osoft Logo Extension is now available in beta worldwide //
Microsoft has confirmed that the Logo Extension Pilot is now available in global open beta.
Advertisers who qualify can associate with a campaign, adgroup or account level. However, only one logo per association is permitted.
Bing now offers logo extensions on mobile, tablets and computers.
Why do we care? Placing a logo on an advertisement can help brands stand out, establish their identity and gain customer trust. Increased brand recognition can also lead to more website clicks and conversions.
Setting up Follow these simple steps to create a logo extension:
- Choose the menu that collapses on the left of your screen and navigate to All campaigns > Advertisements & Extensions> Extensions.
- Select the level to which you want your extension associated. Choose Account Campaign, or Ad group.
- Select ‘Logo Extensions” from the dropdown menu.
- Click on ‘Create a New Logo Extension’.
- Upload your business logo
- Add your business name
- Enter the domain name of your website (it should not include subdirectories).
- Click ‘Save.
- The new extension will now appear in the list of ‘Selected lead form extensions’. Select ‘Save” on the main extension page to add the extension to the account, campaign, or adgroup.
Logo requirements. To upload a Logo, it must meet these criteria:
- Aspect Ratio: 1
- File types accepted by are PNG and JPG
- Maximum file size: 5120 KB
- Minimum Resolution: 128, 128 pixels (recommended, 1200 x 1,200 pixels).
What has Microsoft said? Search Engine Land spoke with Daniel Godoy from Microsoft Advertising.
- We’re launching this across all markets and devices at the same time. This is a global launch – not a market by market rollout.
- “The logo extension will be given priority if it is created. The first source will always be chosen. “If you do not have the logo extension, an automated business logo will be used (favicon).”
- If the advertiser opts out and no logo extension has been set up, the default version of the ad text will be used.
- We’ve been asked whether this submission is in competition with other features. It’s not. The logo has its own space, so there is no competition with other features. It has its space.”
Microsoft Logo Extensions Guide provides more information.
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