eting on Threads – What you should know

Since its launch on July 5, Threads is the fastest growing social media platform ever.

It received five million signups in the first hour, just three months after Meta announced that it was developing an -based alternative to Twitter.

It is a big deal for marketers to hear about Threads, as they have taken a step back after Elon Musk took over Twitter last year. This resulted in a 59% decrease in ad spending across the US. Marketers now explore new platforms for their campaigns, without compromising on quality or reach.

Brands: Dig deeper to understand why we care about social marketing

What is the best alternative to Threads for advertisers? What you need to Know…

What is Threads?

Threads, a new social network app operated by Mark Zuckerberg’s Meta Platforms and closely integrated with Instagram, is currently available only on iOS or Android. Meta describes Threads as Instagram’s text-based chat app.

Threads allows users to share updates, text, images and videos and interact with the posts of other users via likes, reposts, and replies. Threads, as described on the app store:

Zuckerberg says that although the app and Twitter are similar in many ways, one key difference is the emphasis on “kindness” or being “friendly”. He wrote this on his Threads page:

Threads and Instagram are very tightly integrated. Users can’t even sign up for Threads if they don’t have an Instagram account.

How many people are on Threads?

Since its launch, Threads has been used by more than 100 millions people.

Zuckerberg wrote on his Threads account about the success his app has had so far:

It took Instagram a full week to reach 100,000 users when it launched in 2010.

What brands have already signed up for Threads?

According to the National Retail Federation, nine of the top 10 retailers have activated their Threads accounts. This includes Walmart, Kroger and Kroger. Costco is the only retailer that has not yet activated their accounts on Threads.

Only Reese’s, one of the five largest consumer brands in the world, has signed up. Only Nike, out of the ten most popular brands in fashion, has activated their account. This is believed to be because advertisers want to wait and see how Threads grows before committing.

Other big names, like Calvin Klein, Kith Allbirds Shein Uniqlo and Uniqlo, have already signed up and have accounts.

Microsoft’s ad platform no longer support Twitter

Does Threads contain ads?

Advertisers are not able to buy ad space in Threads. Axios reported that a source said the Instagram team is working to make their branded content tool available in the near future. Ads are expected to be added when Threads reaches critical mass. Marketers are encouraged to disclose any paid partnerships using text or hashtags until then.

Instagram and other Meta brands launched without advertising. Instagram is now one of its biggest revenue sources.

Why is Threads not available in Europe?

Threads is currently not available in the European Union. It’s because Threads’ data privacy practices are not in compliance with the EU Digital Markets Act.

Carissa Veliz, an associate professor at the Institute for Ethics in AI at the University of Oxford, told the Guardian:

  • “Meta is not only continuing to use its current business model but also wants to continue to run targeted advertising, which is essentially surveillance advertisement.”
  • “To this end, the company is attempting to collect as many data points as possible, and to continue on the same path as it did from the beginning despite all scandals, public backlash, warnings from regulators and fines. It is not reimagining the business model in order to be more respectable towards its users.”
  • It can include race, ethnicity, sexual orientation, biometrics, union membership, pregnancy status and religious beliefs. All of these data could be sent to a third party.

There are currently no plans to launch Threads in EU-based countries. A person with knowledge of the matter has told Bloomberg Meta is waiting for further guidance on the Digital Marketing Act in order to determine if a launch in the EU will be possible later.

More details are expected from the European Commission, but not before September. The launch date of Threads in EU countries has not yet been confirmed.

How does Threads track users?

Threads will collect an enormous amount of data about its users in the same manner as Meta’s Facebook and Instagram platforms. Meta’s applications collect and store the information users provide, including sensitive data such as:

Threads also collects data about how users interact with the posts they read and who follows them. The EU officials are worried about the data privacy of Threads because it stores so much information about its users.

Is Threads safe to use?

Threads enforces Instagram’s Community Guidelines for content and interaction. Users must be 13 or older to qualify for a private account. Users under 16 (or 18 years in some countries), will get one automatically. Parents are advised to still monitor their children’s online activities.

