e are 9 GA4 courses that can help confuse marketers.

Google Analytics 4 has been causing marketers to pull their hair out. Fortunately, there is some good news.

You can find a lot of courses and resources that will boost your confidence in using the new platform.

We’ve put together a list with 9 Google Analytics 4 courses you might want to look at.

1. Marketing Land

Cost: $249

Level Advanced

Duration: Two days

Colleen Harris, former Search Engine Land ‘Search Marketer Of The Year’, will be presenting this SMX Masterclass online live on the 16th and 17th of August. Harris explained that the Marketing Land course was designed to help people apply GA4 in practical ways. The course will also look at GA4 with the theme “I’ve made it through July, now what?” ‘”

Harris will cover the following topics.

• After the GA4 upgrade, how to compare Universal GA data with GA4 data
• Understanding how to create audiences for use in advertising and a deeper dive into advertising reporting in GA4
• Best practices for libraries and custom reporting
• Custom events, parameters, and dimensions: Differences
• How to use GTM for custom parameters and events

2. Google Analytics 4 (GA4)

Cost: $600

Level:Three levels of learning – intermediate, advanced and principles

Duration: One day

The Chartered Institute of Marketing offers this course both online and in person. This course aims to show marketers the benefits of GA4 over its predecessor Universal Analytics.

The course includes:

• Artificial Intelligence (AI) provides insights
• Google Ads: Deeper integration of audience with Google Ads
• Reporting on the customer lifecycle
• Customer-centric data measurement
• New navigation and reporting
• Reporting on e-commerce has been enhanced
• Customise reports
• Explore reports

3. Google Analytics for Kickstarter

Cost:$2,500 for any size team

Level: Beginner to intermediate

Duration : Total of six hours, divided into two sessions of three hours each on separate days

Measure Lab’s GA4 is delivered live online to you and your staff. More advanced courses are also available. The course is divided into four modules to help marketers become familiar with Google Analytics.

The following topics are covered in the course:

• What is GA4?
• Account Structure and Setup
• Use the interface
• Definitions of key metrics
• Tracking your campaign
• Standard Purchase Reports
• Attribution modelling
• Reports on advanced marketing
• Reporting identities
• Reporting on events and pages
• Customisation of Events
• Funnels, user flows and funnels
• Audiences: How to build and use them
• Exploration techniques
• Segments
• Activation

4. Google analytics 4 (GA4) for SEO

Cost: $49.99

Level: Beginner to intermediate

Duration : 10 Videos

Joe Hall, a SEO consultant, created this comprehensive GA4 course to assist SEOs. Hall explains how to set up your website on GA4 and create custom reports.

The following topics are covered in the course:

• Set things up
• Conversions and events
• Collections and Library
• How to create a report on organic traffic
• Report on how to create organic landing pages
• How to create a report on organic conversions
• How to create a report of referring search engine
• How to create a GEO map report for organic sessions
• How to create a dashboard for organic traffic
• Create a GA4 Organic Traffic Report Cheat Sheet [PDF]

5. Complete Course on Google Analytics 4 (GA4)

Cost: $225

Level: Intermediate to advanced

Duration: Seven HD video lessons that you can watch at your own pace

Love Data created a practical, comprehensive course to help marketers learn GA4 and gain the confidence they need. The lessons will teach you how to create GA4 reports, and then use them to improve your website or campaign’s performance.

This course includes the following topics:

• Use the default reports to customize them and meet your needs.
• Report on the performance of your inbound marketing campaigns.
• Create custom audiences to perform in-depth analyses, reporting and remarketing.
• What are the major differences between GA4 & Universal Analytics?
• Conversion and ecommerce reports can be used to optimize conversions.
• Understanding how marketing channels work together can help you drive conversions.
• Configuring GA4 for meaningful and accurate data collection

6. Google Analytics: Configuration and Implementation

Cost: $635

Level : Intermediate

Duration: One day

Jellyfish offers GA4 courses in-person and online for marketers with some experience of GA4 such as how data is collected and reports are generated. The course teaches marketers how to set up GA4, configure and audit properties, and what makes the new platform different from UA. The course will put marketers’ newfound knowledge to the test through hands-on exercises in-platform.

