le Ads unveils new features in advance of the holiday season

Google Ads has introduced several new features in advance of the holiday shopping season.

Platform has made changes to better understand insights, increase access to the top search slot, reduce the time required to onboard local inventory ads and allow marketers to compare the impact of Smart Bidding in store visits versus online-only bidding.

Why we care. You should test Google’s newest features and stay on top of the latest updates. This will help you to shape your campaign and bid strategies.

What is new? Google Ads has launched several new features that will help digital marketers be more efficient, including:

• Improved insights Google Ads updates its product page to include more information about product issues such as stock, feed information missing, and bidding targets that are high (such as ROAS). It will help you to better understand the performance and trends of product categories, brands, types of products, and custom labels.
• Local Inventory Ads Update_ Google Ads has introduced a new format for local store units ads, and is reducing the average time to onboard local inventory ads. This new format allows you to showcase your brand more effectively to your potential customers. It combines data from local product feeds, with images and information from your company profile.
• New A/B Experiments– By running A/B tests, you can now quantify the impact on store visits and sales of Smart Bidding versus online-only bidding. This feature is available now for Standard Shipping Campaigns, but will be rolled out in the future to Search campaigns.
• Access to the top search slot Google Ads now offers a new interactive format for ads that displays business information such as hours of operation and prompts users who have expressed a local shopping intention (such as searching “near me”), with useful business actions such as calls or directions.

What has Google said about it? Google Ads was updated via a blog post. A spokesperson stated:

• This holiday season is fast approaching, and that means both retailers and shoppers are busy preparing their lists. “Today’s shoppers plan their holiday shopping in advance, with 74% of them doing so.”
• AI-powered tools transform businesses’ abilities to move faster, understand their customers’ intent, and engage them with new ways along the path to purchasing.
• Today, we are excited to share with you new tools that will help you generate insights and new features so that you can do more with Google AI.

Google’s New ads and insights features Announcement for more information.

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