e are 58 creative and free September marketing ideas for any business.

A relaxed mind can be a creative one, but running a company is hard enough. September is also a time when people are switching gears. There are a lot of themes and events in September you can take advantage of for creative and easy marketing. Not just Labor Day or Back to School ….

In this article, I will provide you with 50 unique marketing ideas for your business, as well as real-life examples of businesses like yours. Argh ya ready? (Couldn’t resist).

September Monthly Observances

• Addiction recovery
• Baby Safety
• Better Breakfast
• Childhood cancer
• Childhood obesity
• Disaster preparedness
• Fall Hat
• Food safety
• Life Insurance
• Library Card
• Mortgage professionals
• Self-improvement
• Self-care
• Strategic Thinking
• Suicide prevention
• Update your resume (international).
• Wilderness

September marks National Suicide Prevention Month.

National Days & September Holidays

Below are a few of the holidays and national celebrations that occur in September. The full list of dates and days can be found at the end of this article.

• Patriot Day
• Labor Day
• Voter Registration Day
• No Rhyme Day (nor Reason)
• Read A Book Day
• Grateful Patient Day
• Swap Ideas Day
• Hug & High-Five Day
• Day of Encouragement
• Hug Your Boss Day
• Dance Day
• Cleanup Day – Third Saturday in September
• Talk Like a Pirate Day
• American Business Women’s Day
• Family Health and Fitness Day
• Love People Day

Check out our Labor Day captions ideas.

September Marketing Ideas to Celebrate Diversity, Equity & Inclusion

This month, there are many opportunities to take a proactive approach with equity, diversity, and inclusion. There are also Love People Day and Gay Men’s HIV/AIDS Awareness Day. Intergeneration Month is also included.

Just One Human Family Day

Just One Human Family Day is celebrated every year on September 12. It’s just as it sounds. This day is to remind us that we’re all one human family, no matter what we look or speak like, our abilities, beliefs, or where we came from. This can be incorporated into your marketing strategy by:

• Share collateral: Share lyrics or YouTube video of song We Share Just One Planet on social media.
• Perform an earthly kindness act: Reach someone out and do something nice for them. Do something nice for the planet together with, such as planting a tree, or picking up trash.
• Swag: Wear the T-shirt or Stickers and show your support on social media.

American Business Women’s Day

In today’s economic climate, women in business are a force that cannot be ignored. This holiday is celebrated on September 22.

• Create a roundup: Write a blogpost highlighting 10 women who are leading the charge in your niche. Tag them when you share the post on social media. They might share it with their audience.
• Create a sale based on statistics: Women started 49 new businesses in America last year. Send out an email promoting 49% off select products or run a $49 sale.
• Create a quiz or poll: Use some interesting statistics about women in the business world to create a quiz, poll, or series of interactive posts for your followers. For example, “What percentage is owned by women worldwide?”

Hispanic Heritage Month

National Hispanic Heritage Month is celebrated from September 15 to October 15. It celebrates the culture, history and contributions of Latinx or Hispanic Americans. Here are some marketing ideas to help you recognize the month:

• Latinx Influencers to Recognize: Search for Latinx historical figures or influencers in your niche. Share information, interview them or highlight them on social media based on their celebrity level.
• Mark your calendar. It’s because of the independence anniversaries in Latin American countries that it was created. On each day, you can share an interesting fact or statistic about the country.
  • September 15: El Salvador, Guatemala, Costa Rica, Nicaragua, and Honduras.
  • Mexico on September 16
  • Chilean Independence Day, September 18.
  • October 12: Dia de la Raza/Columbus Day
• Donate: You can donate to the Hispanic Heritage Foundation or the Latinos for Education.

Marketing ideas for September to increase awareness

You don’t have to be in a specific industry to participate. Here are some creative low budget marketing ideas to incorporate September awareness causes.

Self-Improvement Month

No one is surprised that September is National Self-Improvement Month. After the summer, people are getting back into their daily routines. Here are some marketing ideas around this timeless topic.

• Make a video of your own tips for self-improvement.

• Share with your followers your favorite self-improvement books.
• Create blog posts about goal-setting, or lists like “X Ways To Improve Your [Memory, Credit Score, Leadership Skills]” or “How To Improve Your [X] In 5 Minutes”.
• Run a 30-day Challenge on Facebook or Instagram

Childhood Cancer Awareness Month

You can engage your audience as well as your employees using cause-based Marketing to raise awareness of childhood cancer. You could:

• Share eye-opening statistics about childhood cancer.
• Register your company to the Great Cycle Challenge and get your employees on their bicycles. You’ll not only be fighting child cancer, but also promoting healthy competition amongst your employees. Encourage your audience to share photos so they can follow you throughout the month.
• Organise a fundraising event and sell T-shirts in support of a specific child or cause.

