Creative Brains Marketing: Marketing News, Tips and Strategies to Grow Your Business
6 Steps to Building a Brilliant Google Ads Account Structure
Building out a Google Ads account from scratch can be daunting. Worry no more! This guide will walk you through everything you need to do to create a well-structured account.
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Subdomain or Subdirectory? What’s Best for Your Business
You need to build out a new arm of your website. Do you use a subdomain or a subdirectory? It’s an often painful decision that can impact your SEO performance and how people interact with your brand. Despite many SEOs showing bias toward one approach or the other, there’s no one-size-fits-all answer. But I’m about …
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The SEO KPIs That Actually Matter (And How to Track Them)
Proving the value of your SEO efforts can seem like an uphill battle. What’s the cheat code to getting buy-in from stakeholders? Tracking the right SEO KPIs. Not just the default ones in your dashboards. But the right metrics. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. …
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Signal User Statistics: How Many People Use Signal?
Signal was released in 2014, initially with phone calls only functionality, later that year messaging was added. Today, Signal is a popular messenger app, widely considered as one of the most secure communication apps. Signal reportedly has up to 100 million monthly active users worldwide. Ranked by the user base, it remains relatively small compared …
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Cash App Statistics: How Many People Use Cash App?
Cash App launched in 2013, offering a platform for transferring money between individuals. Two years later, in 2015, service expanded with business transactions. Today, Cash App is a popular digital wallet with over 57 million users. It targets the lower-income adult demographic with a range of products, from money transfers, debit cards to personal loans. …
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What Is Google Ads Performance Max & How Does It Work?
Start building out your Google Ads Performance Max strategy with this complete walkthrough of how PMax works to grow your business across channels.
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The Power of Interactive Content (+12 Types & Examples)
Interactive content is a customer engagement magnet. Learn about a dozen types of interactive content you can use right now.
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Google Ads Not Working? Try These 7 Fixes
Follow these steps to take your under-performing Google Ads from zero to hero.
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Programmatic SEO: What It Is and When to Use It (+ Examples)
Imagine if your website could rank for every single keyword related to your niche. That’s the promise of programmatic SEO. It’s how Tripadvisor creates “Things to Do in” pages for countless locations across the globe… …and ranks for almost 100K keywords featuring the words “things to do in”: But the reality is more nuanced. It’s …
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LLM Visibility: The SEO Metric No One Is Reporting On (Yet)
You lost half your Google traffic. But suddenly…more people are searching for your brand. What’s going on? Welcome to the invisible influence of LLMs, where your visibility goes up even when traffic goes down. New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. …
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Google AI Overviews: 34 Stats & Facts You Can’t Scroll Past
See the data behind Google’s rising search feature, AI Overviews, including how AIOs are impacting CTR and user experience.
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HTML Link Code: How to Create Hyperlinks on Your Site
HTML links (also called hyperlinks) are some of the most important functions of the internet. Google literally relies on them to find, crawl, index, and rank pages. Links have a lot of power, both in terms of user experience and your site’s SEO. So, understanding how to code HTML links properly is key if you …
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Every Google Ads Asset Option & How to Use Them
Get a complete breakdown of every Google Ads asset available within the platform and how to use them to enhance your ads.
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How to Advertise on Facebook: The Visual, Step-by-Step Guide
Complete with screenshots, tips, and FAQs, this guide has (quite literally) everything you need to set up a successful Facebook ad campaign.
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10 Google Business Profile Features to Help Your Listing Stand Out
Focus on these Google Business Profile features to make your listing pop and drive clicks, calls, or directions to your business.
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Search Everywhere Optimization Guide (+ Free Checklist)
Imagine you’re looking for after shave oil. You type a few keywords into Amazon. A brand called Truly Beauty pops up. You’ve never heard of them. So you go to YouTube to find the “best after shave oil”. At the top of the results, someone has reviewed Truly Beauty’s product. Okay, interesting… Let’s stay on …
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5 Reasons Your Website Isn’t Getting Traffic (+How to Fix It)
Lack of site traffic got you down? Find out how to troubleshoot and fix it to watch the traffic pour in.
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99 Hot Summer Puns for Sea-Sun-al Marketing
Summer punning is no joke! These playful puns will bring the heat to all your seasonal messages.
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Social Media Calendar Guide: Plan, Post, & Grow (Free Template)
A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule — all in one place. With a solid calendar, you can: Map out content ideas weeks or months in advance Deliver messaging that resonates with your audience Drive measurable results from your social …
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9 Ways to Truly Differentiate Your Content in an AI World
Differentiating your content is critical to compete with the speed of AI. See how nine pros do it.
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How Much Does Google Ads Cost in 2025?
All of the benchmarks, factors, and tips you need to determine your budget.
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How Much Does Google Ads Cost in 2025?
All of the benchmarks, factors, and tips you need to determine your budget.
The post How Much Does Google Ads Cost in 2025? appeared first on WordStream.
Google Marketing Live 2025: 10 Top Takeaways + Early Reactions
See the biggest and best announcements from this year’s Google Marketing Live event.
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AI Overviews ARE Impacting SEO. Here’s What to Do About It
AI Overviews are shaking up search. Here’s how to future-proof your SEO strategy so you maintain traffic and rankings.
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Google Ads Benchmarks 2025: Competitive Data & Insights for Every Industry
See the latest Google Ads benchmarks for your industry plus exclusive expert insights on what this data means for your business.
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Title Tags: How to Write Them (+ Steal Our Formulas)
You can create the most helpful, well-optimized content on the web. But if you mess up the title tag, none of that will matter. The title tag is the blue, clickable headline that shows up in search results. It’s also your one shot at convincing a reader to choose your content over everyone else’s. A …
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Canva User and Revenue Statistics
Substack was initially released in August 2023 as a graphic design platform. Within its first year since release, Canva hit a milestone of 600 thousand users. Now, over 220 million users create designs in Canva and the company hit $3 billion in annualized revenue. Canva Statistics (Top Picks) Canva has 220 million active users worldwide. …
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How to Do Realistic SEO Forecasting Step-by-Step (+ Template)
You’re setting goals. Publishing content. Reporting on growth. But deep down, you’re still asking: “Are we aiming too high? Too low? Are we even on track?” That uncertainty is normal — but it’s also a signal that you need an SEO forecast. At Backlinko, we do SEO forecasting throughout the year. We use it to …
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54 Fun & Creative Summer Instagram Captions for Any Business
Find the right summer Instagram caption for your industry with this full list of ideas, tips, and examples fit for the season!
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The Best AI Tools to Tackle Every Marketing Task
Looking for the best AI tool for your specific marketing task? Find it on this list.
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How to Create .htaccess Redirects (Most Common Use Cases)
Whenever you move content, change domain names, or simply tweak a page’s URL, you’ll likely use a redirect. This ensures your users (and Google) get to the right page, and it preserves the SEO value from your backlinks. You can use .htaccess redirects specifically to do this. But I get that messing with your site’s …
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