ent marketing with AI: Top tips and suggestions //
Content Marketing is essential for brand awareness and engagement on the digital landscape.
ChatGPT, a generative AI that generates ideas, is a solution to the problem.
This article discusses the top AI tips for content marketing.
What is an AI prompt?
AI prompts can be any text, data or question that gives the AI the response you want. These prompts are a great way to generate content marketing ideas.
Define your content marketing objectives before diving into AI-generated suggestions. Do you want to increase your brand’s visibility, educate your audience or generate leads?
You can tailor AI prompts better if you have clear goals in mind.
Consider these 8 content strategy goals for more information
AI platforms can be leveraged
Want to unlock the full potential AI prompts has to offer? Platforms that offer advanced language models are a good choice.
You can generate prompts that are high quality by providing context and relevant instructions.
Try out different platforms until you find one that suits your needs and delivers the best results.
Image AI platforms
- DALL-E 2
- Midjourney
- Dream by WOMBO
- NightCafe
- Canva
- Stable Diffusion
Text AI platforms
- Copy.AI
- Jasper AI
- Frase
- WriterSonic
AI Music Platforms:
- Aiva
- Beatbot
- Beatoven
- Mubert
- Sounding
AI movie generator platforms:
- Colossyan
- DeepbrainAI
- HeyGen
- InVideo
- Pictory
- Synthesia
- Synthesys
- Veed.io
Create thought-provoking questions
Asking thought-provoking questions to your audience about their industry or niche is a great way to use AI.
These questions are excellent starters for blog posts, videos or social media content.
If you’re in the fitness industry for example, an AI-generated question like “What is the latest trend in high-intensity interval training?” could inspire a detailed article that will engage your audience.
- Include relevant examples and desired output formats as a guide to the AI.
- Improve the AI’s ability to generate content by displaying the desired style or structure of the response.
- Create thought-provoking prompts to help marketers stimulate creativity, encourage thinking critically, and come up with innovative ideas.
Ideas for prompts:
- What will the future of marketing look like as a result of technological advancements?
- What role will artificial Intelligence (AI) have in marketing strategies
- What will the impact of virtual reality and augmented reality on consumer behavior and marketing strategies be?
- What will the future be of traditional advertising media like print and TV in an increasingly digitalized world?
- How will privacy regulations and data protection concerns affect the way marketers collect and use consumer information?
- What ethical considerations are important for marketers to consider when using personal data in targeted advertising?
- Influencer marketing will continue to be a successful strategy or evolve into something new?
- What will be the impact of changing demographics, cultural shifts and marketing strategies in the future on marketing messages and strategies?
- What will be the impact of voice search and smart assistants on how consumers discover brands and engage?
Generate unique perspectives
AI prompts help you to think outside of the box, and can generate new perspectives on any given topic.
Use AI-generated prompts instead of relying on your own knowledge to explore new angles and perspectives.
It can make your content more interesting and valuable by adding depth and variety.
- Ask questions and provide prompts in a creative way. When you interact with ChatGPT try to ask questions that are open-ended or give prompts which encourage creative thinking. Ask for opinions or predictions instead of yes/no answers.
- Play around with the settings. Adjust the “temperature parameter” to control the randomness in the generated results. Higher values, such as 0.8 or 0,9, can result in more creative but less focused outputs. Lower values, such as 0.2 or 0, will produce more deterministic results.
- How to use priming: Include relevant context and information in the first message you send. This will help ChatGPT take a certain perspective. Priming helps shape the responses of ChatGPT and align them with your desired angle.
Ideas for prompts:
- As [role/person], [topic/issue] is something I need help with…
- Imagine you are a [profession/occupation] facing [challenge/situation]. What would you do?
- Explain the viewpoint of [a particular group or individual].
- Considering the current [industry/event/trend], discuss the impact on [specific area/aspect].
- Help me understand the advantages and disadvantages of [technology/practice] from the viewpoint of [group/person].
- Provide insights on [topic/subject] from a [historical/cultural/political] standpoint.
- As an expert in [field/subject], explain the significance of [concept/phenomenon].
- Imagine that you are a [ethical framework/policy] activist discussing the consequences of [issue] to society.”
- Analyze the relationship between [two factors/variables] from a scientific point of view.
- As a [nationality/cultural background], explain the cultural significance of [custom/tradition].
Dig deep: Elevate PPC with ChatGPT : The Art of Asking Disconfirming Questions
Iterate and refine
ChatGPT may not be able to provide you with the exact answer or information that you are looking for.
Try different approaches or phrasing to improve your communication and achieve your unique perspective.
Engage in dialogue
ChatGPT allows you to have a conversation back and forth instead of just asking one question.
Ask for clarification and ask follow-ups to further explore ideas. This iterative process can lead to more diverse and nuanced perspectives.
Use real-world examples
Use relevant examples and scenarios to help ground the discussion in real life contexts.
ChatGPT can use its world-view to generate new perspectives and make connections.
Show your creativity
Stuck in an uninspired creative rut? AI prompts are a great way to spark new content ideas.
Try out different AI-generated prompts to inspire you to think in a new way.
