ube will no longer play videos for users with ad-blockers as part of a new trial.
YouTube has started a trial that disables videos for users of ad-blockers.
YouTube Premium costs PS11.99 per month or turns off ad-blockers.
Why it matters. All YouTube users who wish to watch videos for free will have to accept ads if the trial is extended to all YouTube users. This is good news for marketers, as it increases the reach of campaigns and could lead to more conversions.
How the trial works. At the moment, the trial is only being tested by a small number of people who have enabled ad blocking software. All videos will be blocked when they sign in for content unless they change their settings to disable ad blocking or sign up for YouTube Premium.
What did YouTube say? Oluwa Falowodun, Google’s spokesperson, told the Verge a statement.
- Other publishers ask their viewers to disable adblockers regularly.
- We take the issue of disabling YouTube playback seriously. Playback will be disabled only if users ignore repeated requests for YouTube ads.
- If viewers believe they were falsely flagged for using an ad-blocker, they may share their feedback by clicking the link provided in the prompt.
- We want to let viewers know that adblockers violate YouTube’s and make it easy for them to either allow ads or use YouTube Premium to enjoy an ad-free experience.”
Why is this happening now? YouTube says that these steps are being taken to compensate its content creators for their hard work. The company stated that YouTube’s ad supported model is a way to support a diverse community of content creators and provide billions of users worldwide with free access to ads.
Deep Dive: To learn more about YouTube’s advertising policy, visit the YouTube Advertising hub.
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