week’s AI-powered Marketing Technology Releases //

Here’s a survey on AI and marketers before we look at this week’s AI-powered martech solutions, platforms and features.

According to a recent survey, even though marketers are skeptical about the accuracy and output of AI, 72% still use AI tools every month. The survey was conducted by Basis Technologies in July 2023 with more than 200 respondents, including agencies, brands and publishing companies.

Additional findings

• 52% of content creators use AI technology, even though 70% say the AI-generated material isn’t up to par with human-made stuff.
• 49% of respondents use generative AI at least once per week, and 11% do so daily.
• AI is expected to make 80% of employees either moderately more or significantly efficient in their job within the next 5 years. This compares with only 34% of entry-level and mid-level workers and 52% of executives at C-Suite level.
• 55% of consumers think that AI-generated content will make a brand appear less authentic.
• In the past 12 months, 10% of respondents said their organizations have replaced human tasks by AI solutions.
• In the next three to five years, 48.5% of respondents believe AI will result in significant job losses within their industry.
• A staggering 99.5% of respondents believe that AI is a risk to brand safety and misinformation.

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Here’s the roundup for this week:

• Constructor’sAttribute Enhancement improves the quality of online product catalogs using machine vision and deep learning. It combines raw data from product catalogs with clickstream data collected across all touchpoints to correct and enrich product attributes. This helps buyers find items that interest them and improves personalization throughout the customer journey.
• Enji CO. has developed a new copywriting tool that allows small businesses to ensure all content written for marketing is in the brand voice and tone. The tool allows users to either copy-paste a sample of copy into the tool in order to create a tone and voice that suits their business or they can follow Enji’s proprietary prompts. The tool uses the brand voice to create the copy. Voice can be adjusted in terms of style and tone based on who you are writing for.
• KnowledgeLake uses its Intuitive AI in both the enterprise content platform and KnowledgeLake’s StreamLine Solutions. This suite of solutions includes a workflow engine that allows users to create workflows based on their specific needs, a portal for customer interaction where customers can complete tasks such as uploading documents and answering questions, and the Instant Pro-Form which lets organizations build forms quickly and customize them to look and feel they desire.
• Loop Media is a streaming TV media company that offers services to businesses. It has now added AI-Powered brand safety layer for all of its clients and partners. It can be used with any demand-side platforms (DSPs) and analyze speech to detect inappropriate content and identify keywords that are competitive in Loop TV advertisements.
• Power Digital s s Nova Intelligence uses information from the brand’s CRM, website and media activities. nova Forecasts forecasts revenue trends across multiple data points. nova Cohorts identify the fastest-growing audiences.

The post This week’s AI-powered Marketing Technology Releases appeared initially on MarTech.