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AI SEO Myths, Debunked: A No-BS Guide For Marketers

Marketers are making bold statements about AI SEO every day. The problem? Most of them are half-right at best. “SEO is dead.” “Long-form content is pointless.” “AI SEO is just good SEO.” Here’s the truth: When it comes to AI, the answer is rarely that simple. Are you trying to show up in ChatGPT or …
The post AI SEO Myths, Debunked: A No-BS Guide For Marketers appeared first on Backlinko.

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7 Ecommerce Blog Examples + What You Can Learn From Them

In the good ol’ days of blogging, traffic was the main goal, and it was relatively easy to get. Now, especially for ecommerce blogs, it’s getting harder to stay visible. The number of Google searches that end with a click is slowly decreasing, while the number of searches that end with no clicks has increased. …
The post 7 Ecommerce Blog Examples + What You Can Learn From Them appeared first on Backlinko.

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I Tested 11 AI Search Engines: Only These 4 Made the Cut

Ask the same question in 11 AI search engines, and you’ll get 11 different answers. Sometimes wildly different. Some engines focus on visuals and shoppable results. Others go deep into research. A few just try to get you an answer, fast. Each platform prioritizes and presents it differently. And those differences matter. Not just for …
The post I Tested 11 AI Search Engines: Only These 4 Made the Cut appeared first on Backlinko.

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6 Best Ad Intelligence Software to Outsmart the Competition

Ad intelligence software promises to show you everything your competitors are doing: their keywords, budgets, creatives, and landing pages. But many surface insights you could get for free. Meta’s Ad Library shows what advertisers are currently running. Google’s Transparency Center does the same for search and YouTube. TikTok’s Creative Center reveals top performers by industry. …
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LLM Sources Shifted 80% in 2 Months. Here’s Why You Shouldn’t Panic

AI search is still moving. What’s cited today across Google (AI Mode + AI Overviews) and ChatGPT might look different in a month. But there’s no need to scramble. For example, a dip in Reddit citations isn’t a reason to abandon conversational marketing or rebuild your plan from scratch. (Plus, it’s likely things aren’t always …
The post LLM Sources Shifted 80% in 2 Months. Here’s Why You Shouldn’t Panic appeared first on Backlinko.

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Multi-Location SEO: How to Scale Without the Chaos

Managing local search marketing for one location is straightforward. But managing multi-location SEO — whether it’s 10, 50, or 100 branches — gets complicated fast. Each location needs unique content. A single mistake in your business info can mislead customers and hurt trust. And it’s tough to see which branches are actually driving results. Everything …
The post Multi-Location SEO: How to Scale Without the Chaos appeared first on Backlinko.

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Does Your Website Need an LLMs.txt File? + How to Create One

There’s been a lot of buzz around llms.txt. But no major AI platform has confirmed that they use it. Not yet, anyway. And there’s no evidence that any major large language model (LLM) actually uses it when crawling. So, why are some SEOs and site owners already adding it to their sites? Because LLM traffic …
The post Does Your Website Need an LLMs.txt File? + How to Create One appeared first on Backlinko.

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AI Optimization: How to Rank in AI Search (+ Checklist)

When a potential user asks ChatGPT, Google AI, or Perplexity for recommendations, does your brand appear in the answer? Not just cited — actually mentioned in the response? That’s a crucial distinction. Brands that AI systems mention with context and positive sentiment attract the most intent-driven traffic. Semrush research shows that visitors who find a …
The post AI Optimization: How to Rank in AI Search (+ Checklist) appeared first on Backlinko.

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Entity SEO in the Age of AI Search

Websites have been the foundation of SEO strategy for 20-odd years. That’s changing with AI search. When someone asks ChatGPT for a product in your category, it doesn’t always crawl websites in real-time. Its first move is to pull from what it already knows about you and your competitors from its existing knowledge. Clear and …
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Semrush AI SEO: How to Audit Your AI Search Visibility

AI answers are taking over search. More people are turning to Google AI Overviews, ChatGPT, and Perplexity for recommendations. And if your brand isn’t showing up in those AI answers? You’re missing out on a huge (and growing) slice of your market. That’s why Semrush built the AI SEO Toolkit. It’s a major unlock for …
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Google Ads in AI Mode: Here’s What We Know

Google is testing ads in AI Mode, so we’re breaking down what this means for advertisers, how to show up here, and whether or not it’s actually worth it for your business.
The post Google Ads in AI Mode: Here’s What We Know appeared first on WordStream.

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Vibe Marketing: Hype, Reality, and Real Case Studies

AI has infinitely sped up the hype cycle in marketing. So when the term “vibe marketing” came onto the scene, you may have rolled your eyes for a moment before you said, “I have to try this.” In basic terms, vibe marketing means using AI to run entire marketing workflows. Usually, this involves a combination …
The post Vibe Marketing: Hype, Reality, and Real Case Studies appeared first on Backlinko.

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