best AI tools to expand global SEO

Expansion of your business abroad is a strategy with great potential.

To succeed, you must speak the language of your audience.

More than 70% consumers will choose a product that is in their language.

It is important to prepare your website for translation and localization.

You can create a seamless experience for your users by adapting your code so that it supports text expansion, different languages, and text orientations.

How to use AI-based translation engines and tools to make your site a welcoming place for international customers.

What is AI Translation Tool?

AI translation tools or engines are software applications that use artificial intelligence (AI), algorithms, and other technologies to automate the translation of texts or speeches from one language into another.

The tools that use this technology are machine translation (MT), natural language processing (NLP), and neural networks. They analyze the text, understand its meaning, and translate it into the target language. This is known as machine translation (MT).

AI translation tools have advanced significantly in the last few years, especially with the advances in neural machine translation.

NMT Models powered by deep-learning algorithms can process and translate texts using an encoder/decoder architecture which reads and generates target translation.

These approaches can produce more accurate and fluent translated than previous rule-based or statistical machine translating approaches.

Best AI translation tools for global expansion

AI has made significant advances in machine translation over the past few years. There are no best-in-class tools, engines, or providers.

The NMT system is not perfect.

Here are the top translation engines for internationalization, based on their quality and technology.

DeepL

DeepL is a German MT tool that stands out in the industry.

Leveraging the latest advancements in deep learning, DeepL’s engineers trained their models using data from the online dictionary/translation database Linguee resulting in cutting-edge machine translation software.

It provides a web-based tool and platform that can be integrated into multiple ecosystems, and it also offers APIs to allow for better customization.

You can “force” a specific terminology to be used for certain language pairs in the web interface or standalone app.

Users can choose to use their preferred terminology (corporate), addressing one of machine translation’s challenges: consistency.

The Pro version has a more extensive terminology feature without any limitations. This allows users to further fine-tune their translations.

The program also offers additional options, including the ability to adjust the formality or tone of voice of the text. This is especially useful for Latin languages like Italian.

DeepL, unlike other MT providers does not allow you to customize your translation model by using pre-translated proprietary data.

Subscribers to Pro can use a computer-assisted translator (CAT) integration tool that ensures end-to-end data encryption, prioritizing privacy and data security.

Google Cloud Translation

Google Translate is a machine translation tool that has been widely used by individuals and companies. It offers instant translations between different languages.

Cloud Translation is a tool that provides businesses with support in their translation requirements.

Google Translate’s language library supports over 100 languages. This makes it extremely versatile and useful in many contexts.

Google Cloud Translation is similar to those offered for free. However, it offers APIs that allow businesses to easily integrate the service into their internal workflows.

Cloud Translation Basic or Advanced are available. Advanced offers more business-friendly functions, including batch requests and glossaries. These are especially useful for SEO Localization projects.

Google Cloud Translation charges a monthly fee for the first 500,000 character per month.

You can try Translation for free to see what it does in real-world scenarios.

AWS Amazon Translate

Amazon Translate is an extremely powerful tool designed specifically for organizations that require language translations for multilingual websites, apps, user-generated material, or real-time communications.

The tool:

• Localize content for users around the world.
• Facilitates cross-lingual communication.
• Deep learning algorithms provide accurate and natural sounding translations.

For the first 12 months after the request for translation, the service provides a free tier that allows translations of up to two million characters per calendar month.

Amazon Translate is available through AWS Management Console or AWS SDK. It offers a number of features including:

• Neural machine translation.
• Customization of machine-learning translated output.
• Real-time translation capabilities.
• Support for more than 5,550 languages combinations

Amazon Translate can be easily integrated into applications by developers using just a single API request. This is possible through either batch translation or integration in real-time.

It is possible to translate content automatically without manually identifying the language source.

Amazon Translate, with its cloud-based architecture and deep learning API can handle large amounts of text. It provides developers a robust solution to their translation needs.

Microsoft Translator for Business

Microsoft Translator offers a variety of features for translating text and documents in multiple languages.

This is an extension of Bing’s Translator, which caters to consumers. This tool offers more than just basic translation capabilities. It also allows users to customize their translations by using the Custom Translator function.

It allows enterprises, app developers and language service providers, to build neural translation systems that are tailored to their business and industry terminologies.

The customization of the content ensures that it is accurate and aligned with their brand, industry terminology and communication requirements for consistent multilingual content.

Microsoft Translator includes the following features:

• Translation of documents and texts
• Multiple languages support in tools, applications and websites
• Translation via REST API Calls
• Use of advanced neural machine translating techniques
• Integration with Customer Support workflows is seamless.
• Real-time speech translation for communication needs.

Microsoft’s Translator Business is free up to 2,000,000 characters per month of any combination standard translation or custom training. Then, it is a pay as you go model.

How to integrate AI Translation Tools into your Workflow

The APIs make it easy to integrate AI translation engines into existing workflows.