Food Safety Month

As September is Food Safety Month, health professionals and restaurant owners have an opportunity to publicize and promote their services, their best practices and reassure their customers.

It would also be a great way to tie in with the theme of back-to-school, as shown below.

Wilderness Month

National Wilderness Month commemorates the Wilderness Act which played a pivotal role in the conservation and creation of American national parks. Here are some ideas for how to incorporate it into your marketing.

• Ask your followers about their favorite hiking trails.
• Post pictures of your own outdoor adventures.
• Share some stats that will make you think or a John Muir quote.

Back to School Month

But who are we kidding? August IS the National Back to School Month. Back to school is a great time for any type of business. You can:

• Join forces with student groups at colleges or after-school programs for K-12.
• Organise or take part in a Back-to-School Drive.
• Share with your audience a list of free online learning resources.
• If you are marketing college students, offer student discounts or fall plans.

There’s more to come with these 31 Simple Back-to-School marketing ideas that work for any business.

Marketing ideas for September holidays and national days

Referring back to my introduction, yes — National Talk Like a Pirate Day occurs on September 19th. You can come up with your own ideas (I’m THIS CLOSE to making a pirate pun). Let’s discuss some of the other special September days.

Labor Day

The first Monday in September could be the worst day of the year if it wasn’t for Labor Day. Here are some fun ideas:

• Businesses that experience a slowdown during the summer can host a Labor Day sale to entice as many customers to return.
• Brush up on local marketing if you live in a destination that is popular. This will help you to ensure consumers who are visiting your town over the long weekend find you. The better your business is ranked on Google Maps the more customers it will attract.
• Send a Happy Labor Day message to your clients or employees.
• Promote a Labor Day contest or giveaway.

Check out these Labor Day social media posts, promotions, and marketing ideas to celebrate for more great ideas.

Patriot Day

This day is dedicated to the 2,977 9/11 victims. You can show your support in a number of ways:

• Make it a service day for your team.
• Display flags both inside and outside of your store.
• Encourage your audience members to observe a moment’s silence during the time of the attack

NFL Opening Night

The NFL’s opening night is in September. Celebrate the NFL season opener by using marketing to promote your business. Here are a few ideas:

• Ask customers about their favorite sports teams on Facebook or run a trivia competition.
• Decorate your restaurant, studio, or storefront in team colors.
• Promote a special on football.
• Discounts on gamedays or after your team wins.

First day of autumn

This means that there are the same number of daylight hours and nighttimes. This celestial celebration (yay!) marks the end of summer (sad).

The first day of autumn is like a second start, which we are granted each year. This is why September has become the new January. It’s an excellent time to create content about new beginnings and fall collections.

Since this day occurs at the end each month, you could run a series of countdowns all month.

You might also want to use one of the 157 fall hashtags.

Positive Thinking Day

Positive Thinking Day is celebrated on the 13th of September every year. It has never been more versatile. This holiday can be used by any business for any purpose: to motivate, encourage or thank people, cheer them up, or even [insert whatever positive verb you want here]. Dentists could use this holiday to promote smiles. Physical therapists could link it to recovery. Interior designers and decorators can also connect the holiday to decorating.

Working Parents Day

National Working Parents Day is celebrated on September 16. Humanize your brand to acknowledge working parents. Don’t forget your parent employees either!

Good Neighbor Day

On September 28, Good Neighbor Day is an excellent time to reach out across your Instagram, LinkedIn or geographically local networks. Encourage a community by recognizing neighboring businesses via social media. Or, create a contest in which employees or followers can nominate neighbors who are good neighbors.

Read a Book Day

National Read a Book Day offers a unique marketing opportunity for businesses that are geared towards education.

It is a great time to read a book to a child or an elderly person. It is not just a noble thing to do but it also makes you feel good. As a bonus, you will likely raise brand awareness within your local market.

International Day of Charity

The International Day of Charity is celebrated on September 5. Choose a local cause to support, and involve your employees in it.

If you already support a charity, then feature it on your blog and social media profiles, and encourage your followers to do the same.

