to quickly improve your SEO with AI and Chrome extensions

Quick wins in a fast-paced field like Search Engine Optimization are a constant struggle. How can enhance rankings for your clients or website?

This article outlines seven quick and actionable SEO wins that can be achieved using Chrome extensions in conjunction with AI-powered tools like ChatGPT or Google Bard.

1. Improve click-through rates by optimizing titles and descriptions

One of the fastest ways to improve Google rankings is by optimizing your title tags with your target keywords.

The first half of the battle is getting to the top SERP. Titles and meta descriptions must also encourage visitors to visit your website.

SEOs tend to focus solely on visibility, despite the fact that both are equally important. Although the two goals may overlap, they are distinct.

ChatGPT excels at writing meta tags to convert.

• Use a Chrome extension such as Conductor or Detailed Search Engine Optimization to grab the title and descriptions.
• Use this prompt to feed the title and description of your article into ChatGPT:

  Rewrite your title and meta-description to maximize click-through rate from the SERP. This will also optimize the position of the keyword in the organic search results. The maximum character count is 60 for the title and 160 for the meta-description.

  TITLE:
  
  DESCRIPTION:
  
  KEYWORD:
  

• Ask ChatGPT for a new tag or to tweak the prompt if the tags provided don’t match your expectations.

Here’s an example:

Before

After

2. Summarize ranking competitor pages for quick content prompts

You can easily gain quick rankings by looking at the top pages of your competitors.

AI SEO platforms such as Surfer are taking competitor analysis to a new level. However, there is a simple workflow to quickly generate insights and create content.

Combine the Summary Chrome extension and ChatGPT for new, unique and optimized content that is based on pages already ranking.

• Enter the keyword phrase you want to target in the SERP. Navigate to top-ranking competitor’s pages. Select a competitor page with content that is similar to your own.
• Activate the Summarize extension for Chrome. This will generate a ChatGPT summary of the entire web page.
• Use this prompt in ChatGPT to create unique and optimized content.

  Write an article that is 100% unique for [insert the business name] and optimized to rank high for the keyword [insert keywords]. The article should have [tone/other remarks]. This article should have content that is similar to the summary of a web page that already ranks high for the keyword. The generated content must not be a duplicate of any content summarized below.

  SUMMARIZED CONTENT

The quality of the content produced by ChatGPT is dependent on its editor.

This strategy will help you get started, but you’ll need to rewrite several sections of your article and edit the content.

3. Find long-tail keywords to optimize existing content

Long-tail keywords can be a quick-win.

The keywords used are more specific and longer, making them ideal for customers who are close to the purchase point. The competition is low which increases your chances of ranking.

Although their relative volume may be low, optimizing content for long-tail keywords will still increase traffic to your website.

The content on your website is a great opportunity to optimize with long-tail keyword phrases.

This content may be ranked for keywords similar to those in the index. Moreover, updating and improving older content will provide fresh content for search engines and visitors.

The Extension for Chrome identifies long-tail keywords quickly and easily.

• Click on the Keyword Everywhere Chrome extension and select “Organic Ranking Keywords (URL)”. Select “Organic Ranking Keywords” from the Keyword Everywhere Chrome Extension.
• Enter your top keyword into Google (either the most popular or relevant).
• The Keywords Everywhere application runs whenever you search for keywords to identify trends, related terms, and long tail keywords. The list of long-tail keyword can be copied or exported. Repeat these steps to test more than one keyword.
• You can add long-tail keywords to your content by reviewing it. ChatGPT can be used to help with SEO by allowing you to input your article as well as the keywords to be added.

4. Find new content: Low competition, high volume

Keywords Everywhere can be an invaluable tool for identifying new keywords and content opportunities.

Keywords with high volume and low competition are the best for creating new content.

The keywords listed above are easier to rank but can still bring a lot of organic traffic to your website.

It’s not as easy to identify these keywords, but it can pay off big.

• Start by entering keywords that are relevant to your brand/website or page.
• Analyze keyword data and interpret it. Keywords Everywhere provides boxes on the right-hand side of the SERP that show Trend Data, Related Keywords and Long Tail Keywords. Search for keywords that have a higher search volume (more than 1,000 searches per week) and lower competition.
• Create and expand your list of keywords for the new content. You can then track and categorize the keywords that you have found in a spreadsheet. Clicking on a keyword from the Keywords Everywhere results will launch a Google search. Continue to search for new keywords as you build your keyword list.

