le tests scan-to call QR codes and additional images on sponsored ads
Google has begun testing QR codes in sponsored ads, which allow consumers to instantly call brands by scanning them.
This feature was spotted first by SEO analyst Khushal Bherwani. It appears on an expandable callbox found at the bottom ads.
The brand’s phone number is displayed inside the box. This makes it easier to find the contact information of a business.
Google also tests displaying three images instead of just one across all ads.
The search engine has not yet commented on the trial but Bherwani provided screenshots of X’s new Sponsored Advertisements layout.
Why do we care? By showing that brands take customer service seriously, this feature can build trust between brands. Customers like knowing that they can reach brands in the event of problems or questions before, during, and after their shopping experience. This added level of assurance could lead to increased sales.
Google Ads Guide for more information about sponsored posts.
The Google tests scan-to-call and extra images in sponsored ads first appeared on Search Engine land.