ey Facebook Advertising Trends & Tips for 2023 //
Facebook offers advertisers a lot, including a large audience and data-driven segments as well as tactical ad formats. The average Facebook user clicks on 12 advertisements per month, and 78% U.S. customers have made purchases via Facebook discoveries.
Social media is moving at an alarming pace. Social media is constantly evolving. New features are released frequently, new audience trends emerge (and then inevitably disappear), and new marketing strategies explode into popularity.
What trends are you looking for as a Facebook advertiser in 2023? How can you keep ahead of the curve?
While may not have the perfect answer, does have years of experience in running campaigns and paid social expertise. We’re going to share this:
- We believe there are four trends advertisers can expect to see on Facebook in 2023.
- Here are seven tips to help you surpass your competition and increase your success.
Four key trends for Facebook to keep an eye on in the coming year
Before we go into the tips for creating Facebook advertisements in 2023 we want to take a look at key trends we believe will influence the overall Facebook advertising and marketing landscape.
1. Video advertising will continue to be extremely popular
Video advertising on social media has become incredibly popular and is now being used by many different businesses.
It’s not surprising, considering that Facebook videos allow marketers to tell deep brand stories and showcase products with eye-catching assets.
Facebook has also invested heavily in its video offerings. Facebook Reels are available in 150 countries now, and Facebook is now second to YouTube video-giant YouTube when you consider live content consumption (Source Hootsuite).
The video landscape on Facebook will change as more brands have access to high-quality creative tools and can post video ads.
To learn more about how to set up Facebook video ads and make the most out of this powerful ad format, please refer to our guide.
2. Video of short form will be the king
Vine introduced short-form content, which quickly gained popularity with TikTok and now dominates many social media platforms, including Facebook. Short-form videos are now the default content type on many social media feeds and will continue to grow in 2023.
TikTok actually has a higher short-form video consumption rate than Facebook (Source: Hootsuite). Although it may seem strange, this is a testament to the rapid adoption of short-form content across social media platforms.
3. Creative content is “TikTokified”
TikTok is a social-media phenomenon. It quickly gained a huge audience (which is still growing) and is leading the charge in producing new social trends and content ideas.
TikTok is a hugely popular platform for direct-to-camera videos by influencers. This type of content is now available on every social media platform. You can’t afford to fall behind your competitors if you embrace TikTok.
This is true for hashtag challenges, user trends and viral audio tracks. Many global trends originate on TikTok. However, they are quickly spreading to other platforms such as Facebook and Instagram. Facebook marketers need to be aware of this trend to remain relevant. You can learn more about TikTok trends and content by visiting our posts How To Get More Likes on TikTok, and How To Get on TikTok FYP.
4. Shoppable ads can be used at large
Facebook has been continuously improving its social shopping offerings over the years, and the lines between social media and online shopping are blurring.
Facebook Shops were launched in 2020. This allowed businesses to sell and showcase their products through the Instagram and Facebook apps.
The platform has been developing new social selling tools ever since. Facebook launched Advantage+ Shopping ads recently that allow brands to test creative variants and drive conversions via fully automated campaigns.
In 2023, ecommerce and direct to consumer retail businesses will need to have a well-organized and optimized Facebook presence. Our guide on social shopping as well as our tips for selling more products on Facebook will be key to ecommerce and direct-to-consumer retail businesses in 2023.
Facebook ads: How to beat your competitors in 2023
Now it’s time to see how you can compete in Facebook ads next Year and outperform your competitors.
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Establish a clear creative direction
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Get Advantage+ Campaigns
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Use cost per outcome bidding to scale budget
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The algorithm is designed to be used with wide targeting
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Take your time with your Facebook ads
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Use multiple placements & formats
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Take advantage of Facebook’s new reporting tools
1. Establish a clear creative direction
Are you wondering which creative style will get the best results on Facebook for your brand? Facebook’s classic user-generated content-style ads are great for lead-generation campaigns or solution-based ecommerce products. This content is less polished and has fewer branding elements.
This approach is being adopted by many advertisers. To stand out in a crowd feed, you might try trending sounds or engaging visuals. If you work in fashion, clothing, or any other industry, it is worth creating polished videos that feature premium imagery, fast motion, strong branding, and high-quality imagery. Your clothing products should be displayed upfront to the public.
These are the best tools to create Facebook ads like a pro.
It is important to choose one approach and stick to it. There’s no time for you to be a troll! Get inspiration and ideas from our Facebook ads.
