ersal Analytics, who died at age 11, urged to be brave and strong

Universal Analytics, an analytics platform that marketers loved (or tolerated at least) for 11 years, has died.

The news that Google is about to shut down its life support system still came as a surprise to many, even though the digital marketing industry was warned.

Twitter has been flooded with heartbroken marketers from around the globe, some of whom have even held their own funerals.

Google Analytics was created in November 2005, after Urchin had been acquired by Google. It was a free service.

Seven years after the launch of Universal Analytics, the search engine revolutionized the digital marketing world.

Its many benefits, such as the offline conversions, flexible campaign and session timeout settings and flexible session timeouts have helped it to become one of the most popular web analytics services on Earth.

Google announced in March 2022 that Universal Analytics will be gone forever. This news broke the hearts and minds of marketers around the world.

Universal Analytics is remembered for its easy-to-use interface, its accurate, up-to date data and its magnificent reporting.

UA has left behind Google Analytics 4 – a tool that marketers seem to absolutely adore .

Universal Analytics, rest in peace. We will miss you.

Universal Analytics 2012-2023.

The post Universal Analytics Dies at 11: “Be Brave and Be Strong” first appeared on MarTech.