e can help you maximize your marketing ROI and make it more successful.
Marketing used to be more art than science. It took a lot to understand if your creative asset, display advertisement or TV spot drove customers to your business. There was very little data available to show you what was and wasn’t working. This has changed. It is now science as well as art.
Your organization can raise awareness about your products and services by using analytics to target specific marketing groups. Your marketing campaigns will be more effective and direct if you understand your consumers’ buying preferences, pain points, and shopping habits.
Marketing performance is a constant concern. This is what marketing departments monitor to see if their marketing activities are achieving their goals. Here science is again in play.
Wrike’s Olivia Gartz (senior sales engineer) and Shannon Riley (industry principal – Marketing), will be sharing their knowledge in their informative Next session. These two experts will show you how Marketing Insights can help you increase your marketing ROI, track success in real time, and make crucial decisions to assign revenue to the best-performing campaigns.
You’ll be able:
- How measuring your marketing performance can help you improve your execution strategy
- To drive your campaign budgets, you need to know which metrics are most important
- Maximize your budget and allocate dollars to the most successful campaigns
Learn how to define marketing performance measurement, and what critical metrics you should include in your campaign performance data.
You can watch the session and learn how to sort through data to find which factors directly impact your bottom line.
The post Maximize your marketing ROI to achieve success was first published on Search Engine Land.