le’s Core Web Vitals INP sends email that causes concern

Google started sending email notifications to site owners who had INP scores that were below par earlier this week. The subject of these notices was “Core Web Vitals issues detected on Your Site.”

INP replacing FID. Google informed us two months ago that INP would replace FID by March 2024. Google then released a new report in Search Console a few week ago to inform site owners of their INP scores so that they could prepare for the March 2024 deadline.

INP (Interaction with Next Paint) will be a Core Web vital in March 2024. It replaces FID (First input delay). INP has not been included in Core Web Vitals until then. Google explained that Search Console will report INP data in order to prepare you.

Email notices. Google now sends email notifications to site owners who have INP scores that are below the threshold. These emails will list the domain of the site that is having the problem. If you have several verified sites that are not meeting the INP threshold, the email may list more than one URL.

Here is an example email:

Confusion and concern. As you would expect, these emails are causing confusion, concern and panic. You will have seen countless posts on social media in the last couple of days from site owners who are panicked about how to “fix” Google’s issues. This email is the main reason for this.

In this set of tweets, Mordy Oberstein & Nati Elimelech have it right.

I could not agree more. This will get lost in the translation and people will start to become nervous without knowing what is really going on.

Page performance is incredibly important but I think it would be more measured to avoid the “hype train” that was the initial CWV roll-out https://t.co/qSUTDiPjPE

— Mordy Oberstein *mediocre at best* (@MordyOberstein)

July 11, 2023

Do not worry. You have several months left to improve your INP. This score is also included in the Google Search page experience. Page experience is also a small part of the overall search algorithm. Remember that relevance is more important than your INP score.

Martin Splitt is a Developer Relations Engineer for Google. He wrote: “As I stated in my previous coverage on this INP change Google reiterated that Core Web Vitals does not guarantee good ranking in Google Search.”

• Splitt says that a great page experience is more than Core Web vitals. Splitt says that good stats in the Core Web Vitals Report of Search Console or Core Web Vitals third-party reports do not guarantee rankings.

Google’s core ranking system includes a good page experience. Core Web Vitals is a way to determine if you are achieving a positive page experience, even though it’s not a ranking signal.

Google, however, uses other signals in its core ranking system for determining what constitutes a good web page experience outside Core Web Vitals.

Danny Sullivan from Google’s Search Liaison told Search Engine Land that there are many factors to consider when designing a page, some of which can be found on the page. While not all aspects are directly used to determine ranking, they generally correlate with search ranking success and are worth paying attention.

Why we care. You can certainly ask your development team to improve your INP score if you’ve got the time and resources available between now and march. A solid developer can make small changes to your website that will improve INP. Do not stress out over the change. Instead, take action as soon as you can. And, most importantly, continue to focus on creating great content for your users.

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