s announces new integrations that will boost digital out of home capabilities //

Basis Technologies, the automated Digital Advertising Platform and provider of Workflow Automation and Business Intelligence Software, announced integrations with Vistar Media, Place Exchange, and their DOOH advertising capability.

DOOH is just one of the many channels that Basis users have to buy inventory and run campaigns.

Basis and Vistar Media. Basis integrates its DSP and Vistar’s SSP in order to provide users with digital media that is suitable for billboards as well as street furniture, transit screens and other screens. Vistar has targeting capabilities that include location, time of the day, and type of venue.

Marketers who run DOOH campaigns along with campaigns in other channels can use Basis to compare the impact of DOOH to direct advertising, CTV and social media.

Basis and Place exchange. Place Exchange and Basis.

Why do we care? Notice the trend away siloed OOH campaigns. In the near future, static billboards will be replaced by dynamic digital ads. Brick and mortar is quickly becoming a fully digitalized, connected world.

We’re not yet living in the matrix, but we can expect a more seamless experience for customers that extends from their digital devices to everything around them.

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