owered Marketing Technology Releases This Week //

ChatGPT has made the topic of Artificial Intelligence (AI) a hot topic. More and more AI-powered products are announced each day.

MarTech experts on marketing AI to follow

Here’s a list of AI-powered Martech products, platforms, and features that were announced this week.

• Evercopy, a new product/company that uses AI to create textual and visual marketing material. The product allows for rapid iterations and is “designed to adapt over time and improve, learning from user interaction and refining their understanding of your audience.”
• lytics has added AI/ML Automated Profile and Identity Management to its customer data platform. This new feature audits new profile IDs for uniformity, provides channel-specific ID Resolution, compacts old IDs to curb profile bloat and automates removal of stale information to improve relevance.
• Leantime is a cloud-based, AI-powered project management system that’s open-source. It “combines best practices in project management (lean methodologies, agile software development and design thinking) while creating a holistic, cohesive and goals-oriented experience”.
• Rasgo is a self-service analytics platform that uses AI to bring the power of GPT into the enterprise data warehouse. Rasgo AI is able automate time-consuming, low-value tasks and thinks like a business analysts.
• Vcita is adding BizAI as part of its SMB technology platform. It combines data about small business with the business data captured by vcita to provide SMB teams and owners with “data driven insights in a ready-to-act environment, based upon their own unique data and an understanding the market and best business practices.”
• VibesNexus brings AI-powered automation to the company’s intelligent mobile engagement platform. It gives marketers real-time insight into “mobile campaigns” and helps them understand the best times to send SMS, copy recommendations that will increase clicks and engagement, which acquisition campaigns drive the most subscriptions and more.

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