You can make this activity as short or in-depth as desired. The process may yield keywords for several different content pieces.

This is the best way to grow your business in the long term. New content will increase your ranking.

5. Validate and create structured data with Schema Builder and Google Bard

Search engines will be able to better index your site if it has structured data.

Rich snippets can increase click-through rates. For example, you’ll see this for the term “things near me in Boston”.

By adding schema markup in your website code, you provide search engines with contextual information about your website.

It’s vital to display the right schema for your website, business and webpage. Here are the most important types of schemas to consider:

• Organization Schema: This schema helps search engines to understand more about a company.
• LocalBusiness Schema: A more specific version of the Organization Schema for businesses operating in a local area.
• Product Schema: Online retailers and ecommerce sites can use product schemas to provide richer results for their customers, such as product snippets.
• BlogPosting Schema: Improves the visibility and accessibility of blog posts.
• FAQ schema : Ideal to use on pages that have a list with questions and answers, the FAQ schema helps websites rank in search results for rich snippets and answer boxes.
• Breadcrumbs Schema: Indicates the position of a page to help search engines understand the relationship between pages within a site.
• WebSite Schema or WebPage Schema: WebSite provides data on an entire website while WebPage provides data on a single page. WebPage Schema can include breadcrumbs, or be listed separately as a schema code.

The difficulty of generating and deploying schema depends on the platform that your website uses. WordPress sites have plugins to automatically update schema.

Some sites such as HTML sites and larger enterprise sites may require the schema to be generated manually. This can then be served in the code of the site. Schema Builder Chrome Extension and Google Bard are both useful tools.

Note: ChatGPT is a fantastic tool for creating raw formats of a site’s schema. However, its current limitation is that the data it uses dates back to 2021. Google’s Bard can help to overcome this ChatGPT pitfall, as it is able to pull data from the Google live index.

Validate any existing schema, and then use AI to generate the correct one.

• Select the schema builder Chrome extension and navigate to your website.
• Choose the Tester tab in order to identify schema types on your website. LocalBusiness is the most important type of schema for a local bookshop. WebSite, WebPage or Breadcrumbs schema can also be found.

• Enter this prompt in Google Bard:

  Generate [schema type] schema for [webpageurl].
  

• Use this schema to implement it in your backend website, or with your IT team.

6. Maximize your internal link value

Internal links help search engines understand your website structure and the importance of each page.

There are many Chrome extensions that can help with internal linking audits. Conductor is the extension we’ll be using, but SEOquake or Detailed SEO can provide similar linking insights.

• Select the conductor Chrome extension and navigate to the page you want to work on.
• Click the Links tab. You can do four things to improve the internal linking of this page.
  • Identify missing anchor text. Search engines can use anchor text to provide additional context about a web page.
  • Analyze the anchor text. Analyze the anchor text that is currently present.
  • Find out if you can create new links. Your site does not contain any internal links? Add internal links to your content for maximum page-to-page relationships.
  • Avoid excessive linking. Avoid excessive internal linking. Finding the right balance is important.

This is a quick-win because you focus on one page.

Take one of your pages with keywords in striking distance and complete this audit/implementation.

Even a single webpage can benefit from implementing an effective internal linking strategy.

7. ChatGPT Chrome Extensions can help you accelerate your SEO efforts

We’ve already discussed specific ways to boost your website visibility. Now, let’s focus on the strategic game changer.

AIPRM, and other Chrome extensions of this type provide a library of predefined ChatGPT instructions tailored to SEO activities. You can turn even the toughest SEO tasks into quick wins.

AIPRM’s library of 807 prompts already includes a variety of SEO activities.

• Generating captivating product descriptions for ecommerce SEO.
• Using clustering to create complete content plans.
• Create detailed content outline and 100% unique, optimised content.
• Generate optimized titles and meta description in bulk.
• Creating engaging YouTube videos with optimized scripts

The surface is only the beginning

We’ve only touched the surface of what we can achieve. Synergy between Chrome extensions and AI tools offers so many possibilities.

These tools can help you accelerate the growth of your website.

The article Quick SEO wins with AI and Chrome extensions first appeared on Search Engine Land.