s, a new Instagram feature that simplifies content creation.
Instagram has launched Reels, a new feature that allows brands to easily jump on the latest trends, expand their reach and edit video.
The Meta-owned platform is now easier to navigate thanks to the new Template Browser.
The platform now allows you to edit templates more quickly than ever.
Why we care. It is important to know what videos are popular and to add to the conversation. This will help you reach people who may not be aware of your brand. The new features make it easy to find out what videos are trending, and the editing tools make it faster and easier to create content. Reels’ simplified browsing system allows users to find inspiration from other people who have created similar templates.
Template Browser revamp. The updated Template Browser allows you to browse different Instagram templates by category. These categories are organized into Highly Recommended, Trending, and any templates or audio you’ve saved to your account.
The Template Browser is available to users whenever they create a reel. Simply:
- Click on the Create button at the top of the page.
- Click on REL.
- Open your gallery by tapping the image at the lower left-hand corner of the screen.
- Click on templates.
The Template Browser is also accessible via the Reels Tab. Select Templates by tapping on the camera icon.
Save a favorite template. You can save a video that you’d like to use and come back to it later. Tap the Template button on the Reel. This footage will be available in the Template Browser.
Get inspired. You can now check out competitions whenever you find a template you’d love to use, but need inspiration. Brands can see examples of creative ways others have adapted the template to create their own video by tapping the Template By icon.
New editing features. When creating templates, audio, clips number, clips duration, and AR effects are automatically added to the reel. They can save a lot of valuable time by not having to manually create or add these features.
Instagram also announced it would start adding text and the transitions used in the original reel into templates to save you even more time. The templates are fully customizable, so you can still add or remove clips and adjust timings. This new feature will be available in the next few weeks.
Bonus. Meta confirmed also this week that Instagram Reels would now be served also on Facebook. The ability to comment on these clips will be available without having to switch between apps. Meta allows brands to reach a wider audience than ever before.
What has Instagram announced? What has Instagram said?
- “Reels templates enable you to create a reel quickly by using elements from another reel that you like. You can save time by adding your own photos and videos to a reel.
- We’re thrilled to announce some new upgrades to Reels templates, which will allow you to find inspiration more easily and create engaging reels.
- Reels templates will help you get started quickly, whether you want to join a trend or create a reel that shows off your creativity.
- We’re constantly working to improve the Reels experience. We will continue to improve the Reels template feature, making it easier to create and share content on Instagram.
The article Instagram updates Reels for content creation first appeared on Search Engine Land.