Spring is a time of growth. And that can go for your business, too!
The trick is to catch people with the right messaging as they’re thinking about all things spring. And that’s what we’re here to help you with.
This big list of spring content ideas will help you connect with all your followers and customers, regardless of their springtime proclivities. Travel, spring cleaning, holidays…we’ve got something for all of it.
Contents
- Spring-themed content ideas
- Spring content ideas for April
- Spring content ideas for May
- Spring content ideas for June
Spring-themed content ideas
Let’s get right to the good stuff. These spring content ideas tap into primordial drives we all feel as the weather warms, like refreshing our spaces and reinvigorating ourselves.
Spring cleaning
You know that feeling when you crack open your windows and let that first burst of spring air through your house? That’s what your followers are feeling right about now. Engage them with some cleaning tips to make the most of this transition time.
Maybe it’s a list of spring cleaning things to do (like getting the gunk out of the dishwasher filter). Or it could be a showcase of new cleaning products and implements (new mop, anyone?).
That’s just a start. Here’s a handful of other spring-cleaning content ideas:
- Tweak your list and send a blog post full of house maintenance tasks to tackle in the spring (cleaning gutters, reattaching hoses, etc.).
- Create similar lists for yards and vehicles (maybe even post a YouTube video explaining how to deep clean your vehicle)
- Interview a cleaning or yard-care influencer on any of the topics we’ve mentioned.
- Share the mental and physical benefits of having a clean space.
- Create a springtime maintenance calendar with to-dos specific to each month of the season.
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Spring health and fitness
New Year’s resolutions may be a faded memory by the time spring rolls around. But the fresh air often re-ignites the need to be active. That’s what these spring content ideas will address.
This is a pretty organic topic for healthcare professionals to cover. Dedicating your monthly newsletter to offering injury-avoidance tips is a great place to start.
But you don’t have to be a physical therapist to help your fans live their healthiest life. Here are a few options any brand can take part in:
- Get your staff to share their favorite healthy spring recipes and send them to your loyalty program members.
- Talk to your local farmer’s market and send out a list (or an infographic) of when local produce will be ready and ripe.
- If your typical customer has kids, they’re probably looking for places to take them this spring. Help them find the newest and best kid-friendly adventures.
- Same idea as above, but do it for doggos (think dog parks, dog-friendly patios, etc.).
- One downside of spring is allergies, so your audience would appreciate some ideas that help them survive allergy season.
Spring travel
Cabin fever tends to set in around mid-January, so any content about travel and adventure will be well-received.
These don’t need to be globe-trotting, multi-national excursions. A simple post or email highlighting local greenways would work.
There are so many directions you can take your spring travel-themed content. Try a few of these:
- Help people plan their summer travel. Share helpful websites, talk about new airline routes, or let a family travel expert take over your social media feeds.
- Create a list of awesome “staycation” local adventures and help your fans be tourists in their own town.
- Curate some spring promotions on airfare, camping sites, theme parks, or other adventures.
- How about a list of packing tips or a review of new travel gadgets to get people ready for their next trip?
- Make a top five list of places for your target audience (like top five budget-friendly trips this spring)
- Spring break is a big deal for many families. Jump on the trend with spring break ideas for either at-home or travel destinations.
More spring content ideas
Like the blooms of the season, spring content options pop up everywhere you look. Take advantage of these budding ideas to liven up your messages.
- Simply send a sincere spring greeting in an email or post one on social media.
- Create a spring playlist on Spotify or another music service.
- Lighten the mood with some punderful spring-themed puns.
- Explore this year’s spring fashion on an Instagram Live event.
- Help people save money and “spring clean” their budgets.
- Post the perfect picnic with menu, location, and activity ideas.
- Give parents a break with rainy-day ideas for their kiddos.
- Explain the meanings attached to different spring flowers.
- Make a map showing local spring festivals and events.
- Use a fun hashtag like #springfling, #waityourturnsummer, or #springadventures.
Spring content ideas for April
April and its showers bring a lot more than May flowers. Easter (this year, at least) and April Fools’ Day, for starters. But dozens of other April holidays and special observances are also worthy of your spring content calendar.
April Fools’ Day (April 1)
April Fools’ Day is a pretty big event on social media. It’s time to bring your best prank or funny video. Or, like in this example, post a bunch of prank ideas people can try at home or in the office. Of course, keep them harmless and friendly so no one gets hurt.
How else can you partake in the fun? Try these options:
- Prank your audience by announcing a new and ridiculous product on social media or share an upcoming “sale” that would never actually take place in a rational world.
- Get followers to share their most successful April Fools’ Day pranks.
- Record videos of your employees playing funny little pranks at work.
- Write a pranking email subject line that fools people for a minute.
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Easter (April 20)
Easter is among the most popular holidays of the season, so make sure to show up on and before the big day.
