Creative Brains Marketing: Marketing News, Tips and Strategies to Grow Your Business

What Are Pageviews? (How to Track and Improve Them)
Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. Each instance of a user viewing a page is one pageview, regardless of whether the same user views the same page multiple times. Tracking pageviews helps you measure traffic volume and understand which content attracts …
The post What Are Pageviews? (How to Track and Improve Them) appeared first on Backlinko.

44 AI Image Prompts to Elevate Your Marketing Creative
Use these AI image prompt tips and examples to generate, edit, and test media-rich creative assets on platforms like Meta, Google Ads, and more.
The post 44 AI Image Prompts to Elevate Your Marketing Creative appeared first on WordStream.

25 Best Blog Niche Ideas (Data Study)
The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas.” But most lack any actual data to back up their recommendations. That’s why we decided to do something different. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. …
The post 25 Best Blog Niche Ideas (Data Study) appeared first on Backlinko.

How to Make User Generated Content Work for You in 2025
Know what user-generated content is and how your business can collect and repurpose it for impactful marketing.
The post How to Make User Generated Content Work for You in 2025 appeared first on WordStream.

Why Google Ad Costs Are Rising in 2025 (+What to Do About It)
Get expert insights to help you cut costs without sacrificing results for your Google Ads campaigns.
The post Why Google Ad Costs Are Rising in 2025 (+What to Do About It) appeared first on WordStream.

9 Expert Tips to Make Your Marketing Budget Last All Year Long
Keep your growth momentum going with these expert tips to stretching your marketing budget.
The post 9 Expert Tips to Make Your Marketing Budget Last All Year Long appeared first on WordStream.

How to Run Google Ads: The Step-by-Step Recipe to Success
A visual (and delicious) guide to serving up your best Google Ads yet.
The post How to Run Google Ads: The Step-by-Step Recipe to Success appeared first on WordStream.

How to Run Google Ads: The Step-by-Step Recipe to Success
A visual (and delicious) guide to serving up your best Google Ads yet.
The post How to Run Google Ads: The Step-by-Step Recipe to Success appeared first on WordStream.

121 Freshly Picked Spring Content Ideas
Keep your spring content calendar blooming with these creative ideas for newsletters, blog posts, and social media captions.
The post 121 Freshly Picked Spring Content Ideas appeared first on WordStream.

9 Ecommerce Website Optimization Tactics [Expert Insights]
Want to 2X, 3X, or even 4X your ecommerce sales? Start by diagnosing what’s working on your site and what isn’t. Then, apply targeted fixes based on real data. Not hunches. In this guide, I’m sharing my lessons and strategies from 10+ years in digital marketing. Plus, I interviewed four leading ecommerce website optimization experts …
The post 9 Ecommerce Website Optimization Tactics [Expert Insights] appeared first on Backlinko.

4 Ways to Optimize for Zero-Click Searches
Go from zero to hero with this guide to optimizing for zero-click searches.
The post 4 Ways to Optimize for Zero-Click Searches appeared first on WordStream.

Personalized Marketing: What It Is, Why It Works, & 6 Ways to Do It Well
Get everything you need to get more leads from personalized marketing now.
The post Personalized Marketing: What It Is, Why It Works, & 6 Ways to Do It Well appeared first on WordStream.

6 Ways to Get More AI Referral Traffic (& Track It!)
Want to get that sweet, sweet traffic from AI platforms? Use these tips to get ahead.
The post 6 Ways to Get More AI Referral Traffic (& Track It!) appeared first on WordStream.

4 Similarweb Alternatives for Better Competitor Research
Similarweb is powerful for digital intelligence. But like any tool, it has limitations. You might want deeper insights into your competitors’ content strategies. Or need more reliable data for SEO planning. Or you’re simply looking for a more affordable solution. I’ve spent months testing and researching the best Similarweb alternatives to see how they compare. …
The post 4 Similarweb Alternatives for Better Competitor Research appeared first on Backlinko.

43 Spritely Spring Greetings Any Business Can Use (+Tips & Creative Word List!)
Find everything you need to craft creative and impactful spring greetings and messages your customers will love.
The post 43 Spritely Spring Greetings Any Business Can Use (+Tips & Creative Word List!) appeared first on WordStream.

WordPress Redirects Made Easy: Plugin & Code Methods
WordPress redirects ensure your users (and Google) can find your content when you: Change the URL Combine two pieces of content Move your entire site to a new domain Using redirects avoids creating broken links (bad for user experience), or losing the authority of your backlinks (bad for your SEO). In this guide, I’ll show …
The post WordPress Redirects Made Easy: Plugin & Code Methods appeared first on Backlinko.

The Best Time to Post on LinkedIn for Maximum Engagement
To get the best engagement on LinkedIn you’ll need to post at the right time. Use this guide to figure out when.
The post The Best Time to Post on LinkedIn for Maximum Engagement appeared first on WordStream.

