ington Post shares web performance and SEO guidelines
The Washington Post published a document that outlines its internal SEO practices and best web performance practices. Anyone in news SEO should read it.
Web Performance and SEO Guidelines outlines “proven strategies for optimizing website performance and search engine optimization” (SEO).
Best practices for SEO and web performance. The Post document breaks all its guidelines down into a checklist that is divided into four categories: on-page optimization, content optimization and technical SEO.
The Posts’ web performance guidelines are focused on loading, rendering, and responsiveness. It also shares the tools that it uses to monitor its performance, including Lighthouse WebPageTest Google Search Console, and Google Analytics.
The Post is concerned about:
- Positive user experience.
- Website visibility is increased.
- Organic traffic is a major driver.
- Site success can be improved.
What the Post is saying. It said that it would share its guidelines and tools with others to ensure “their own site practices are optimized”:
- We identified the need for a Web Performance & SEO Engineering team to develop technical solutions that support our journalism. The majority of news consumers read their news online today. According to Arturo Silva (engineering lead), “Our stories are not as accessible to readers without proper SEO and web performances.”
Guidelines and Best practices for Web performance and SEO
The article Washington Post shares web performance and SEO guidelines first appeared on Search Engine Land.