sy Steps to Create Your Facebook Business Page + Tips to Make it More Engaging //

Your Facebook business page is an important online property for your company.

Why? It’s because you can connect with your customers, reply to their feedback, engage new buyers and tell Facebook’s 2.9 billion users when your shop is open Tuesdays.

It can be a little bit of a headache to manage and set up Facebook Business Pages.

With a little help, you can turn all these details into opportunities to make your business shine on the largest social media platform in the world.

We’ll help you create your Facebook Business account in no time with this step-by-step guide. Let’s then look at some ways to make your account more professional, engaging and attractive so that it can attract and convert more customers.

What is a Facebook Business Page?

A Facebook Business Page (FBP) is a public Facebook page that represents an organization, company or public figure, such as a politician or celebrity.

Like on personal pages, brands can upload pictures, videos and text for their fans to see, like, comment and share. Business Pages, however, are not like most personal pages, where users connect with their friends and families, but rather, they’re designed to promote an organisation to a wider audience.

Facebook Business Pages differ from each other in the content that they share. Posts can include promotional material about services and products. Posts can be informative or introduce people to the organization. Compare this with the informal tone and cute cat pictures of most personal pages.

You’ll need a Facebook Business Page and Account to run Facebook Store or place ads. So, let’s get started.

Create a Facebook Business Page in 7 Easy Steps

The setup process is broken down into eight easy steps.

Step 1: Create your Facebook Business Page

Click over to Facebook’s create a Page to get started. Choose the type of Business Page that you would like to create.

You’ll be asked to log in if you haven’t already. This is because you have to link your Business Account with a personal page.

Your personal information will not be displayed on your Business Page. If you want to separate your personal and professional life, you can set up a second account with your work email. Use that email to create your Business Account.

Step 2: Enter your basic information

You will see a blank page on your first screen. On the left, you can enter some information.

Name Your business name is the most obvious choice. Try adding a business type or location to distinguish if there is already a business with the same name. So “Larry’s”, becomes “Larry’s Restaurant”, or “Larry’s Chicago.”

Choose the category that best describes your business. Don’t worry about it. You can always change your mind later.

Description Here is your first opportunity to introduce yourself and your business. Don’t be afraid to use bold language.

Your new Facebook Business Account will be official after clicking “Create page”. It is still rather bland, but it’s there.

Step 3: Fill in the details

Facebook now asks you to provide some basic information regarding your business.

This section is pretty self-explanatory. All these fields are optional, so fill in only what you wish to be public.

Click “Next”.

Step 4: Add images

Next, you will add images to the page.

Facebook offers you a variety of options to make your Business Page stand out for busy scrollers. The cover image is the most prominent. Choose images to tell the world about what you do and match your brand.

There are many options when it comes to your profile image (the smaller picture that is located at the bottom left corner of your profile photo). Try a professional headshot if you are a solo show. Consider a picture of your store or product. Or an action shot showing you doing what it is you do.

Remember that your profile picture will be cropped in order to fit into the circular shape.

Make sure that the picture you choose fits perfectly in the middle of the circle.

Step 5: Friends, notifications, and WhatsApp

Facebook will then ask you to choose between three options. All three pages are optional. To skip them, you can click the “Skip button” at the bottom.

You are asked to add your WhatsApp Account. Do this only if you wish to receive messages from your customers.

Next, you will be asked if you would like friends to follow you and if notifications are desired. Select your options or skip.

Step 6: Add a button to the page

A CTA button, also known as a Call to Action button, is a shortcut that you can give your visitors to help them do what you want.

Click “Add an Action Button” to add a CTA on your page.

Facebook offers you several CTAs once you click on it.

You’ll either need to add a website, phone number or service.

Step 7: Add more contact details

This is an important but simple step. This is especially important if your business has regular operating hours and a physical address.

Click the “About tab” to add additional information that will help people find you both online and in-person.

Fill in any information you want people to see on your Facebook page.

Voila! Now you’ve successfully created your Facebook Business Page. Posts are a great way to share all the exciting things that happen at your business.

Let’s now add some features to make your Page look more professional and attractive.

How to Optimize Your Facebook Business Page

It’s a huge step to launch your Facebook Business Page (congrats!) It’s important that it looks great and converts visitors into customers. Here are some ways to take it up a notch.

Create and pin an welcome post

You can expect people to read your first few posts on your page before deciding if they want to follow you. Your most compelling and engaging post should be the first thing they see. Write a welcome message and pin it to the top of your Page.

Facebook will ask you if want to write a welcoming post. You can either click on the link or write a message asking “What is on your mind?”

Click “Manage” under the Featured section to pin your welcome post.

A popup will appear with your most recent posts. It will pin your welcome message.

Customize Your Page Tabs

Page tabs allow visitors to navigate through your Facebook Business Page. There are several tabs on your visible bar, and many more in the dropdown list.

Only keep those that are relevant for your business. This will make it easier for customers to find the information they need. Click “Manage Sections” to make your selections. You will get a popup window where you can unclick tabs and remove them from the page.

Turn on reviews

Reviews are essential for establishing trust with customers. Go to the following link to make sure that this feature is enabled for your new page.

• Click on the profile image in the upper-right corner to access your account.
• Select Settings and Privacy in the drop-down menu
• Next drop-down menu: Settings
• Privacy menu on the left side
• Pages and Tags from the Left Side Menu
• Make sure that “Allow other users to leave reviews and view your Page” has been toggled on.

You won’t find any reviews when your Page is brand new. Here are 22 different ways to get reviews. Here’s a guide on how to deal with negative reviews if you ever get any.

FAQs about Facebook Business Account

Answers to the most frequently asked questions about Facebook Business Accounts.

Facebook Business Accounts are free.

Yes. Like personal pages, creating a Facebook Business Account is free. Your free account allows you to post, share and comment. Facebook ads, boosted posts and other ad formats cost money.

What is the difference between a Facebook personal account and one for business?

There are some differences between a Facebook personal account and a Facebook business account. A business account, for example, has more tabs, which allow you to add features like a menu and a shop.

Is it necessary to have a Facebook Business Account attached to a Personal Account?

You can’t create a Facebook Business Account on its own. First, you need to create a personal Facebook account that is linked to your Business Page.

If you want to keep your Business Page separate, create a personal account with a different email, such as one from work.

Promote your Facebook business page

Facebook Business Pages are a great way to expand your online presence. A Page without promotion would be like a shopfront without signage. You could be found by accident but you’re unlikely to find yourself on purpose.

Facebook Ads and Social Media Marketing will help you transform your shiny new Facebook page into a powerful lead generation tool for your business. Facebook ads, compared to costs for digital marketing are within the reach of most businesses.

The post Create a Facebook Page for Your Business (Plus Tips to Make it More Engaging) first appeared on WordStream.