hia Ramsaran: The future of CX relies on innovative generative AI, data insights and Cynthia Ramsaran.
CMOs’ and marketing leaders’ roles have changed dramatically in recent years. Marketers, who were once responsible for branding, creativity and data, must now put on their technology, analytics and data hats in order to demonstrate how they affect the bottom line.
Sponsored by
This episode of the MarTech Podcast features Jenn Atkins (CMO of Dun & Bradstreet) and Kim Davis (editorial director of MarTech), who discuss how marketing leaders are evolving and how technology changes – AI in particular – haven’t blurred their vision to keep the customer in the middle of everything.
Listen to the podcast for more information:
- Customer experience is based on a solid foundation of data.
- Marketing’s role in CX evolution.
- What you need to know about emerging technologies such as generative AI, like ChatGPT.
Guest
Jenn Atkins, Chief Marketing Officer, Dun & Bradstreet
Jenn is a lover of a good read, a laugh and a connection with people. She brings this philosophy to her marketing approach. She began her career as a designer and has carried that creative thinking and love of experimentation into all of her roles. She is currently the CMO of Dun & Bradstreet – a global leader in business analytics and decisioning data. She held various positions in Austin, TX, including Blackbaud and Convio. She spends her free time cheering and mentoring her daughter’s robot team or her son’s soccer team.
The Moderator
Kim Davis, Editorial Director, MarTech
Kim Davis, born in London and a New Yorker since over 20 years, began covering enterprise software 10 years ago. Kim Davis’ experience includes SaaS in the enterprise, data-driven digital urban planning and the application of SaaS and digital technology to marketing. Davis worked in tech journalism before. He was an Associate Editor for a New York Times hyperlocal news site called The Local: East Village. Davis has also been a music and academic journalist.
Sponsor
Dun & Bradstreet is a global leader in business analytics and decisioning data. It helps companies improve their performance. Dun & Bradstreet’s Data Cloud powers solutions and delivers insights to empower customers. It helps them accelerate revenue, reduce cost, mitigate risks, and transform their business. Dun & Bradstreet has been helping companies manage risk and uncover opportunities since 1841. Please visit www.dnb.com for more information about Dun & Bradstreet.
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