The users will be able to filter their settings so that they can control who is able to reply to them via text. Users will also be able block unwanted accounts, and any accounts they have blocked on Instagram on Threads will be automatically blocked.

Meta has invested over $16 billion in protecting users of its platforms, and stated that Threads safety is a priority.

What search terms can I use on Threads

Threads differs from Twitter because you cannot search hashtags or topics. Users can currently only search for other users, both those that they follow and those that they do not follow.

If a user does not already follow a profile that appears in the Threads results, they can choose to follow it immediately or view the full profile.

Why is an Instagram account required to join Threads

Meta announced on its Instagram blog that Threads would be linked to people’s Instagram accounts. It explained the reasons behind this decision:

  • Our vision for Threads is that we take the best of Instagram and extend it to text. This will create a space where you can express yourself creatively and positively.
  • Like Instagram, Threads allows you to connect and follow friends and creators that share your interests. This includes people you follow from Instagram.
  • The benefits of open social networks protocols extend far beyond how people can follow one another. Developers can create new features and user interfaces that can be easily integrated into other open social networks. This speeds up innovation and experimentation. Each app compatible can set their own standards for community and content moderating policies. This allows people to select spaces that match their values.
  • We believe that this decentralized approach will be important in the future development of online platforms. It is similar to email protocols and the web.
  • “Threads, Meta’s first social network app, is compatible with open protocols. We hope that joining this rapidly-growing ecosystem will help people find the community they are looking for, regardless of what app they use.”

How do I change my username on Threads

Your username and name are shared between your Instagram profile and Threads account. To change your Threads username, you must also change your Instagram account username. You can do this by following these steps:

  • To load your profile, tap the profile icon at the bottom-right corner.
  • Click on the “Editor Profile” button located below your bio.
  • The user can now enter a new Instagram name in the Username box.
  • Select the checkmark at the top-right corner of the page to save the settings.

What are the posting restrictions on threads?

Posts and videos are restricted.

  • Posts_ Users are limited to posting posts of a maximum 500 characters. They can however include photos, videos, and links.
  • Videos Video length is limited to five minutes.

What is Threads?

Threads is an app that works in a way similar to Twitter. How to get started

  • You’ll need to sign up for an Instagram account if you don’t already have one. Sign up for Instagram if you don’t already have one.
  • Install the Threads App and login using your Instagram login credentials.
  • After you log in, you will be asked if you want to follow the accounts you already follow on Instagram.
  • It will then suggest that you follow other profiles it believes may be interesting to you.
  • The app will then be available for use. You will see a mix of content from the people you follow and posts that are recommended. You can interact with these posts either by liking, replying, re-posting or quoting them.
  • You can also share videos, photos and posts on your profile, just like Twitter.

Does Threads replace Twitter?

Meta CEO Zuckerberg believes that Threads will eventually be larger than Twitter, but it will still take some time.

  • He said: “I believe there should be an app for public conversations with over 1 billion people.” Twitter has the chance to do this, but hasn’t done it well. “Hopefully we will.”

Threads is a huge success. Twitter traffic dropped 5% during its first two operating days compared to a week prior. According to the web analytics firm SimilarWeb, it was also down 11% compared to the previous year.

Deep dive. For more information about how Meta uses your data, and how you can delete a Threads Account, read the Threads Supplemental Policy.

MarTech is here to help! Daily. Free. Free.


input name=”email”, aria-label=”Business Email Address” id=”nl” /input> /input> aria-label=”Business Email Address” class=”inlineEmail form-control rounded 0 w 100″ id=”nl” /input> aria-label=”Business Mailing Address” id=”nl” name=”email”, placeholder=”Get MarTech to your Inbox.” required=”” type=”email”/>



Terms.

The post MarTech : What You Need to Know appeared initially on MarTech .

Tagged

Leave a Reply

Your email address will not be published. Required fields are marked *