le Performance Max lets you create product collection //
Google Performance Max lets you create collections of products for free listings or ads.
Collections allows you to link products with images, videos and texts.
Why we care. You can save time and money by allowing different products to be associated with each other. Collections enrich data on products, which can result in improved product performance, increased customer engagement, and a richer experience.
How it works The collection can contain up to 100 items. Only local products sold in Performance Max store goals are eligible for these collections.
How to set up a collection feed in Merchant Center
- Log in to your Merchant Center Account.
- Choose products.
- Click on feeds.
- Select the Collections Feeds Tab.
- Click on the plus (+) button.
- Choose the locations where you want your collection to be displayed.
- Give your collection feed name.
- Follow the instructions to upload using the method that you selected.
Next steps Google has not yet rolled out Collections for international or wider-scale promotions.
Google has not yet confirmed its future plans regarding this feature. Local marketers can use this feature to increase their local reach.
The post Google Performance Max lets you create product collection first appeared on Search Engine Land.