ch Engine Land Awards judges reveal the criteria for award-winning applications //
Since 2015, the Search Engine Land Awards has recognized outstanding marketers every year — showcasing their work, giving them well-deserved exposure through coverage and interviews and awarding them , the highest honor for search.
The road from the moment you decide to apply for the award until you receive it can be long. The 2023 submissions process is streamlined – it has never been easier or faster to apply – but there’s still a story to tell.
You can tell your story however you want, but you might also consider some advice from the 2023 judges.
Read on for some fresh insights from our judges… and submit your entry by the deadline of September 1.
” Read and reflect the instructions in your response.
You’d be amazed at how many entries do not answer the question clearly and concisely right away and then provide supporting arguments.”
Explain the strategy behind your tactics. What were the objectives of the client and how was your work related to them? Incorporating uncommon tactics, which other search marketers may not have thought of, will also make your entry standout.
Show us how you think outside the box to achieve your goals! Show us your innovative ideas to reach your goals!
Melissa Mackey Director of Paid Search Compound Growth Marketing
Don’t say “best practices” for how something is managed, be specific. What matters is your creativity, your problem-solving skills, and the details about how you achieved results.
Brad Geddes, co-founder of Adalysis
It is important to distinguish yourself. To me, a lot of it is about showing your thinking. Get into the diagnosis, and then explain your strategy in detail.
Everyone can discuss keyword clustering. What makes you unique is how you identified the issue and used this tactic to solve it. Context is everything.”
– Mordy Oberstein Head of SEO Branding at Wix.com
“The best advice I can offer on how to write a winning entry would be to remember that judges are human and will respond better to entries that are easy to read. Think of bullet lists, screenshots and answering specific questions in the case study. Uploading a deck which ignores our specific questions because it is your template case study can sink an otherwise winning submission.
Bonus tip: Please provide the requested data. You won’t be able to share the data, and we’ll throw away your entry fee if you do not attach your entry with real performance results.
We love to celebrate amazing and innovative brands. Hopefully, this will help you avoid mistakes when crafting your entry. “Own your star power!”
Ask yourself, “Does my submission show that I was able to achieve a certain goal or issue?”
“Yes, data is impressive but judges want to know which changes and innovations have been implemented to drive performance.
Be sure to read any guidelines that you receive! You will be penalized if you do not include something that is requested in the guidelines.
– Brett Bodofsky, Sr. Paid Search Specialist at Tinuiti
You’re done! You have just a few days left to submit your entries for the Search Engine Land Awards 2023… before September 1 to be eligible to win the highest award in search.
The original post Straight to the source: Search Engine Land Awards Judges reveal what makes an award-worthy application first appeared on Search Engine Land.