It’s better to use a Translation Memory System (TMS), which is a software that facilitates the translation process, improves translation efficiency and allows for rapid expansion.

A TMS works by creating and maintaining a database called translation memory.

This translation memory contains segments of previously translated text such as sentences or phrases. It also includes their translations.

Machine translation is now a standard feature of most translation management systems.

Machine translation is a powerful tool when integrated into a TMS.

• Translation of the initial text.
• Translation drafts can be generated.
• Translators can be assisted in their work by using a translator’s assistant.

The TMS compares a translation with the source text when a translator starts a new project.

The TMS will suggest the translation if a match has been found. This allows for reuse of content and ensures consistency.

It also improves accuracy and SEO.

A TMS is the best way to get the most from an AI translation engine. Here are the four most complete and versatile TMSs:

Smartling

Smartling is a translation management platform which integrates multiple machine translation engines. This allows businesses to select the best one for their business based on industry and style.

The software also includes a number of tools and features, such as:

• AI-driven workflow and content management.
• Visual context is essential for accurate translations.
• Checking for quality is a good idea.
• Flexible workflows.
• Real-time reporting.

Smartling offers both a platform and a team of in-house translators.

Both cases allow translators to access the style guide and glossary of the brand, ensuring consistency.

The use of integration options such as proxy, API or integrations allows for automated content ingestion. AI-created dynamic work flows and an optimized translation procedure further streamline operations.

Smartling Translate is a GPT enabled service that allows users to select the best MT engines for their content and generate translations on brand.

Phrase

Phrase (previously Memsource) offers a comprehensive machine translation solution. It connects to more than 30 generic and customized machine translation engines.

NextMT can be:

• Translate better by adapting and using your translation memory.
• Fill in any missing content automatically when a partial match has been identified. This improves the overall accuracy of translation.
• Consider morphological inflection instead of the “search and Replace” function that many engines use to reduce the need for editing.

Users can access machine translation services, including NextMT, and other engines for a fixed fee per month. This is a cost-effective and efficient solution for post-editing.

Weglot

Weglot differs from the classical translation memory systems.

This is a single-stop solution for translating/localizing an entire website into another language while also taking SEO into consideration.

Easy to install, it connects with Microsoft, DeepL and Google for automatic translation of a website within minutes.

It allows for human editing of the machine translations, allowing the website to be customized to its fullest.

The dashboard allows companies to add glossaries and translate content for consistency.

The automatic implementation of tags is one of Weglot’s most attractive features. It helps to eliminate content duplication, SEO issues and the automatic sync of new content updates.

Weglot also acts as a mediator in the implementation of SEO for multilingual websites by creating automatically language subdirectories and subdomains.

Weglot supports more than 100 languages including customized languages like British English and Brazilian Portuguese.

Lokalise

Lokalise is a tool that helps translate and localize content for companies. It does this by examining the appearance of different elements in a new language.

Lokalise integrates seamlessly with design tools like Figma and Adobe Illustrator to enable smooth collaboration and efficient workflows.

Lokalise is compatible with the most popular AI translation engines (Google Translate DeepL, Microsoft Translator and Microsoft Translator). Users can choose which parts of a project they would like to be translated by machine.

Lokalise recently launched Lokalise AI, which is still in beta. It promises to be your “personal AI-based Assistant.”

It is interesting to note that Lokalise AI takes SEO into account, and allows users to choose “Optimize For SEO” when they request a translation.

What are the limits of AI tools for SEO and TMS?

It’s important to understand the limitations of AI translation tools and TMS in SEO.

AI translation tools are limited in their ability to select appropriate keywords and understand search intent. This requires further adjustments to optimize SEO value. They may have difficulty with context and reduce the SEO potential of pages.

TMS can have difficulty with cultural and linguistic nuances, which could lead to inaccurate translations.

Machine-translators can be helpful, but they need SEO expertise in order to maintain SEO value and include relevant keywords.

When identical or similar translations, whether within one piece of content or across several pieces of content, are used repeatedly in a single piece or multiple pieces thereof, relying on TMS alone can lead to duplication or cannibalization.

TMS excels in translation workflows, but must address internal linking directly. Internal linking can be indirectly affected by translated content.

To maintain a correct linking structure, SEO experts need to manually adjust and verify translated content.

TMS simplifies translation but SEO professionals will be needed to optimize internal linking and SEO relevance.

One consideration cannot be overlooked, despite all the other technical and practical ones. A project management plan is necessary to avoid potential pitfalls.

The best AI translation tools and TMS for global expansion

The secret to global expansion is creating personalized, localized experiences.

AI translation tools, as well as TMS can be used to produce accurate translations that will allow you to communicate effectively with a global audience.

Human expertise is essential for cultural relevance, SEO and resonance.

Businesses can accelerate their global plans by balancing AI with human elements. They will be able to navigate the international market successfully and drive global growth.

The article Best AI Tools for Global SEO Expansion first appeared on Search Engine Land.