itter alternatives that marketers should know //
Advertisement on Twitter has become a growing concern for marketers.
According to an internal presentation, the US advertising revenue of T is down by 59% on a year-over-year basis, with major brands like Coca-Cola and Jeep pulling their campaigns.
Where will marketers go if Twitter no longer is their preferred option for advertising purposes? We’ve compiled eight Twitter alternatives for advertisers to pay attention to.
1. Threads
Active Users:30 Million
Meta’s alternative Twitter Threads was launched yesterday. Five million people signed up within the first hour. Netflix, HBO, and Billboard are among the companies that signed up in minutes after its launch.
Mark Zuckerberg, CEO of Meta, said that he believes that Threads will eventually be larger than Twitter.
- He said: “I believe there should be an app for public conversations with over 1 billion people.” Twitter has the chance to do this, but hasn’t done it well. “Hopefully we will.”
Threads is now available in over 100 countries including the U.S.A., UK. Australia, and Canada via Apple and Google App stores. Due to regulatory issues it is currently not available in the EU.
Advertisers can’t place ads on Threads at the moment, but Meta is expected to announce ad spaces in a not too distant future. Meta’s brands like Instagram launched without advertisements. Instagram is now one of its biggest revenue sources.
2. Bluesky
Active Users:200,000
Bluesky, a decentralized platform for social networking that is only accessible by invitation, has already attracted a number of high-profile users including the model Chrissy Teigen as well as US politician Alexandria Ocasio Cortez.
The app is currently in the early stages of testing and hasn’t been fully released. The app is currently in its early testing phase, so it has not yet been fully rolled out.
Bluesky said it didn’t want advertising to be its dominant business model, so “it had been exploring other avenues of revenue”. As the app is still so new, bosses of the company could take any direction, so advertisers are keeping a close eye.
3. Substack Notes
Active Users:35 Million
Substack Notes allows independent writers to share their ideas and publish short posts. Substack Notes allows both writers and readers to post, share links, images, quotations, and more.
In April 2023, the app was made available to all writers and users. The site’s creators describe it as a “new platform” designed to “inspire and entertain readers by highlighting the writers they are already reading.”
Chris Best, the founder of the company, has been very clear about his unwillingness to rely solely on advertising as a source of revenue. Active users use subscriptions and sponsors to make more money on the website.
4. Post
Active Users:430,000
Post allows users to read news from premium publishers, without having to subscribe or watch ads. According to Noam Bardin (former CEO of Waze), the app, which is in beta stage, was created to “give the voice to the marginalized majority. There are already enough platforms for extremists and we can’t give them the town square.”
Post’s policy of no ads is not the best for marketers. Advertisers will still have a place on the site but their ability to post content will be limited. Instead of posting promotional campaigns or other content, marketers are limited to relevant, engaging and informative content.
The app uses a currency based on points, which you can exchange for full articles. Users can tip publications or people. Users can also tip people or publications to get more points.
5. Mastodon
Active Users:10 Million
Mastodon, a popular Twitter-alternative launched in 2016, saw a spike in sign-ups following Elon Musk’s takeover of its rival. It is similar to Twitter, in that users are able to post opinions, participate in conversations on their news feeds and upload photos. Matsodon is a nonprofit and has a decentralized, non-profit network.
Mastodon, unfortunately for marketers has announced that it will not serve ads or use algorithms to promote certain profiles over others. Advertisers can also consider other options, such as UGC, affiliate marketing and sponsorships.
6. Spill
Active Users:20,000
Spill, a new app created by ex-Twitter employees, aims to provide a safe environment for marginalized groups, especially people of color, and LGBTQ+ members. The platform launched in January and is currently a beta version, only available for Apple OS.
The platform has not revealed any more information but promises that “a href=”https://twitter.com/SpillMob/status/1668255753751130119″ rel=”noreferrer noopener” target=”_blank>we’re only just getting started/a>”. The platform has not revealed any more details, but it promises that ” We’re just getting started“.
In the coming months, we expect to learn more details.
7. Hive
Active Users:1 Million
Hive, a mobile only app, was praised for being a great alternative to Twitter. This was especially true when Musk joined the game last year. The hype around the platform, which is still being developed, was short-lived, and the app did not take off as expected.
It is similar to Twitter, but it’s different because it says that there are no algorithms. News feeds will be displayed chronologically, not in the order AI believes you prefer. Hive also launched a new verification feature in late June. Unlike Twitter, this service is free.
Hive does not currently host ads or business accounts. However, brands can use it to market their products and services through posting links back to the brand’s website.
8. Spoutible
Active Users:240,000
Spoutible, founded by Christopher Bouzy with Bot Sentinel is the only Black social networking site. The app, which was launched in January, aims to create a safe, inclusive and enjoyable space online. It has a zero-tolerance for harassment, hate speech and disinformation.
Spoutible prohibits both solicited ads and unsolicited material. Marketers cannot directly contact users to promote their products and services, nor can they host giveaways. Spoutible can suspend your account if you do not follow their rules. If your account is suspended you will not have the opportunity to reinstate it in the future.
Why we care. Following Musk’s takeover of Twitter last year, advertisers seem to be pulling back from Twitter. In order to reach a wider audience, advertisers will be searching for other platforms on which they can advertise. Twitter has 450 million users worldwide, so this may be a difficult task.
Why advertisers are leaving Twitter. Since Elon Musk privatized and acquired Twitter for $44 billion, marketers have fled the social media platform. Elon Musk, the billionaire , put advertisers’ relationships under stress after he terminated key sales executives and promoted a conspiracy theory. He also reinstated previously banned Twitter users such as Jordan Peterson and Andrew Tate, and Rep. Marjorie Taylor Greene.
Advertising on the platform has also been discouraged due to an increase in hate speech, explicit content and ads for online gambling and marijuana products.
The article 8 Twitter alternative marketers should know about first appeared on Search Engine Land.