launches new AI-based tool to create music from text prompts.

Meta has launched a new AI-based tool that allows marketers to create their own music by using text prompts.

AudioCraft is a new system that uses three models: AudioGen, EnCodec, and MusicGen. These models produce realistic, high-quality sound effects and music, as well as compression and generation.

The company said that all music used in MusicGen training is owned by Meta, and licensed specifically for this purpose.

Why do we care. Background music can bring an advertisement to life and increase engagement. It is a crucial aspect of any campaign. Marketers who use AI for music creation will have instant access to unlimited samples, saving them time. It also means that they will not need to pay musicians and hire them, which saves money.

A cause for concern. Although the idea of saving money and time will appeal to advertisers, it is important to take into consideration some factors before relying solely on AI to create music and sounds. Artists have accused tech giants in the past of violating copyright when they trained their AI. Google has been sued only last month over alleged content theft for AI training. Copyright issues could have serious financial implications for advertisers.

Also, it’s worth noting that, if brands suddenly started relying on AI to create music and sounds, the music might not sound as original. This would make it difficult for campaigns to standout. This can have a negative impact on engagement and conversions.

What has Meta said about? Meta released a statement to announce its new technology on its blog. It said:

• While we’ve seen lots of excitement surrounding generative AI in images, videos, and texts, audio seems to have lagged behind. Some work is available, but it is very complicated and not open to the public, so they are unable to play with it.
• To produce high-fidelity audio, you need to model complex signals and patterns on different scales. Music is the most difficult type of audio because it is composed of both local and long-range patterns. From a set of notes to an entire musical structure, with multiple instruments.
• The open-source foundation will encourage innovation and enhance the way audio and music is produced and listened to in the future. MusicGen could become a brand new instrument, just as synthesizers did when they were first introduced.

Deep dive. For more information on AudioCraft, read the full statement from Meta.

The article Meta launches a new AI tool to create music from text prompts first appeared on Search Engine land.