to use AI for digital advertising by Fluency

Artificial Intelligence is a hot topic in many industries, and there are no shortages of ideas or benefits articulated.

You may already have explored ChatGPT or Bard to create content for an email, to brainstorm ideas for your next article, or to increase efficiency with another digital advertising task. However, there are many benefits that you haven’t tapped into or thought about yet. All of these AI advancements promise advertisers massive time savings.

Marketers need to be efficient and flexible in their messaging, especially as the world becomes more ‘always-on’.

Marketers are constantly on the go these days, as there is no shortage of platforms to engage with. This allows advertisers to reach more people, but it can also be challenging.

How to tailor your message for each audience is a key challenge. The tone of your message will vary across platforms. This can make it difficult to adjust to each audience.

AI is a powerful tool in many fields. AI-based tools can help users save time by generating variations in their message, or inspiration for their creativity. Digital advertisers still have to be aware of any ambiguous language or compliance issues, but they can still save time and focus on strategy.

The importance of human supervision: Attended vs. Unattended AI

We do not think AI can replace the human touch. While it may eliminate the need to concentrate on the mundane, we still believe that the human touch is essential. Even if you use AI to create content, you will still need someone to oversee the language generated. AI-enhanced software is not a replacement for human labor.

The most promising opportunity for organizations is to combine the power of AI and the human touch. This will allow them to gain efficiency, cut costs, and concentrate their brainpower and resources in the areas that are most important to the bottom line.

AI can assist you in the final mile of your creative process

AI can help you generate keywords, headlines, and even brainstorm creative angles to use in your messaging. It’s great at all of that, and a bit more. But it won’t produce the same quality content as a human. AI is the assistant that helps creative teams with their last mile strategy.

It’s impossible for a single person to meet the industry’s high standards of individual output. This includes client relations, marketing, and technical duties. automation can help you meet these unrealistic goals.

Automated systems can help you keep a close eye on your profit margins

Digital advertising is often associated with large budgets. Human error can cost you hundreds of thousands of dollar if you rely solely on your employees to manage margins. Imagine a scenario where you’re running a promotion or sale around a big holiday. The sale ends and someone forgets the ad placement. What happens when this is discovered? These risks can be drastically reduced or mitigated so that you don’t have to give credits for outdated ads promoting past promotions or sales.

It’s not time to automate yet, but you can see the benefits

Automation has already made businesses more profitable and efficient. If you are interested in harnessing AI for digital advertising or you already work with a partner but they struggle to scale up, would like to show you the ways our platform can form the foundation of the success of your agency now and into the future.

The article AI for digital advertising first appeared on MarTech.