AI chatbots for keyword research to 10x your results //

Aleyda Soles, an international SEO consultant, says that many search marketers are now using AI tools to help them with their SEO efforts.

Google, however, has indicated that content generated by AI is acceptable as long as it is high-quality and original. It also said that content that is based on human expertise will receive better rankings.

Solis, at SMX Advance, explained that finding the right balance in your SEO is crucial. If you don’t, it will be difficult to compete, he said. Where to begin?

Here are Solis’ top 10 tips for marketers to make the most of AI beyond creating articles and maximize their keyword research.

1. Specific, comprehensive and descriptive prompts

Solis says that if you want to get the best answers possible from AI generative tools, then you should use the best prompts.

She added that the instructions should include the five Ws as well as the H.

• What is the target audience for?
• What is the expected goal?
• Where will be used?
• When will be used?
• Why would you like to use it
• What would you like to deliver (e.g. format, language, tone, structure, length)?

These quick rules will save you time and give you quality results.

2. Inspirational topics

Chatbots can be used to generate hot topics. She said that if, for instance, a popular TV show was trending (such as “Succession”), you could use AI to discover the 10 most frequently asked questions about the series.

• The AI will present the results as a table listing the most popular questions and the search intent.
• I can create content that capitalizes on the success of this TV show, which is incredible.”
• This can save you a lot of time, as you don’t need to use different tools to find these ideas.

3. Article ideas that you can generate

You can use AI to discover hot topics and then connect with your brand’s subject expert to generate article ideas.

Solis said that she combined her research into “Succession”, with the topic of a remote work website. AI gave her five article topics:

• You can also get suggestions based on top-ranked articles.
• You can use AI to see which pages already rank well for the search query you are targeting.
• I asked for five topic ideas for articles that would allow me to rank ‘Succession Remote Working’ based upon the current articles ranking in the top positions for this query (without copying them), and then prioritized them based on their level of popularity potential and user search behavior.
• It’s a great tool for creativity!

4. Deep dive with people also ask Questions

Do you use AI to uncover the intent behind Google People’s Questions? Solis stated that by identifying intent the risk of duplicate content can be reduced.

• It helps you understand how to ask questions.

5. Title tags and descriptions suggested

AI can suggest titles and descriptions for keywords.

6. Find your Competition

Use AI to identify your competitors for certain keywords. Solis explained:

• This is not only an input for creating content but also to verify and check that your target is the right thing.
• This tool can be used to research, for example, the top five websites that publish content on ChatGPT and SEO, as well as the top pages they will publish in 2023.
• “But you can also verify and validate that what you write will provide a unique and different angle on an already popular topic and that it is already covered by main websites in your field.”

7. Inspiration without duplication

AI can provide new content ideas on topics that other websites have already covered. Solis stated:

• You can ask AI for three topics already covered, but without repeating the topics.
• Ask AI to suggest titles for these topics.

8. Validation and confirmation

Do you have questions about certain topics, like “is one page sufficient to target two search queries related to this topic?” AI can provide answers. This type of verification is also applicable to a search scenario that involves a greater international scope. Solis said:

• You can test if it’s viable to run a query for different countries markets using the same pages. For example, you might ask yourself if I need to create different versions of the page to target the query in the UK, the US or Australia. We know that while the language may be the same, the terminology in some cases can differ.”
• We can check this again by asking AI which pages rank in the top 10 in the UK, US and Australia.

9. Get video content ideas

AI can also suggest different video ideas based on keywords and topics that are currently trending.

You can, for example, ask it to suggest five video topics for the ChatGPT for Search Engine Optimization based on trending video content. Solis explained why this tool is particularly useful for marketers:

• It’s hard to find trending topics that aren’t already covered by others. This is an excellent solution.”
• We can get hashtag suggestions for these videos while optimizing them for YouTube, but without copying the ones on the front page.

10. Scientific tools for insights

It’s crucial for marketers to have the ability to cite and quote scientific research when working on technical campaigns.

Solis said that AI tools such as Consensus are great for these tasks. She said:

• “Tools such as Consensus, which allows you to link and quote scientific insights, have been very useful.”

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