HubSpot AI tools to improve your sales and marketing

HubSpot is rolling out new AI-powered features. HubSpot has launched two AI-powered tools: Content Assistant, and ChatSpot. These tools “help customers save money while building better connections with audiences.” We explain how you can get the most from ChatSpot and take a deep dive.

• Content Assistant simplifies the creation of content for marketing and sales departments. It generates blog post outlines, creates content for different platforms, and consolidates all content marketing workflows in one place. As of this writing, it’s still in public beta.
• ChatSpot uses chat to perform common tasks like adding contacts into the CRM, creating customized reports, and writing personalized sales emails. This tool is designed to make HubSpot software more interactive.

HubSpot AI Content Assistant

The line-level or paragraph-level text creation is a notable difference between HubSpot’s Content Assistant, and ChatGPT. HubSpot does not allow you to create an entire blog in one go (which would produce generic and derivative content). Instead, HubSpot requires you to break it down into smaller sections.

You will get better results if you are clear about what type of content is desired.

How can you use HubSpot Content Assistant?

• Write emails faster than ever. Prospecting and setting up email workflows is easier. Create emails using the content that you wish to share, or use user data to customize outreach emails on a large scale.
• Inbox Assistance. The AI assistant for the Conversations inbox is now available as a beta version. It helps you respond to and manage customer messages.
• Create social posts. Add hashtags and emojis to a social media post.
• Generate Blog Ideas. Get a quick list of topics within your niche or industry.
• Create compelling CTAs. Write a compelling CTA for the webinar (for best result, ask for a list options).
• Paragraph generation. Write the sales copy you need for your landing pages or the main section of your blog posts without writer’s blocks.

Question to ask to make the most of Content Assistant

It’s exciting to discover new ways of generating content, but you shouldn’t limit yourself to the first few ideas. You need to think creatively if you want your organization to be more effective and efficient. You can use these tools in other ways (even if they require a little more work upfront).

• What are the most common types of content I create (blogs or social posts) that can be automated with Content Assistant
• What repetitive text-based tasks could I automate in my content creation workflow?
• What are the obstacles I face in the content creation process? How can Content Assistant help overcome writer’s blocks or come up with new content ideas?
• How can I create personalized content using Content Assistant?
• Can Content Assistant improve my content quality while saving me time? It could be a matter of freeing more time to do research, or fixing sentence structure and errors.
• How can Content Assistant help me create better CTAs and marketing emails?

ChatSpot is a great way to communicate with others.

ChatSpot began as a hobby project for HubSpot’s CTO Dharmesh Sharma. It is designed to enhance everyday workflows, offer unique insights, and personalize interactions. This makes it a powerful marketing and sales tool. HubSpot allows users to interact with it like a human, rather than a computer.

ChatSpot makes HubSpot easier for intermediate users who know what they want but may not always be familiar with the processes. Or, they may know the process but not want to deal with the hassle.

ChatSpot is a game changer for marketing and sales teams. Here’s how:

• Streamlined outreach. ChatSpot allows you to quickly identify key outreach opportunities.
• Insightful data at your fingertips. You can ask for something like “give me all the companies in my state that have under 100 employees” and voila. ChatSpot provides the information you need.
• SEO simplified. Get help finding keywords, analyzing phrases, or understanding what the competition is doing. This tool helps to mitigate the risks of making common AI-related mistakes in SEO.
• CRM tasks, simplified. Add contacts, create task, take notes – all with natural language. Your sales team will be able to automatically link calls with deals.
• AI Support: ChatSpot learns your goals and customizes each interaction. You’ll have a personal AI assistant to assist with your sales and marketing strategies.

ChatSpot: Questions you should ask to make the most of it

ChatSpot’s full potential will only become apparent once you start using it. Consider the following as you experiment and learn how it works:

• What routine tasks can I automate with ChatSpot (adding contacts to tasks, creating notes, creating tasks)?
• What can ChatSpot do to help me get deeper insights into the data I collect about my company that would take a lot of time to analyze?
• How can I use ChatSpot’s tools to optimize my content and save time researching keywords and competitors?
• How can I create more personalized interactions between my business and customers using ChatSpot?
• How can ChatSpot help you navigate your to-do lists more efficiently?
• How can I accelerate my sales process using ChatSpot?

Encourage AI adoption within your organization

MOps leaders can drive adoption of AI tools such as Content Assistant and ChatSpot in their organizations.

Here are a few tips to help your team use AI and boost productivity.

• Create how-to videos. Create some Loom videos that show how to use the tools. Show team members how specific tasks can be accomplished using the tools by breaking down complex processes into manageable stages.
• Find the tech-savvy trailblazers . You know people who are always eager to try out new technology? First, get them onboard. Once they see the benefits of using these tools, they will happily teach the team more about them.
• Continue to support. Do not just leave it alone. Continue to check in, provide help and inform everyone about new features. Make these tools a part of your team’s daily routine.
• Establish some ground rules. This may be obvious to most marketing operations people, but if you are diving into AI, it is important that you standardize when and how these tools are used. Things can quickly go downhill if people begin to outsource their entire brains and intelligence to an algorithm.

AI isn’t just about working more quickly and generating more output. It’s all about being more strategic and intentional with the time you have gained.

Why am I sending an email? Does this workflow really suit me? Who is the audience of this blog? What will they gain from it? “How will it help us achieve our goals?”

It’s not a smart strategy to jump on the AI bandwagon only to increase output. It’s important to make sure these new AI tools are helping us achieve organizational goals, rather than increasing our ability to produce trash and document unproductive processes.

The article HubSpot AI Tools for Sales and Marketing first appeared on MarTech.