owered Marketing Technology Releases This Week //

ChatGPT has made the topic of Artificial Intelligence (AI) a hot topic. More and more AI-powered products are announced each day.

MarTech experts on marketing AI to follow

Here’s a list of AI-powered Martech products, platforms, and features that were announced this week.

• Persado Essential Motivation is an AI language hub that helps marketers create engaging messages. It offers real-time generation of content, insights into content that can be refined for your brand voice, and the ability push content onto marketing platforms.
• App Science now has an AI feature in its dashboard analytics. The dashboard provides an automated analysis of metrics, which makes it easier for brands and media agencies to make connections between their data sets. Users can view campaign frequency, analyze campaign impact, and gain audience insights.
• QualtricsQualtrics Automatic Summaries for video feedbackanalyzes video submissions to generate key themes, top quotations, and insights. This reduces the amount of time spent manually summarizing video responses, while also generating instant summaries. They include verbatim quotes that are relevant to each theme. This allows researchers to make sure each summary is accurate.
• Crossing Minds data enrichment for e-commerce makes it easier for customers to discover products. It adds intuitive labels to existing data, based on image and text data. It tags the most common, relevant search queries, corrects formatting and removes duplicates. Data is recategorized and re-categorized to ensure that all product data adheres to the standard.
• Clicks’ Daily’sAI powered platform delivers targeted messaging directly to connected smart devices in the home, including televisions. Platform allows brands to communicate seamlessly with target demographics by using an array of smart devices in the home, such as smart TVs, voice-activated assistants and connected appliances.
• LongShot AI’snew system, which runs from end to end, is designed for the generation of fact-checked text that’s free of hallucinations. The fact-checker is built into the system and ensures the content generated is engaging, accurate and relevant for the audience. It is a specialist in the creation of authentic, verifiable, and SEO-friendly content.

Odd AI Statistics of the Week Nearly half of marketers (44%) report feeling fear due to AI at least one time a month according to , a new study by The Marketing AI Institute.

Only 15% of respondents said their organization has formal AI development or training initiatives. Only 6% of respondents are confident that their organization will be able to effectively use AI in the coming year. Despite these findings, 87% of respondents are enthusiastic about AI if they believe it will help them achieve their marketing goals. 91% also say that they have confidence in their organization’s ability to use AI effectively.

You can’t make this stuff up.

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