xNow, the Korean search engine Naver, is now supported by IndexNow
Naver, a 24-year-old South Korean Search Engine, now supports IndexNow Protocol. IndexNow is used by four search engines to index and discover content. Those four search engines include Bing, Yandex, Seznam, Naver.
Naver and IndexNow. Naver posted this announcement in Korean on their blog, saying that Naver Search now supports IndexNow to allow search engines to recognize the most recent website content. Naver explained how it works on its webmaster portal (again, in Korean) over here.
The disclaimer was the same as that posted by all other search engines: “It is important to note that IndexNow notifies search engine of website changes quickly but does not guarantee indexing.”
What is IndexNow ? IndexNow is a way for website owners and administrators to inform search engines instantly about any changes made on their site. IndexNow is an easy ping protocol that lets search engines know when a URL or its content has been updated, deleted, or added. This allows search engines to quickly reflect the change in their results. IndexNow was fully implemented in January 2022.
How it works. The protocol is very simple — all you need to do is create a key on your server, and then post a URL to the search engine to notify IndexNow-participating search engines of the change. These steps include:
- Use the key generator online to generate a key that is compatible with the protocol.
- The key should be stored in a text file with the name of the key and the value at the root.
- When your URLs have been added, updated or deleted, you can start submitting URLs. You can submit a single URL or multiple URLs in a single API call.
Submit one URL is easy as sending a simple HTTP request containing the URL changed and your key.https://www.bing.com/IndexNow?url=url-changed&key=your-key and the same would work by using https://yandex.com/indexnow?url=url-changed&key=your-key. Here is the Naver specific documentation.
Google. Google tested IndexNow, but it’s unclear if they will adopt IndexNow. If they do so, it should increase the adoption of this protocol.
Why we care. IndexNow should reduce the server load on sites and increase search engine efficiency by increasing the number of CMS platforms that use it.
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