Update your FAQ section

It is important to include your own FAQ section in your Google Business Profile. You can use this to anticipate common questions from customers and help them feel more confident about choosing your business. This is a good time to answer any questions about fall that are relevant.

• Are there any student discounts available?
• Does your back-to-school package include sauna use?
• What is the list of school supplies for my local elementary schools?
• What is your opening hours for the move-in weekend?

Fall hours: Update your schedule

Google will reflect any changes to your business hours if you are a seasonal company. Details are important when it comes to Local Marketing.

One last idea: send out a newsletter for September

LocaliQ has shared some great ideas for the September newsletter. Here are just a few.

• can boost engagement by emailing a summer sale exclusive.
• Include a positive quote to celebrate Positive Thinking Day.
• Tell your customers if you have changed hours for the fall.
• Share your best blog posts to help you stay focused during the long Labor Day Weekend.

These easy and free September marketing ideas will help you stand out in the crowd this autumn

These September marketing examples and ideas should have provided you with some new material for your blog or social media profile, website, and any other marketing channels.

Looking for more ideas?

This marketing calendar template by LOCALiQ contains a full year of marketing ideas.

Browse our collection for more ideas on how to market your business.

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List of national and marketing holidays in September

Here’s a full list of social media holidays for September, thanks to National Day Calendar.

September 1,

No Rhyme Day (nor Reason)

Lazy Mom’s Day is the first Friday of September.

Food Bank Day – First Friday of September

College Colors Day is celebrated on the Friday before Labor Day.

September 2,

National Tailgating Day

Tailgating Day is the first Saturday in September.

World Beard Day is celebrated on the first Saturday of September.

September 3,

Skyscraper Day

National Housekeeper’s Week

September 4,

Labor Day is the first Monday in September

September 5,

Cheese Pizza Day

On this day, be late for something

September 6,

Read A Book Day

September 7,

Beer Lover’s Day

Grateful Patient Day

September 8,

Day of the Pediatric Hematology/Oncology Nurses

Ampersand Day

September 9,

Teddy Bear Day

September 10,

Swap Ideas Day

Pet Memorial Day is celebrated on the second Sunday of September.

Hug Your Hound Day is the second Sunday in September.

Sunday after Labor Day is Grandparent’s Day

September 11,

Patriot Day and Day of Service and Remembrance

Exchange Day between Boss and Employee – the Monday following Labor Day

September 12,

Just One Human Family Day

Hug and High Five Day

Day of Encouragement

September 13,

Children Take Over the Kitchen Day

Celiac Disease Awareness Day

The Day of Bald Beauty

Day of the Programmer, 256th Day of the year

Hug Your Boss Day: Changes Every Year

September 14,

Parents Day off

Live Creative Day

Sober Day

September 15,

Tackle Children Cancer Day

Online Learning Day

16 September

Working Parents Day

Mayflower Day

September 17,

Professional House Cleaners Day

Constitution Day and Citizenship Day

Dance Day is celebrated on the third Saturday of September.

Gymnastics Day is celebrated on the third Saturday of September.

Third Saturday of September is Boys’ and Girls’ Club Day.

Puppy Mill Awareness Day is the third Saturday of September.

Responsible Dog Ownership Day is celebrated on the third Saturday of September.

CleanUp Day is the Third Saturday in September

September 18,

Air Force Day

HIV/AIDS Awareness Day

Wife Appreciation Day is celebrated on the third Sunday of September.

September 19,

Talk Like a Pirate Day

National Voter Registration Day

September 20,

Children’s Day: Care for Kids

September 21,

Miniature Golf Day

International Day of Peace

IT Professionals Day is celebrated on the third Tuesday of September.

World Gratitude Day

September 22

American Business Women’s Day

Car Free Day

23 September

Celebrate Bisexuality day

Autumnal Equinox: Changes Every Year

September 24,

Punctuation day

September 25,

Tune-Up Day

Research Administrator Day

26 September

Compliance Officer Day

Situational Awareness Day

September 27,

Day of Forgiveness

Women’s Health & Fitness Day – Last Wednesday of September

Gay Men’s HIV/AIDS Day

September 28

Drink Beer Day

29 September

Coffee Day

VFW Day

Brave Day is celebrated on the fourth Friday of September.

September 30,

Love People Day

Family Health and Fitness Day USA is celebrated on the last Saturday of September

The original post Free and Creative September Marketing Ideas appeared on WordStream.