This course includes the following topics:

• Introduction to GA4 and Considerations
• Plan a GA4 implementation
• Initial GA4 Setup
• Measurement Enhancement
• Event & Ecommerce Configuration
• Custom Definition Setup
• GA4 Property Sets
• GA4 Product Integration

7. Become Great at Google Analytics 4

Cost: $299

Level : Intermediate

Duration 5 Hours 9 Minutes

Charles Farina is the Head of Innovation for Adswerve. This course was created to help marketers get up and running with GA4. Farina covers a wide range of topics, from data integrations and funnels to reporting on pathing. Marketers receive a certificate upon completion.

The course includes:

• Why GA4 is the future and why it is important to get started now
• Learn about the new event driven data model GA4 and how it differs from other analytics solutions.
• Develop a plan to implement dual-tagging and migration of existing Google Analytics properties
• The ability to use enterprise features previously available only in Google Analytics 360, including BigQuery integration and funnels.

8. Customized GA4 Training Solutions for Every Business

Price: From $1,620

Level: Intermediate to Advanced

Duration: One day

Optix Digital Academy provides bespoke training sessions that can be delivered online or in person to meet your company’s needs. The course is designed to help marketers with specific areas that they are struggling with.

This course includes the following topics:

• Introduction to GA4
• GA4 & GTM
• Installing GA4
• GA4 Interface
• E-commerce in Georgia 4
• Tracking events & conversions
• Reports
• Explore the World with Us
• Advertisement
• Developer Support

9. Google Analytics 4 for Beginners – New Google Analytics

Cost: $70

Level : Beginner

Duration: Video on Demand for Two Hours

This Udemy Course is available for mobile and TV and was designed to help people who are just starting out in their careers. Students receive a certificate upon completion and are able to use new skills such as analyzing website performance.

This course includes the following topics:

• What is Google Analytics 4? How does it work?02:31
• GA4 Data Model
• How to create a GA4 Property
• Upgrade from Google Analytics 3 to Google Analytics 4.
• Google Analytics Reports Overview
• Understanding Acquisition Reports
• Campaign Tracking
• Campaign Builder
• Engagement Reports
• Active Users and Stickiness
• Retention Reports
• Analysis Hub Overview
• Exploration Analysis

Why do we care? When we reviewed the responses to our GA4 readiness poll, we found that marketers felt Google had not provided enough resources to use the new analytics system. You need to brush up your knowledge if you are in the same boat as those who struggle with GA4. Otherwise, you will not be able accurately report on the success of your campaigns to your clients.

What is the problem with GA4? Colleen Harris, creator of the Marketing Land course on Search Engine Land, said that marketers find it difficult to adjust to changes between UA4 and GA4. She explained that GA4 has a number of new features and workflow updates. “This is a time when digital marketers are already trying so hard to do so many things with limited time. This is another big thing.”

Harris said that the changes to attribution within GA4 is currently the biggest problem for marketers. She continued, “People are used to receiving a lot data about users. The reality of marketing will see us all getting less data.

Does Google provide enough assistance? Marketers complain that Google does not give them enough resources and tools to understand GA4. Harris told Search Engine Land, however, that Google did the best they could given the deadlines and large number of people working on the project. She said, “All of those UA codes require different levels of knowledge and skill. So trying to educate that many people on so many different levels was a feat.”

Why do marketers need GA4 training to improve ROI? They require access to the data that supports their campaigns in order to create reports, monitor campaign performance and adjust for better ROI. It’s important that advertisers develop confidence with GA4. Harris said that GA4 will not disappear and data is always going to flow. The more you avoid it, the harder it is for you to get comfortable using it.

GA4 has many benefits, which could be a game changer for your campaign. The conversions path is a great feature of GA4 because it allows you to see the touch points that are early, middle and late before conversions. It helps you understand the activity that took place before conversions.

Google Analytics 4 Account Training Guide and Support : This guide contains free information on how to use GA4.

The first time Search Engine Land published the article GA4 training courses for confused marketers, it appeared in Search Engine Land .