osoft launches code-free conversions for all Smart Campaigns worldwide //
Microsoft Advertising Smart Campaigns now supports conversion goals without code.
Marketers can leverage conversion tracking by selecting the appropriate buttons instead of manually adding code to a site.
To enable this feature, check the Enable Microsoft Clarity option in the goal setting workflow.
Why do we care? Up until now, marketers had to manually enter code snippets to websites for campaigns, leaving room for human errors. The code-free conversions are a solution to this problem. A once time-consuming process can now be completed with a few clicks. The time saved by marketers can be spent on other things.
Deep dive. For more information, read Microsoft’s conversion goal.
The Microsoft launches code-free conversions for all Smart Campaigns in the world first appeared on Search Engineland.