our company in need of a platform to manage marketing tasks? //
In order to determine whether your business requires an enterprise work management platform, you will need to take the same steps as when adopting any new software, such as a thorough self-assessment, which includes evaluating your organization’s resources, needs, and staffing.
You can use the following questions to gauge whether your organization is ready for and in need of this type of tool.
Discover capabilities from vendors such as Adobe Workfront and Wrike in the full MarTech intelligence report on marketing work management platforms .
Do we need to modify our processes in order to fit the platform?
It may be worthwhile to change your workflow in some cases so that you can take advantage of the platform. However, this could create more problems than they solve. You want a solution which can be easily tailored to your employees’ work style. It will also make it easier for staff to use the tool, since they are already familiar with the process.
How do employees manage their own productivity levels?
Different people have different ways to organize work. Others may subscribe to the Getting Things Done (GTD) philosophy, while some use Pomodoro Method. You can choose the best solution for your company by understanding how employees work.
Does the C-level have buy-in?
The marketing work management tool can be the basis of an enterprise’s activities. Some objectives, such as cross-departmental collaboration, are easier to achieve if a particular tool is supported by executives and adopted throughout the company.
What systems should the marketing work management system integrate with?
Many companies are committed to tools such as an office suite, CRM, or creative editing platforms. What integrations are a must and what are nice to haves?
Are we able to provide the necessary technical resources?
Can you devote the resources necessary to create a connection if you find something which works for you, but does not have the integration that you need?
Can we also invest in the training of our staff and external stakeholders?
Training is essential for any employee who will use the platform. It is important that they know how to use the platform and what’s expected of them when a task is assigned or received. You will need to make sure that they are familiar with the tool if you plan to use it to communicate with external entities, such as clients or contractors.
Do we have a system for measuring, tracking and reporting results and KPIs?
You can compare before and after results to see if the tool is delivering the expected ROI. Are you experiencing less snags when producing deliverables, for example? Are clients asking fewer questions because they can get the information about a campaign themselves?
Are our expectations realistic?
It’s not enough to license a platform for marketing work management. It takes time to customize the tool to your needs, train employees and familiarize them with the platform and to start projects.
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A snapshot of marketing work management
What is it? Work management platforms for marketing help leaders and teams organize their daily work so that they can meet deadlines and budgets while managing resources, facilitating communication and collaboration. Some of the functions include task assignment, time tracking and budgeting, communication between teams, file sharing, etc.
The COVID-19 pandemic has changed the work environment dramatically. The COVID-19 pandemic has increased the need for marketing tools to help them navigate new workflows.
Since marketing projects, such as campaigns, websites, White Papers or Webinars, often involve working with external sources, marketers have been developing processes to allow them work with those outside of their own offices.
agile work flow practices are also becoming more popular among marketers, as they require them to create content, design interfaces and visual assets, as well.
What these tools do. These changes have increased the demand for marketing work management applications that optimize and document the projects undertaken by the digital marketers. These systems are often integrated with other platforms, such as digital assets management platforms, and creative suites. These systems are also a great way to improve transparency and accountability. They help marketers stay on track.
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