Organic Traffic: What It Is & How to Increase It (6 Ways)
Growing your website starts with reaching the right people. Not random traffic. People actively searching for the solutions you provide. That’s where organic traffic shines. Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. At Backlinko, organic traffic brings us over 571K monthly visitors—each one specifically interested in SEO and digital …
The post Organic Traffic: What It Is & How to Increase It (6 Ways) appeared first on Backlinko.

28 Advertising Techniques to Influence Customers & Win Business
Find the right advertising technique to create more engaging marketing messages and better connect with your audience.
The post 28 Advertising Techniques to Influence Customers & Win Business appeared first on WordStream.

What Is JavaScript SEO? 6 Best Practices to Boost Rankings
JavaScript has enabled highly interactive and dynamic websites. But it also presents a challenge: ensuring your site is crawlable, indexable, and fast. That’s why JavaScript SEO is essential. When applied correctly, these strategies can significantly boost organic search performance. For instance, book retailer Follet saw a remarkable recovery after fixing JavaScript issues: That’s the impact …
The post What Is JavaScript SEO? 6 Best Practices to Boost Rankings appeared first on Backlinko.

Semrush Pricing: How to Choose the Right Plan
Choosing a Semrush plan isn’t always obvious. Paid plans start at $139.95 and go up to enterprise solutions. Not to mention the various add-ons and apps. You don’t want to overpay for features you don’t need. Or pick a cheaper plan that limits your ability to grow. In this guide, you’ll learn which Semrush plan …
The post Semrush Pricing: How to Choose the Right Plan appeared first on Backlinko.

One Trick to Scale Meta Ads & Target Your Best Customers
Use this trick to make your Facebook ad campaigns even more effective.
The post One Trick to Scale Meta Ads & Target Your Best Customers appeared first on WordStream.

The 12 Marketing Newsletters You Need to Subscribe to Right Now
These are the best marketing newsletters as recommended by successful markters.
The post The 12 Marketing Newsletters You Need to Subscribe to Right Now appeared first on WordStream.

Claude Statistics: How Many People Use Claude?
Claude is an AI chatbot developed by Anthropic, a popular alternative to ChatGPT. Launched in March 2023, Claude quickly attracted a multi-million user base. Today, Claude has 18.9 million monthly active users worldwide. From the number of Claude users to Claude user demographics, you’ll find the latest data about Claude on this page. Key Claude …
The post Claude Statistics: How Many People Use Claude? appeared first on Backlinko.

Why You Should Use Conversion Values in Google Ads (+How To Do It!)
Learn how to add values to your Google Ads conversion actions to optimize for every step of the funnel.
The post Why You Should Use Conversion Values in Google Ads (+How To Do It!) appeared first on WordStream.

Topic Clusters for Local SEO: Types, Tips & Examples
A lot gets written about topic clusters when it comes to SEO-focused content in ecommerce or B2B, but much less so when it comes to local SEO. Do locally focused businesses even need to think about topic clusters? What types of clusters could you build for a roofing company or plumbing company? While internal linking […]
The post Topic Clusters for Local SEO: Types, Tips & Examples appeared first on WordStream.

How to Improve Largest Contentful Paint (LCP) in Under an Hour
Largest Contentful Paint (LCP) is one of Google’s three Core Web Vitals. Like the other two (Cumulative Layout Shift and Interaction to Next Paint), it’s not exactly clear what it means. Lots of tools can show your LCP score and outline ways to improve it. But their tips are often generic, and lack the detail …
The post How to Improve Largest Contentful Paint (LCP) in Under an Hour appeared first on Backlinko.

Most Popular AI Apps
Currently, the mobile AI apps market is valued at $2 billion, primarily led by the success of ChatGPT and the sector continues to rise with more apps. In 2024 alone, over 4 thousand new AI apps were released and downloads reached a staggering 1.49 billion times across all AI apps. But what are the most …
The post Most Popular AI Apps appeared first on Backlinko.

The Mega List of SMS Marketing Examples & Ideas
This article is packed with ideas and examples to make your texts to customers stand out.
The post The Mega List of SMS Marketing Examples & Ideas appeared first on WordStream.

123 Un-bee-leaf-able Spring Puns for All Your Marketing & Messages
These spring puns are blooming with fun. They’re a perfect addition to any seasonal message.
The post 123 Un-bee-leaf-able Spring Puns for All Your Marketing & Messages appeared first on WordStream.

5 Ways to Optimize Google Ads PMax, Video, & Display Campaigns
Make sure your Google Ads Performance Max, display, and video ads are in tip-top shape with this five-step auditing process.
The post 5 Ways to Optimize Google Ads PMax, Video, & Display Campaigns appeared first on WordStream.