A classic Easter greeting is a good option. Make it personable by featuring people from your business or even your pets. This simple post is hard to scroll past.
If you want to get a little more elaborate for this holiday, we’ve got you covered. You’re sure to find something your customers will love from these Easter-themed spring content ideas:
- Have an Easter egg hunt at your location, film it, and share it with your followers.
- Host an Easter egg coloring contest where people share their creations (a great way to capture some user-generated content).
- Offer a roundup of Easter-themed events or even organize one of your own. Reach out to other businesses for a co-marketing opportunity (and some help organizing).
- Dress up as the Easter Bunny and hand out candy either in your place of work or the community (use a hashtag like #WheresTheBunny[town] to generate buzz).
- Use this list of Easter slogans to write a pithy post or email.
Dog Appreciation Month
Do we really need another reason to celebrate our four-legged friends? That’s a rhetorical question. Of course, we do. And Dog Appreciation Month is the perfect reason to do it in April.
Besides being fun, celebrating pets is absolute social media gold. Plus, it’s easy for anyone with a dog and a camera to play along. Here’s how one skating rink clawed in attention for Dog Appreciation Month.
Here’s a pack of creative canine content ideas for your spring calendar:
- Dog parade (enough said).
- Publish an April newsletter with dog grooming tips, especially as we enter hotter months.
- Video a vet giving food advice for different types of dogs (overweight, senior, puppies, etc.).
- Have a dog day at your location with free treats, on-site experts, and even a fashion show that you can video and use in your April social media plan.
- Speaking of fashion, would your followers LOVE to see dogs in their best spring outfits? If so, ask everyone to post their pups all dressed up.
More April content ideas
We told you there were dozens of momentous occasions in April. Here are many of the most notable you should add to your content strategy.
- National Volunteer Month
- National Garden Month
- Autism Awareness Month
- National Wildlife Week (April 4 to 9)
- National Dance Week (April 19 to 28)
- April Fool’s Day (April 1)
- National DIY Day (April 2)
- World Autism Awareness Day (April 2)
- National Deep Dish Pizza Day (April 5)
- National Beer Day (April 7)
- End of Ramadan (April 9)
- National Pet Day (April 11)
- Good Deeds Day (April 16)
- National Exercise Day (April 18)
- Earth Day (April 22)
- Arbor Day (April 26)
- International Astronomy Day (April 29)
Spring content ideas for May
May starts off strong with the Kentucky Derby, Star Wars Day, and Cinco de Mayo in the first week of the month. But the fun doesn’t end there. We’ve got spring-approved content ideas straight through Memorial Day toward the end of the month.
Star Wars Day (May 4)
Star Wars Day is a fun way to share in an iconic piece of pop culture. And here’s a cool way to do it. Host a Star Wars dress-up event your employees and followers can participate in.
You don’t need the force for these springtime Star Wars content ideas. With a little creativity and a love for all things Skywalker, you can connect with your target audience this May.
- Create a how-to post with a whole Star Wars-themed party plan, including food, drinks, music, and decorations (blue milk is optional).
- There’s nothing a fandom loves more than trivia, so get your Jedi riled up with a Star Wars trivia contest.
- Post a bracket with all of the Star Wars movies and ask people to vote on their favorite.
- Use the right hashtags, including #maythefourthbewithyou, #starwarsday, and #usetheforce.
Mother’s Day (May 11)
Moms deserve the best day ever, so your Mother’s Day content should be stellar. We’ve collected some fantastic content ideas that’ll help you make mom feel amazingly appreciated.
Check out this self-care guide that’s written by moms for moms.
It’s a perfect example of giving moms the platform to do what they do best: care for others.
Now that the bar is set appropriately high, dig into these spring content ideas you can use for Mother’s Day.
- Write a heartfelt Mother’s Day Instagram post celebrating your mom or moms in general.
- Share a Mother’s Day gift guide full of creative ideas for moms who like travel, fashion, DIY, or other hobbies.
- Ask followers to share stories of their moms, including those maternal figures who step into the role.
- Celebrate the moms in your business.
- Highlight a Mother’s Day event either at your location or at area small businesses.
Memorial Day (May 26)
If there is ever a time for understated reverence, it’s Memorial Day. It’s the day when people across the US take time to remember everyone who gave their lives in service of their country. That means your content should keep the theme of honoring those sacrifices.
The most common way to commemorate the day is with an image and a meaningful social media caption.
You can share Memorial Day content before the actual day, too. Some of these ideas would be good to post or email a week in advance to help people get ready for the day and long weekend.
- Write a Memorial Day message that includes a famous quote about the military, sacrifice, gratitude, or a similar theme.
- Simply dedicate part of your May newsletter to explain your hours of operation over Memorial weekend so people know what to expect.