2. Take Advantage+ campaign
Advantage+ campaigns can be automated by Facebook to optimize campaign settings for maximum returns. These campaigns are streamlined conversion campaigns that save time and reduce manual inputs by advertisers. Advantage+ can also run campaigns for app installs and catalog ads, optimizing your creative assets.
Advantage+ campaigns have proven to be a great way to increase brand awareness, especially for those who are new to the market. These campaigns are safe because Facebook will continue to improve the Advantage+ product.
Get a free guide >> The 7 Facebook Advertising Principles Every Business Must Know
3. Scale budget by using cost per result bidding
Scaling up Facebook campaigns effectively is key to increasing conversions and improving efficiency.
Cost per outcome goal bidding (formerly cost caps) is a reliable, efficient and consistent method of budget scaling that can deliver consistent results to Facebook advertisers in 2023. Begin by testing several bids using CBO (Campaign Budget Optimization), with a minimum spend for each ad set. Facebook automatically tests different bids at different ranges so you can quickly scale up your successful tactics.
These insights can also be used to create larger ABO campaigns (Ad Budget Optimization), with higher spend on the highest bids.
If you don’t have enough money to test multiple bids, set up one ad with a cost-cap bidding slightly higher than your current Facebook CPA.
4. Broad targeting is a key feature of the algorithm.
While you should stick to broad audience targeting, it is important to scale up your campaigns in order to allow the algorithm collect data and optimize. To increase audience size, stack interest categories that have been successful in the past.
If you have a limited budget, it is important to direct the account during the initial stages of your campaign.
Use interest targeting to create relevant audiences segments first. Once you have enough data, expand your audience to include people with different interests.
Don’t worry about creating the perfect ad that appeals to a particular target audience if you want to increase your campaign scale. To gain valuable insights, test everything with larger audiences and discover a creative appeal that resonates well with the majority of users.
5. Take your time with your Facebook ads
You reset the algorithmic learn period every time you make any changes to your Facebook ads. To optimize your campaign’s effectiveness, you should avoid changing or tweaking your ad set, especially in the beginning stages. This is a good practice that has been in place for a long time. It will become even more important in 2023.
To ensure optimal performance, monitor ad set delivery and adhere to 20% scaling every few days. To scale your ad set faster, you can duplicate it to test different strategies.
6. Use multiple placements & formats
Facebook offers advertisers many high-performing formats and placements. Make sure you are taking advantage of these opportunities by balancing image, video and carousel advertisements.
TikTok-style reel video can be a great option for ecommerce.
Creativeness will be the key to distinguishing yourself from your competition in 2023. So focus on unique and engaging executions. Use popular content styles such as Instagram Reels and TikTok (e.g. Presenters should speak to the public and use hashtag challenges and trending sounds to help them stay on top of their game.
7. Get the most out of Facebook’s new reporting features
iOS and other privacy updates have disrupted the Facebook targeting and reporting ecosystem. However, Facebook is working to improve and solve these problems .
The reintroduction and analysis of the 28-day clickattribution window will be useful for gaining more detailed insights and viewing demographic audience breakdowns within the ad account. The Facebook Conversions API will help you to close any gaps in your pixel data that result from the removal of third-party cookie.
Facebook will continue to develop tools that allow brands to close the gap in attribution. Make sure you explore these new features for your reports. Effective optimizations will be easier if you have access to more campaign data.
Notable is also the fact that Facebook has changed its terms for self-serve ad manager accounts. This suggests that Facebook is reducing its accountability as well as tightening its restrictions. Keep an eye out for these updates to stay on top of this.
These Facebook advertising tips & trends will help you succeed in 2023
Social media advertising has the potential to deliver remarkable results for marketers. If you want to drive business growth, now is the best time to advertise on Facebook.
Advertisers will continue to use the same best practices, but it is important to look into new Facebook features and tools in 2023 to help boost performance and beat your competition.
Let’s recap:
These are the top Facebook trends for 2023:
- Video advertising will continue to be extremely popular
- Video of short form will be the king
- The “TikTokification” of creative content
- Shoppable ads can be used at large
Here are our top tips for outperforming your Facebook competitors in 2023.
- Establish a clear creative direction
- Take Advantage+ campaign
- Bidding at scale: Use cost per result
- Broad targeting is a key feature of the algorithm.
- Take your time with your Facebook ads
- Use multiple placements & formats
- Get the most out of Facebook’s new reporting features
The post 11 Facebook Advertising Trends and Tips for 2023 was first published on WordStream.