Creative Brains Marketing: Marketing News, Tips and Strategies to Grow Your Business

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Multi-Location SEO: How to Scale Without the Chaos

Managing local search marketing for one location is straightforward. But managing multi-location SEO — whether it’s 10, 50, or 100 branches — gets complicated fast. Each location needs unique content. A single mistake in your business info can mislead customers and hurt trust. And it’s tough to see which branches are actually driving results. Everything …
The post Multi-Location SEO: How to Scale Without the Chaos appeared first on Backlinko.

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Does Your Website Need an LLMs.txt File? + How to Create One

There’s been a lot of buzz around llms.txt. But no major AI platform has confirmed that they use it. Not yet, anyway. And there’s no evidence that any major large language model (LLM) actually uses it when crawling. So, why are some SEOs and site owners already adding it to their sites? Because LLM traffic …
The post Does Your Website Need an LLMs.txt File? + How to Create One appeared first on Backlinko.

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AI Optimization: How to Rank in AI Search (+ Checklist)

When a potential user asks ChatGPT, Google AI, or Perplexity for recommendations, does your brand appear in the answer? Not just cited — actually mentioned in the response? That’s a crucial distinction. Brands that AI systems mention with context and positive sentiment attract the most intent-driven traffic. Semrush research shows that visitors who find a …
The post AI Optimization: How to Rank in AI Search (+ Checklist) appeared first on Backlinko.

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Entity SEO in the Age of AI Search

Websites have been the foundation of SEO strategy for 20-odd years. That’s changing with AI search. When someone asks ChatGPT for a product in your category, it doesn’t always crawl websites in real-time. Its first move is to pull from what it already knows about you and your competitors from its existing knowledge. Clear and …
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Semrush AI SEO: How to Audit Your AI Search Visibility

AI answers are taking over search. More people are turning to Google AI Overviews, ChatGPT, and Perplexity for recommendations. And if your brand isn’t showing up in those AI answers? You’re missing out on a huge (and growing) slice of your market. That’s why Semrush built the AI SEO Toolkit. It’s a major unlock for …
The post Semrush AI SEO: How to Audit Your AI Search Visibility appeared first on Backlinko.

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Google Ads in AI Mode: Here’s What We Know

Google is testing ads in AI Mode, so we’re breaking down what this means for advertisers, how to show up here, and whether or not it’s actually worth it for your business.
The post Google Ads in AI Mode: Here’s What We Know appeared first on WordStream.

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Vibe Marketing: Hype, Reality, and Real Case Studies

AI has infinitely sped up the hype cycle in marketing. So when the term “vibe marketing” came onto the scene, you may have rolled your eyes for a moment before you said, “I have to try this.” In basic terms, vibe marketing means using AI to run entire marketing workflows. Usually, this involves a combination …
The post Vibe Marketing: Hype, Reality, and Real Case Studies appeared first on Backlinko.

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ChatGPT Shopping: How to Get AI to Recommend Your Products

ChatGPT recommends products — complete with photos, pricing, and purchase links — to its 700 million weekly users. And now customers can complete purchases without leaving the chat. BIG deal. But will ChatGPT recommend your products? That’s not automatic. And you can’t pay for placement. What you can do is optimize your site so ChatGPT …
The post ChatGPT Shopping: How to Get AI to Recommend Your Products appeared first on Backlinko.

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Audience Research: How to Know What Your Buyers Really Want

If I had a dollar for every time someone said “know your audience,” I could retire from marketing altogether. And yet, most teams are completely winging it. Too often, marketers equate audience research with half-baked customer relationship management (CRM) data, some social media metrics, and a few buyer interviews. But that’s just organizing information you …
The post Audience Research: How to Know What Your Buyers Really Want appeared first on Backlinko.

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Reddit Marketing in 3 Hours/Week: From 0 Karma to Real Cred

Reddit marketing is delicate work. Show up with a sales pitch — or just a little too much enthusiasm for your product — and they’ll shut you down quickly. Without mercy. But that hostility is really standards in disguise. Redditors care about their communities. They care about real conversations and keeping the place worth coming …
The post Reddit Marketing in 3 Hours/Week: From 0 Karma to Real Cred appeared first on Backlinko.

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SEO and PPC: 8 Smart Ways to Align for Maximum ROI in 2025

Your SEO and PPC teams probably don’t share data. That’s problematic. Organic traffic is slipping. CPCs are climbing. And conversions aren’t keeping pace. It’s not just the LLMs — the SERP itself has changed. In 2025, every query is a blended battlefield of ads, AI overviews, videos, shopping units, map packs, and organic links. Yet, …
The post SEO and PPC: 8 Smart Ways to Align for Maximum ROI in 2025 appeared first on Backlinko.

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