- Have a “nominate a hero” event where people share stories of their loved ones.
- Promote red, white, and blue-themed outfits, recipes, or flower arrangements.
- Host a community BBQ with food, prizes, and giveaways, and promote it ahead of time in your May content.
- Get more ideas for memorable Memorial Day social media posts here.
More May content ideas
May is at the center of spring, so it deserves lots of attention in your content. Here are many more ways you can celebrate the season:
- May Day (May 1)
- World Password Day (May 2)
- Kentucky Derby (May 4)
- Cinco de Mayo (May 5)
- National Nurses Day (May 6)
- National Small Business Day (May 10)
- National Limerick Day (May 12)
- Bring Flowers to Someone Day (May 15)
- National Bike to Work/School Day (May 17)
- Armed Forces Day (May 18)
- Talk Like Yoda Day (May 21)
- National Road Trip Day (May 24)
- World Multiple Sclerosis Day (May 30)
- National Smile Day (May 31)
Spring content ideas for June
June feels like summer, but the first three weeks of the month are actually spring. So, your content and social media plan for this month should straddle that seasonal line. Overall, it’s a lot of sun, fun, and beachy-type vibes with some very important days of observance mixed in.
Father’s Day (June 15)
Moms aren’t the only parents who have a special day dedicated to them in spring. This year, June 15 is when we tell all the dads how grateful we are for everything they do.
Here’s a particularly sweet way to include Father’s Day in your June content. Video yourself, or maybe several members of your team, sharing a cherished memory of time with Dad.
Here are several more ideas you can use in your content mix this Father’s Day:
- Share a dad joke in your Father’s Day messages.
- Offer a way to opt out of Father’s Day messages for people who may find the day a little more challenging.
- Share a Father’s Day social media post highlighting some of the best dads in your community.
- Create a Father’s Day photo collage of dad pics from your coworkers or followers.
- Prompt ChatGPT to write an ode to dads and post it online.
- Read this list of Instagram captions for even more ideas.
Juneteenth (June 19)
June 19 officially became a federally recognized holiday in 2021, but the significance of the day stretches back over 150 years. The event celebrates the emancipation of enslaved African Americans at the end of the Civil War.
It’s good to remember the gravity of this important memorial when deciding what to share. One really good option is to call attention to the day and share a few resources for people to learn more.
No matter what you do, don’t be salesy and promotional for this one. Instead, try some of these other content options to spread awareness for Juneteenth:
- Show off some Black-owned businesses, post about their products and services, and share their stories.
- Create a list of places in town to learn about Black history, like monuments, museums, and bookstores.
- Partner with a local chef who specializes in African cuisine and share recipes to make a Juneteenth feast.
- Curate a reading list for Juneteenth filled with Black authors and histories of the Civil War and the fight for freedom.
- Post quotes from African American leaders past and present.
Summer Solstice (June 20)
This year, June 20 is both the longest day of the year and the first day of summer. Send spring out with a bang by sharing tips for enjoying the pinnacle of sunny days.
You could, for instance, crowd-source fun ways to beat the heat, like this account did.
Let’s keep the party going with these solstice-themed spring content ideas:
- Help your followers plan the perfect summer solstice bonfire.
- Share a summer solstice survival guide with safety tips like sun protection, staying cool, and avoiding bee stings.
- Make a list of the best places to watch the year’s latest sunset.
- Work with a yoga instructor and offer some fun sun salutations.
- Fill a blog post or newsletter with the significance cultures put on the summer solstice.
More spring content ideas for June
Spring may be winding down, but we can still heat up your spring marketing calendar with these festive and important spring content ideas.
- National Dinosaur Day (June 1)
- Word Bicycle Day (June 3)
- National Cheese Day (June 4)
- Global running day (June 5)
- D-Day (June 6)
- World Oceans Day (June 8)
- National Red Rose Day (June 12)
- National Weed Your Garden Day (June 13)
- US Army Birthday (June 14)
- International Picnic Day (June 18)
Heat up your marketing with these spring content ideas
The best marketing strategies maintain a connection with customers all year long. That’s doubly important in spring when so many important events take place.
This list of spring content ideas will keep you in front of buyers throughout the season. There are plenty of options, no matter what you sell and who you sell it to.
Now, let’s put even more smart spring tactics on the table with these additional guides:
- Spritely Spring Greetings: Any business can use it (+Tips & Creative Word List!)
- Un-bee-leaf-able Spring Puns for All Your Marketing & Messages
- Spring Marketing & Advertising Ideas to Brighten Your 2025
- Get Growing: Spring Promotion Ideas
- Spring Real Estate Marketing Ideas to Make Business Bloom
- Spring Marketing Slogans & Examples for Refreshing Results
The post 121 Freshly Picked Spring Content Ideas appeared first on WordStream.