Quick & Easy guide to organic traffic (+5 tips to drive more quickly)

Online advertising is the best at driving traffic, leads and revenue. It’s not without reason. Pay-per click is the most effective way to attract qualified prospects for your small business. Set your bid strategy, choose the right keyword and write your ad. People actively searching for your service or product will see your business near or at the top of search results.

This is all very well. What about scale? There are plenty of businesses that scale very effectively using paid media. It’s like a tap. It’s like a faucet. continue injecting capital) to keep getting results. You need a good ad campaign, but you also need a strong product/market fit, high margins and a high CAC. Otherwise, your bottom line will suffer.

What is the solution to this problem? Organic traffic. Investing organic traffic is similar to investing in retirement accounts. If you work hard now, it will pay off in the future. While SEO (search-engine optimization) may not be as easy as “set it up and forget it,” I believe it’s the best way to grow a small company this year and beyond.

This post will walk you through five simple steps to driving organic traffic to a website. You’ll know what kind of investment is needed to ensure long-term growth.

Let’s rock out!

What is organic traffic?

Organic traffic is any non-paid sessions that occur on your website. When we discuss organic traffic, it’s usually divided into two categories: organic search and organic social. Social media sites (Facebook and Instagram) are the main source of organic social traffic. Organic search traffic is derived from search engines, primarily Google and Bing.

In this article, we will be focusing on the organic search traffic generated by SEO. Businesses that are able achieve high rankings organically in search results can drive clicks with high intent for a long time without having to continually spend money on advertising.

Organic traffic has many benefits

Let’s take a closer look at organic traffic before we discuss some of the top strategies to drive it.

Benefit #1: Free, evergreen clicks

What exactly is organic traffic?

Imagine you are a brand selling crochet kits. You’d like to get as much traffic to your product page that converts well, but your budget doesn’t allow you to outbid your competition on crochet kit keywords.

You notice in your research that “best crochet kits” has a good search volume and is more informative than commercial.

You think that it would be a great blog post. You write a post using SEO Best Practices and include links to your most popular crochet kits.

Bloggers will link to your “best of list” if they find it useful. You’ll soon see your listing rise to the top of search results.

SEO is a magic trick. creates a quality piece of content which is useful for users. You now have an effective free advertisement for your product at the top search results. Your brand will be seen by the 480 people who search for this keyword every month. Many will click. About 2-5% will probably make a purchase. The cost to create a blog is a low one-time fee.

Benefit #2: Authority and trust

You will often find organic and paid listings depending on your search query. You might ask yourself why a user would choose an organic listing instead of a paid listing.

Authority and trust. Many people do not know the difference between an organic and a paid listing. But many do. Those who do know that anyone can pay to be seen. It is much more difficult to get a listing to rise in ranking on the basis of quality and merit. This makes it more trustworthy .

Traffic quality is a third benefit.

Already, we have talked about the intent. If a user is searching for your product or service, then they have actively searched for those keywords. Showing up organically in a search engine, whether it’s for an informational query (like “how do you tie your shoes”) or commercial queries (like a “buy shoes near me”) means that your customer will find you at the exact moment they are looking for your product.

It’s easy for you to compare that with display advertising or social network advertising. audience-targeting is used to identify users who are most similar to your ideal customer. Even if you do find them, it doesn’t mean they will be in the mood for the product you are promoting. They’re often passively browsing and your ad will be more of an interruption.

Organic traffic is free of this risk. This is why organic search traffic is consistently better than other channels.

How to increase organic traffic on your website

Okay. Let’s move on.

1. Local listings: Update and optimize

Local listings can be a great way for local businesses to get immediate organic results. Local customers can find your business on a variety of directories, including Google Business Profile, Apple Maps Bing and Yelp. But Google Business Profile has the highest visibility and is most important.

By creating (and optimizing for) a Google Profile, you can ensure that your plumbing company will appear when a customer searches for “plumbers near me”.

64% consumers have used Google Business Profiles in order to find the contact information for a local company. The following strategies can help you set up your listing and optimize it.

Want to quickly and easily check and correct listings? Try out our Listings Grader today!

2. Create quality, keyword-targeted content

Google considers a plethora of factors when determining the ranking of content. The most important thing that you can do to ensure your website is ranked higher than the competition is to create high-quality content.

If you’re writing a blog post, make sure it is <a href="https://www.wordstream.com/blog/ws/2023/05/12/how-long-should-a-blog-post-be#:~:text=Basically%2C%20the%20internet%20says%20a,posts%20average%202%2C700%2D3%2C000%20words. If you're writing a blog post, make sure it is a href="https://www.wordstream.com/blog/ws/2023/05/12/how-long-should-ablogpost.html#::text=Basically%2C%20the%20internet%20says%20a,posts%20average%202%2C700%2D3%2C000%20words. ).


In a tool such as Ahrefs, you can look for content that has a low number of words.

Use plenty of visually appealing images. You should only hire writers who are experts in the field. Above all, ensure that you’re targeting a keyword with high volume and that this keyword appears throughout your web page or post.

3. On-page SEO is a best practice.

Off-page SEO is concerned with the factors you can influence directly as a website owner or business when optimizing your site for search engines. Off-page SEO is a complex process because you can’t control whether other websites will link to your. You will have a huge advantage if you use best practices for on-page search engine optimization and create high quality content.

Here are some on-page SEO best practice tips:


By including keywords in these page elements, Google will know that your page is relevant to a particular search query.

You can also download a complete on page SEO checklist here.

Want to increase website traffic? Download the guide >> 25 ways to increase traffic to your website

4. Page speed optimization

Google introduced Core Web Vitals in 2020, which made page speed an ranking factor. Google will rank your website lower if your website is slow to load. Not only will your users leave your site at a greater rate, but Google will also penalize your site.

Understanding whether you have a site speed issue is the first step to optimizing your site. Unfortunately, most websites have speed problems. Use tools such as GT Metrix or PageSpeed insights for a quick diagnosis of how well your site loads.

Images are the most common improvement area you will see in these reports. Images in old formats or uncompressed images (JPG, PNG etc.) will slow down your site. Your site will be slowed down if you use uncompressed images or images in old formats (JPG, PNG, etc.).

You can compress images on your website using bulk compression tools available in many CMS platforms. You can still use tinypng.com if they don’t. The gold standard for SEO today is WebP.

By converting and re-uploading your images to WebP you ensure that they are the smallest file size possible. This change can transform your site’s speed score from mediocre into solid and increase organic traffic.

5. Guest Posting

It’s important to understand Off-Page SEO and that Backlinks is not always under your control. To get a link you need to offer something of value to the other site. Businesses will naturally link to your website if it has good content. It’s not always easy to get businesses to link back.

A guest post is the natural solution.

You can link to your site multiple times when you guest post for a brand. This is especially true if the brand has authority in the area you are writing about. Because the brand that you are working with will benefit from a high-quality piece of content they’ll gladly share it.

A scale-up investment is an investment made in organic traffic

Everyone wants to make a one-time investment that will pay off for all eternity. It doesn’t exist in marketing or business. SEO is no exception. To see results you must constantly update your content and create new, high-quality content. You should also make sure that there are no technical issues on your website.

When done right, no other channel can produce a long-lasting output for comparatively little upfront investment. Organic traffic is extremely valuable.

Here are five ways to increase organic traffic on your website.


  1. Optimize local listings

  2. Create quality, keyword-targeted content

  3. Use on-page SEO best practice

  4. Optimize Page Speed

  5. Guest posting

The article Quick and Easy Guide to Organic traffic (+5 Tips for Driving More Fast) first appeared on WordStream.

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