eters are now switching from Google Analytics 4 to 6 alternatives.

It hasn’t always been easy for marketers to migrate from Google Analytics 3 to Google Analytics 4.

Advertisers are abandoning the tool because it is so hard to use. This would have been unthinkable a few years ago.

What GA4 alternatives do marketers really switch to?

We take a look below at some of the most popular analytics platforms amongst former Google Analytics users.

1. Plausible

Mark Phillips, a tech engineer, explains why he uses Plausible now instead of GA4

• “I ended my Plausible subscription a few months ago, for no other reason than that I didn’t require stats anymore.
• “I resubscribed after I began working for a new client and I was so enraged at how terrible GA4 is.
• “The UX is a real delight!”

Cost: Plans begin at $9

is a popular GA4 replacement because it’s easy to use and compliant with the EU’s General Data Protection Regulation. It tracks important data like pageviews and session duration. Its functionality is very basic.

2. Semrush

Search Engine Land spoke to a marketer who wanted to remain anonymous.

• “GA4 was rushed onto the market as an unfinished product.”
• We will probably pivot to Semrush and use the first-party data that we collect from our customers instead of bothering about GA4.

Price: Prices begin at $195.95 per month.

Semrush is a tool that has been used by marketers for years. However, now some use it as their primary data analytics tool, instead of Google Analytics. This platform allows you to monitor the performance of your keyword rankings, backlink profiles and content gaps. It can also be used to analyze traffic trends and keywords for your competitors.

3. Matomo

Lee Foot, eCommerce SEO explains why he now uses Matomo instead GA4:

• We use Matomo to perform quick daily checks.
• We’re still using GA4 to run Google Ads, and for APIs. But that’s it.
• “It’s been a good experience so far. The interface is familiar and we have imported all of our legacy data.”

Cost: free if hosted on servers.

Matomo offers real-time data and detailed reports. It is a great option for marketers that were fans of Universal Analytics. Users have complete control of their data on this platform. This platform also includes a range of privacy features to ensure extra security.

4. Fathom

Ross Stevens is a freelance SEO consultant who explains why he believes Fathom to be a great alternative to GA4

• “I have the impression that SEOs migrate to GA4 because it is convenient and Google is behind it. Not because it is actually good!
• They don’t spend the time to look at the alternatives or convince the client that there are other options.
• “I personally use Fathom for reporting and analytics, while GA4 is set up as a back-up.
• If you plan to use GA4 for your main tool, then you will need to set up a few screens within Looker Studio. However, certain metrics are still lacking at this time.

Price: Plans begin at $14.

FAThom has become a popular analytics program because it is easy to use and privacy-conscious. This program does not offer as much complex data as GA4, but it is still a great option for marketers looking for a lightweight analytics platform.

5. Click here to learn more

Ian Nuttall, a web developer, explains why he prefers Clicky over GA4:

• “I switched to Clicky, and it works perfectly for me. GA4 is a sham.
• “Given the way Google shuts down stuff on a whim I’d prefer to move away from them. Clicky allows me to see my entire site at a glance.
• “I have 2 GSC accounts, and I’ve switched to Clicky because GA4 is a sucka.
• “But I don’t worry about Google finding all my sites – they probably already know.”

Cost Clicky offers four options for free and one option that is paid.

Many marketers have praised clicky as an excellent alternative to GA4. Many people who have made the switch seem to be very happy with how easy it is to use. They also love features like heat mapping, backlinks analysis, and mobile compatibility.

6. Simple Analytical Techniques

Alex Bass, data scientist with Dynata, explains why he switched to Simple Analytics from GA4:

• Google Analytics (now known as Google Analytics 4) has been changed to the dismay and confusion of many.
• Recently, government bans have been issued over privacy concerns with Google Analytics. I’m not an expert on data privacy but I wanted a simple analytics platform to track traffic on the website you are currently on.
• “Simple Analytics is easy to use and provides exactly what I was looking for in a dashboard that works right out of the box.
• You can customize certain goals or events that are of particular interest. They can also send a summary of their weekly visits via email.

Price: Prices begin at $11 per month.

Easy Analytics is a Google Analytics alternative that puts privacy first. It’s a favorite among marketers in the EU. Customers include Michelin, Hyundai, and the British Government. Marketers who want to access audience data, but still protect their users’ privacy are attracted to this solution.

Why do we care? You may be considering alternative platforms if you are having trouble with GA4. How do you choose from the many choices available? You can find out by reading the reviews of other users who have tried GA4 alternatives.

The article Google Analytics 4 alternatives marketers are switching over to first appeared on Search Engine land.