le Analytics launches new audience report
Google Analytics 4 now includes a new report called Audience.
This new feature allows marketers to find their most profitable and engaged audiences.
Reports include any audience with at least one user during the specified period.
Why do we care? Marketers will be able to better identify their target audience by identifying who engages most with their campaigns or websites. The data can be used to improve their marketing and increase ROI.
How to view it. Follow these steps to view your report.
- Sign into your Google Analytics account.
- Click on ‘Reports” in the menu on the left.
- Scroll down and select ‘User attributes’.
- Click on ‘Audiences.’
Ask an administrator or editor if you can’t see the report.
Metrics. The Audiences Report will include these metrics, which an administrator or editor can add or remove:
- Active Users
- Average session duration
- New Users
- The following are some of the most popular sessions
- Views per session
- Total Revenue
Dimensions. Currently, the new report includes only one dimension.
- Audiences
Google’s Audience Report Guide provides more information.
The article Google Analytics launches a new audience report first appeared on Search Engine Land.