le Advertiser Verification – 5 Reasons Why You Should Verify Your Account Immediately //
Google Ads are a valuable tool for both businesses and searchers. Every day, millions of people turn to Google to find answers to their questions or new businesses.
Sadly, bad actors have attempted to exploit this mutual trust. They will pretend to be their competitors online or to pose as another business. These scammers can undermine your brand’s trust by taking advantage of potential customers. Up to 20 % of digital ads are fraudulent or scams. 49% of advertisers consider ad fraud a serious concern when using tactics such as search ads.
Google announced that in 2020 it would require advertisers to confirm their identity to continue to use Google Ads. Google has not required or invited advertisers to verify their identities, which is why the majority haven’t done so.
Google announced recently that certain accounts can start submitting their advertiser’s verification early. Here are five reasons why you should verify your identity early.
What is Google Advertiser Verification?
Google introduced the first advertiser verification in 2018 for those who purchase political ads. In 2020, they increased transparency by expanding the program. Google’s response to it
It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves. This will also support the health and vitality of the digital ecosystem by detecting bad players and limiting the attempts they make to misrepresent .”
Many advertisers were invited to verify their identities in their Google Ads accounts since this announcement was made in 2020. This invitation usually came via email or notification, and then they had 30 days to start the process. The process is simple and straightforward for most advertisers and may only take a few moments to complete.
It’s more than just a way to get ahead on some paperwork. Google has quietly been rolling out additional features, perks and benefits for its verified advertisers over the last year. Next, we’ll discuss these, as well as some of the additional benefits that come with early verification.
Google Advertiser Verification: 5 Reasons to Complete it ASAP
There are five main benefits of completing your Google Ads verification early.
1. Google Ads: Increase trust and credibility
Google’s Advertiser Verification Program is designed to highlight genuine brands and eliminate any imposters. Searchers who are skeptical will avoid ads or deals they don’t recognize, even if they are authentic. Your ads are automatically accompanied by a disclosure when you verify them with Google. This allows users to quickly verify your authenticity, location and see other ads that you run on Google.
Clicking on the three-dot icon will reveal your advertiser’s verification. (Or info icon for mobile) Ads in YouTube and the Google Display Network have similar disclosures for verified advertisers.
2. Exclusive badges verified on your ads.
Twitter isn’t your only option for a blue badge anymore. Google is proudly displaying a new badge on ads of advertisers who have successfully verified their identities. Google is testing a gold and blue check next to verified advertisers in the SERP.
These badges are unique to verified accounts and could directly impact ad performance. These badges, which are only available to verified accounts, could have a direct impact on ad performance as well as increase click-through rates.
These badges are not only a great addition to PPC ads but also allow advertisers to replace their existing ad titles that reassure users with “BRAND official website” or similar messages. These headlines are often helpful in boosting an ad, but they don’t convey the strongest message. Most advertisers would be happy to not have to use their headlines as a way to assure users of the authenticity of their ads.
3. The business name asset is only available to verified advertisers.
Google will announce some exclusive ad features in late 2022 for verified advertisers. The brand-new business name asset is one of these features. It allows you to display your business’ name prominently above your ad.
This new asset will allow you to promote your brand and assert the authenticity of your ads. Google Ads can pull this information dynamically from your website, or you can upload your own Business Name Asset at the campaign-level. Google’s Business Name Assets must:
- Maximum 25 characters.
- The domain name or the legal name of the company must be exactly the same as the one submitted for verification.
- The landing page of the advertisement should feature prominently.
4. Advertisers can now customize their logos
The logo asset, like the new asset for business names, is an exclusive feature only available to verified advertisers. Business logo assets allow verified advertisers to add a logo icon to their ads. The favicon will be displayed in your PPC ads, just like organic results.
The blue globe icon will be used as a placeholder in all ads that do not have a logo.
Two ads, one with and without the unique business name or logo assets.
These new features, which are similar to other Google Ad assets (formerly called extensions), can be created within your Google Ads Account once you have completed the advertiser validation process. Verified advertisers in Google Ads will see the menu option “Ads and assets” that includes business logos and name assets.
Google’s business logo must comply with the following:
- Be consistent and match the business advertised.
- Aspect ratio should be square (1×1).
- Resolution should be between 128×128 and 1200×1200.
- Compatible with both the light and dark modes.
Google will render your logo as a circular or square asset in the SERP along with your ad. Make sure to center any important text in your Small Business Logo so that it does not get cut off on the SERP.
5. Priority Support from Google Ads
Google’s policies are difficult to manage and even the most diligent PPC manager may have their Google Ads disapproved from to time. Google has several automated systems that check ads to ensure compliance. It can sometimes be too zealous in suspending or disapproving a PPC. The news that Google has suspended your PPC account in error can be devastating.
Unfortunately, Google Ads’ support systems are not always up to the task for advertisers looking to quickly fix errors and return their ads online. Google’s automated customer service, for example, says that advertisers can expect a reply within five days.
Verified advertisers may be able to skip this support queue. Google recently announced that certain advertisers might be eligible for to prioritize their appeals after account verification.
Google’s new priority appeal will allow advertisers to resolve their issues quicker and get their ads online with less downtime, saving them countless dollars and days of frustration and anxiety from Google’s customer support team.
Verify your Google Ads Account now
Google’s advertiser-verification program is a win-win for advertisers and searchers alike. Verify your account as Google rolls out the feature to more accounts. This will ensure that you get the benefits of increased trust for your ads, exclusive new features, and priority support by Google Ads.
You should verify your Google Adwords account now for these five reasons:
- Google Ads: Increased credibility and trust
- Exclusive badges verified on your ads.
- The business name asset is a great way to highlight your brand.
- Advertisers can now customize their logos
- Priority Support from Google Ads
Follow the prompts on Google’s account-verification guide .
The post Google Advertiser verification: 5 key reasons to verify your account early appeared initially on WordStream.