best marketers around the world

Want to work with some of the best marketers on the planet? Imagine what you could achieve with their expertise.

It’s good news. You don’t need to imagine. You can work with the best marketers on earth.

I’m talking to creators.

The most passionate, proficient and productive marketers are Creators. They are strategic thinkers and execute with unmatched speed. They know how to keep your audience’s attention, which is the most important secret in marketing.

Influencers are different, as they try to create a brand that reflects their personality and lifestyle. The creators produce creative content to entertain, educate and inspire a wider audience.

Creators are creators. They’re the best at it in the world.

Here are some examples.

The best marketers in the world

MrBeast has over 171,000,000 subscribers. Comparing this to the 113.06 millions people who watched the Super Bowl according to Nielsen, MrBeast is the biggest YouTuber in the world.

Mark Rober is a YouTuber who specializes in science and has 24 million subscribers. He launched a subscription service for his audience.

With 2.56 million subscribers and the most popular freestyle artist in the world, Harry Mack is known by his fans wherever he goes.

These creators have mastered the art and science behind building a loyal following and garnering massive attention.

Brands should partner with the best creators and even hire them.

What you wish you knew about skills

It’s easy to think that creators are limited in their skills, but they actually have mastered many important marketing techniques.

For example, creating a popular YouTube video requires:

• Develop a strong concept and idea.
• Write an irresistible headline.
• Create a thumbnail that stops the scrolling.
• Outlining a compelling and clear script.
• Being a strong presence on camera.
• Video editing that is flawless will keep viewers interested.
• Email and social media marketing are promoted.
• Comments on community engagement

Most marketers lack experience with these skills. The creators are experts in all of these areas, and they produce high-quality content every day.

The majority of marketing jobs have specific requirements. However, the ideal candidate would be someone who has a wide range of skills and can provide assistance where needed. Most marketers can’t do what creators do.

It is also crucial to have the context and experience of every step, from the concept all the way through to publishing. Many marketing teams work in silos, never gaining a perspective of what it takes to produce a finished piece of content.

You need speed

Marketing is all about being able to execute and think quickly. The content or creative is only important when it reaches the consumer. Creators are the fastest to go from an idea to feedback.

The creators are forced to move quickly. Many creators are publishing daily and some publish more than once a day.

Speed is not a competitive edge in marketing, but a necessity.

The creators do not have time to overthink, self-edit or have endless meetings to decide what font to use. Every second counts and time is money.

The marketing team can only publish one engaging, in-depth piece of content. There’s a lot we can learn by studying or working with creators.

Scaling your marketing by working with creators

There are several ways you can work with a creator. The easiest way to work with a video creator is by sponsoring their video. This happens all the time, with different degrees of integration. You pay the content creator and they will find a link between their work and your brand, service, or product.

There are also other ways you can work with creators that you might not have thought of. A creator’s advice, training, or consultation is guaranteed to increase your ROI. Learn from the behind-the scenes process of their content creation, get a new perspective on your production and receive specific strategies and tactics that your team can implement immediately.

Many creators are willing to share their expertise with brands, but they don’t often advertise this publicly. Contact some creators that you admire, even if their work is in a niche on the shoulder.

If your brand is ready for a big leap, you might want to hire a creator, or acquire their brand. It’s a win for both parties that more and more creators get acquired. Brands get a powerful content creator with a large and loyal audience. The creators receive the resources and support they need to grow at a sustainable pace.

You might be lucky enough to find a rising creator and hire or acquire them at an early stage. No matter what you do, whether you’re sponsoring, consulting or hiring creators, they will bring you the audience and long-term value you need for your brand.

You can reach the audience you desire

Each creator has a unique audience size, but they all share one thing: loyalty towards the creator.

The best thing about working with content creators is that they know their audience will be engaged and excited to consume all the content they produce.

The creator has invested a lot of energy in understanding their audience, and has taken the time to maximize their attention and retention.

Working with creators is much more valuable than working with other channels or partners. The creator will be able to integrate your brand more seamlessly, and deliver the message in a way which resonates with his audience.

What is the result? Increased engagement and perception of your brand.

You’ll love the longevity

The investment of working with creators will pay off in the long run. Content they produce will be consumed for years to come, increasing brand awareness and engagement.

You can also continue to get value out of this type of content for a long time.

These assets can also be teased, promoted for some time before publication, and then promoted again after their publication.

Working with creators over a long period of time is a great way to establish valuable relationships and build brand recognition.

Marketing with creators: a new level of marketing

Brands that want to improve their marketing strategy should start by looking to the creators. We should at least be learning from creators. They think strategically, act quickly and are masters at building and maintaining loyal audiences. Pay attention to the popular creators.

Partnering with creators can be a great way to leverage their talent and gain access to their audience. The long-term benefits you can achieve are immeasurable.

If you want to be a force that is unstoppable, you need to hire or acquire creators. The creators have redefined marketing and the way it is done. Start with creators if you want to be able to work with some of the best marketers on the planet.

The article Best marketers in the World first appeared on MarTech.