on Sponsored Products ads will appear on Pinterest and Buzzfeed.

Amazon Sponsored Products ads will appear now on premium apps and sites from third parties.

Pinterest, BuzzFeed and Hearst Newspapers brands such as Lifehacker, Mashable and Raptive, along with Ziff Davis and Raptive brands, are some of the brands that have partnered up with the retail giant in order to increase the reach of its Sponsored Products ad products.

Amazon announced in April that it would collaborate with Pinterest for a multi-year period of time, to become the first third-party advertising company.

Why it matters. By expanding the reach of Amazon Sponsored Products ads, marketers could achieve higher conversion rates as well as a greater return on their ad spending. This will help position brands to be successful in an ever-changing digital landscape. This new feature may also address the issue of attribution on Pinterest. It has been a major budget-limiting factor to advertisers due to huge discrepancies between Google Analytics and the Pinterest dashboard.

How it works. Amazon will analyze the context of the page, your campaign and the cost-per click parameters you’ve already set up to identify users who are likely interested in your product. The campaign will be displayed to the audience.

All third-party ads will link to your Amazon product pages, allowing potential customers to make an easy purchase with just a few clicks.

Eligibility. Sponsored products will only be displayed on premium apps and third-party websites if the product meets these criteria:

• The product must be available.
• This product features trusted Amazon shopping attributes, such as Prime Delivery Promise, ratings and accurate price information.

Steps to follow. Amazon will automatically enable the feature for you so that your Sponsored Products appear on premium apps and websites from third parties.

The Sponsored Product placement report can be downloaded from the Report Centre.

What did Amazon say? Colleen A. Aubrey Senior Vice President, Amazon Ads Products and Technology said:

• Sponsored Products was always about helping consumers discover products that they might love.
• “We have been developing Sponsored Product in our store since more than a decade, using advanced machine learning algorithms that show advertising that is highly relevant to customers and, therefore, highly effective for advertisers who choose to use it.”
• We are thrilled to apply our knowledge about how to connect customers with products in meaningful and effective ways to a variety of great websites, apps and services.

What has Pintrest been saying? Martha Welsh, Chief strategy officer at Pinterest, spoke to Search Engine Land.

• We’re excited to move into the next phase of our partnership with Amazon Ads, which will bring more shoppable products to the platform and a better buying experience for consumers. “Pinterest shopping has never been simpler.”
• Now, through our partnership with Amazon, advertisers can have their products show up in our search results. This makes ads on Pinterest more relevant and effective.
• We continue to provide more ways for users to move from inspiration to action. “We’re still in the testing stages and are seeing promising results.”

For more information, read Amazon’s Sponsored Product announcement.

The article Amazon Sponsored Products ads will now appear in Buzzfeed, Pinterest, and other places first appeared on Search Engine Land.