A prompt such as “Write an imaginative scenario imagining the impact AI will have on Medicare enrollment” can lead to a creative and thoughtful piece.
Develop your style guide
ChatGPT is able to understand different styles and tone. Here are some examples and styles to help you curate your content for a more specific outcome.
Professionals
The tone should be formal and authoritative, suitable for professional or business discussions.
Ex:
Use Cases:
- Emails
- Reports
- You can also read about the benefits of using
- Cover letters
Friendly
Conversational and approachable tones that create a relaxed atmosphere.
Example: “Hey there! I’m happy to assist you. “What can I do for you today?”
Use Cases:
- Social media posts
- Blog posts
- Product descriptions
- If your brand speaks to customers in a more casual way, you should consider a newsletter.
Informative
A tone of objective information that is accurate and precise.
Photosynthesis is the process by which sunlight, water and carbon dioxide are converted into glucose and oxygen.
Playful
Lighthearted, fun and humorous tone to add a little humor to a conversation.
For example:
Use Cases
- Posts and advertisements on social media
- Customer service
- Marketers
A humorous style of writing can make information more interesting and shareable, or even add a playful spin to a conversation you have with a client.
Empathetic
Use a compassionate, understanding voice when discussing sensitive issues or providing emotional support.
Example: “I am aware that this situation is challenging.” I am here to listen to you and help guide you through this situation.
Use Cases
- Customer service: An empathetic voice can be used to diffuse a situation, or calm a potentially violent situation.
- Healthcare is one example of an industry that can discuss sensitive information.
Here are 30 ideas to help you get started.
Here are some prompts to help you and your team come up with great ideas.
- You are a CEO who has an MBA. You spent 10 years studying finance with experts. You are writing a post about Navigating Economic Uncertainty. Please give me three case studies that show Navigating Economic Uncertainty at work. Please describe the results that real companies got using the strategy. INDUSTRY : Corporate Finance TOPIC : Navigating Economic Uncertainty
- Write a one-minute advertisement script for a fitness app which tracks your progress and offers personalized workouts.
- Create a campaign to promote a healthy food delivery service aimed at professionals who are busy. Include key messages and phrases and select the best media channels to promote.
- Write a release about the upcoming “TechExpo” event on August 15th, 2023 in San Francisco. The event will showcase the latest technology innovations and offer networking opportunities to industry professionals.
- [Format your answer using markdown. Use bold, headings and subheadings to organize information. Write a guide about the top benefits of AI for search engine SEO.
- Create 7 TikTok viral ideas for a luxury travel company that specializes in unique destinations.
- List ways to promote my brand using TikTok in a flower shop.
- Generate questions for a Facebook poll about preferred vacation destinations.
- What marketing strategies should I use to reach seniors who are interested in eco-friendly goods?
- What marketing channels are the least effective for the healthcare sector?
- What would be a good title to describe healthy habits for those turning 65?
- List the common challenges that small business owners face in the hospitality industry.
- List the main marketing segments of the beauty industry. What segment offers the most opportunity for our cosmetics business?
- List 10 blog post ideas about sustainable gardening.
- Create 3 call to action button ideas using the content of this blog URL: [InsertURL].
- Create marketing copy for my emails to make them more engaging. Copy must be related to our new organic skincare line.
- Use a subject line to convince potential customers to switch over to our energy-saving products.
- What are 10 key points for marketers who are trying to attract new customers?
- Create an AIDA for your new productivity app.
- Write 5 tweets in order to create interest for our upcoming technology conference.
- Create a LinkedIn promotional post about our startup consulting services.
- Write a 3-second Facebook Ad Copy about our limited time discount on fitness equipment.
- Create 5 different YouTube descriptions of our video on DIY home improvement tips.
- Create a three-month campaign calendar on social media for our product. The goal is to increase brand recognition and identify the channels that we should be focusing on.
- Write 5 Google Ad headlines from [https://www.exampleblogpost.com](https://www.exampleblogpost.com), a blog post about effective time management techniques.
- List 5 ideas for viral Instagram Reels about a new eco-friendly line of fashion products.
- List the ways you can reduce costs and increase profits.
- Write a detailed guide to using AI in Productivity.
- Create a post on your blog about digital marketing. It should be written in a professional manner. Use transition words. Use active voice. Write 1500 words. The blog should be written in a guide-style. [Format the response using Markdown. To organize your information, use headings, subheadings and bold. The minimum number of sections should be 8. Include keywords such as ai marketing, search engine optimization and social media. Create a good title for the post, and a description of up to 100 words. Add it at the end of your blog post
- Write an article comparing Threads and Twitter. It should be both informative and entertaining. Markdown is a great way to format your response. Use bold, headings, subheadings and headings to organize your information. Blog posts should include pros and cons for each. Include the following keywords in your blog post: Twitter, Threads (social media), community. Write 2000 words.
AI content that pushes boundaries
Content marketers can use AI prompts to improve their creativity and create messages that are impactful.
AI will be increasingly important for content marketing as technology continues to advance. Businesses that want to remain competitive in the digital world must embrace AI.
The first time Search Engine Land published the post Top AI Tips and Prompts to Supercharge Your Content Marketing, it was on Search Engine Land .