e are 13 GA4 options that can be used for enterprise use.

Google Analytics 4 (GA4) has received mixed reviews. (See here, here, and here for more details). It may be time to use a different tool. We’ve already compiled a list of fifteen low-cost alternatives for GA4. We are going to look at digital analytics for large companies.

This is a list of web analytics systems that are well-known and have enterprise-level features. You must contact the vendor for pricing.

• Adobe Analytics has been referred to as the gold standard in analytics, both for its capabilities and price. The core features are advanced segmentation, automated insights, traffic analysis with visualizations and ad-hoc analysis of personalizable tables. The software is designed for large companies and has a high price.
• The Amplitude platform is a product analysis platform that maps data from devices, platforms, and channels to one single user profile using identifiers such as phone numbers, email addresses, and CRM IDs. Its identity resolution features track a user’s journey from acquisition to activation and retention. Amplitude supports the tracking of sales accounts and other aggregations.
• AT Internet gives you insights into the website traffic, user behaviour and conversion rates. Publishers can use the platform’s contextual data to see how their users interact with content in real time. The platform’s data exploration and scaling capabilities are targeted at enterprises. These data can be used to improve user experience, personalize advertising and target content.
• clicky, a privacy-friendly tool that is often used as an alternative to Google Analytics because of its simplicity and ease of installation, is a popular analytics tool. It is well-known for its heatmap tracking and real-time analytics, which allow you to see the journey of your users on your website. The tool also provides backlink analysis, and is mobile compatible.
• The Countly platform is a real-time analytics platform that focuses on privacy. You can customize dashboards, reports, and heatmaps. A/B testing and advanced segmentation are also available. It is also easy to use right out of the package.
• The Fathom Analytics platform is a powerful, simple web analytics tool that offers many of the features of Google Analytics without the use of cookies or storage of personal information. It’s a great alternative for those who are concerned about privacy. Subscriptions begin at $140 a year for up to 200,000 pageviews per month. They range from $740 a year (upto 2,000,000 pageviews per month) and beyond.
• Heap provides digital insights to analyze customer behavior. Heap provides traditional quantitative analytics such as page views and engagement metrics. Heap also offers digital experience insights such as heatmaps, session recordings and other tools. Heap automates the data capture process, so event tracking can be integrated into the platform with minimal setup.
• The behavioral analytics tool Kissmetrics was designed for marketing and product teams. It associates all the data of a website visitor with one person, and can detect when they are visiting your site from multiple devices or browsers. Conversion reports are more accurate with GA4 because it assumes that every visit is different. Kissmetrics displays the drop-offs in each stage of a customer’s journey. SMB pricing is $499 per month. Custom pricing available for enterprises.
• Mixpanel enables you to evaluate how your users interact with products on the internet. It gives real-time information on user trends and behavior. Mixpanel is available on web, mobile, and other smart devices. It gives a comprehensive view of the customer’s behavior. It offers intuitive segmenting, A/B tests, custom event tracking and user behavior insights. Pricing for enterprise pricing starts at $833 per month.
• Piwik Pro combines powerful data analytics with robust tracking consent. The suite is composed of three modules: Tag Manager, Analytics and Consent Manager. Subscribers can purchase a fourth module called Customer Data Platform on a customized price plan. It looks and feels very similar to Universal Analytics. It is a great choice for UA Users who do not want to use GA4.
• Semrush is a marketing reporting tool that focuses on SEO and optimizes websites for organic search traffic. The software also lets you know how you compare to your competitors. This allows you to make more informed decisions about what keywords you should target, both for organic search and Google Ad campaigns. The features of this tool include keyword research, finding and fixing SEO problems on your website and backlink analysis. Enterprise subscriptions start at $500 per monthly.
• Snowplow Analytics , an open-source event pipeline, helps you to collect and store event data on your website or mobile app. It can track the behavior of users, measure marketing campaign effectiveness and understand customer journeys. It also provides data enrichment, and comes with a variety of data analysis tools. Pricing for enterprise customers.
• The Webtrends web analytics platform is designed for large businesses. You can make informed decisions based on data-driven insights. Real-time data reports, advanced segmentation, and customizable dashboards are among the features. Pricing starts at $232 per month for Pro.

The original post 13 Enterprise-capable GA4 Alternatives was published on MarTech.