you need to Know about Setting Up Event Parameters in GA4

GA4 is a very valuable tool that provides extensive insight into the performance of your website.

Some metrics and dimensions are pre-configured, while others need partial or custom configuration by users.

It is also the case for event parameters. They allow us to get relevant information on actions that are taking place on our site.

While some of these parameters are predefined by GA4, the majority require configuration to ensure accurate collection.

What are the event parameters in GA4?

In GA4

• Events allows you to measure specific interactions of users on a site, such as the loading of a page, clicking a link, or submitting a web form.
• Parameters give additional information on the events.

A user can add an item to their cart or view a product.

You can use event parameters to create settings for the products that are being viewed or added to the shopping cart. These include the name, page, link, method, or price.

You can create custom metrics and dimensions using parameters. This will help you to better analyze the performance of your website.

Each event can have up to 25 parameters. The names of event parameters can be up to 40 characters long, while the values assigned must not exceed 100 characters.

Types of event parameters in GA4

GA4 has two different types of event parameters, depending on the way they are captured.

• Automatically captured parameters GA4 captures parameters automatically. automatically captured events as well as enhanced measurements events have default parameters. The latter, however, often requires custom configuration.
• Custom Parameters These parameters enable you to capture information that isn’t captured by default. This applies to suggested events as well as customized events where custom configurations are required.

Automatically collect parameters

GA4 automatically collects the following parameters when you create a GA4 Property. These parameters provide additional information about events.

• 
  language
  
• 
  page_location
  
• 
  page_referrer
  
• 
  page_title
  
• 
  screen_resolution
  

Check out the list for automatic parameters that GA4 provides to automatically collect events.

Viewing the parameters collected automatically in GA4 reports

Click on page_view to view the parameters that are automatically collected.

The ones displayed here have been correctly configured and triggered. You will need to create a custom configuration if you don’t.

Custom Parameters

Custom parameters enable the capture of information not captured by default. Google suggests a different set of parameters depending on the type event:

• List of parameters for enhanced measurements events.
• List of parameters for suggested events.

You can see that most parameters need to be customized.

You can configure custom event parameters via:

• Google Tag Manager
• GA4

How to configure event parameter via Google Tag Manager

Google Tag Manager is the best option to create event parameters, whether they are enhanced, customized, or recommended.

You must then follow these steps to create custom parameter via Google Tag Manager.

You must first ensure that the GA4 and Google Tag Manager account are configured correctly and linked.

Check the parameters recommended by Google when creating or configuring an event.

When configuring an event in Google Tag Manager, you should take into consideration the parameters that you require. You can use the following example:

Find out more about the dimensions, metrics and GA4 parameters.

Verify that the tag is active by going to Admin > Debuggview.

You can also use Google Tag Manager.

You can link these parameters to each event by sending them as custom dimensions. This will allow you to analyze events using the new parameter data.

You can do this by going to Admin -> Custom Dimensions -> Create custom dimension and creating one for each parameter.

You will not see them in the tool if you skip the step.

You can now view all the information about your events in Engagement > Event.

It can take several hours, or even days, to collect and display data.

How to extract parameter information from each event

Google Tag Manager allows you to discover the full set of parameters that are included in every website event.

Visit Google Tag Manager and click on Preview to see all the parameters that an event may have. Click on the event that you wish to measure. You can click on a hyperlink within your website, for example.

You will be able to see all the variables that are being triggered by the data layer. You can then identify which parameters are included in that particular action on the website.

You can see, for example, the following variables triggered by this Click. You can set them up as parameters.

How to configure event parameter via GA4

While Google Tag Manager is the best way to create new event parameters, GA4 allows you to edit existing parameters within the tool.

Custom Dimensions allows you to perform automatic or enhanced measurements directly via GA4:

You can find out, for instance, what people search for when they use the search_term parameters on your website.

You can include the dimension region in this case to view each region’s top searched terms.

GA4 provides a number of predefined parameter sets that can be changed by the user if they are interested. This can be done in the same place where GA4 allows you to modify events.

To do so, go to Admin > Events > Modify Event.

Create reports that visualize event parameters

You can use the following parameters to create a report:

You can also incorporate these parameters into Looker Studio reports to allow you to analyze the data and examine it according to your specific business goals and requirements.

The following image, for example, shows the page_url parameters, which page is the download_file event happening on:

The following example shows, specifically, which form_idevent has been submitted on a page:

Looker Studio requires that you add parameters as dimensions, and events or conversions in metrics.

It is important to set up event parameters for an holistic analysis of your site. The parameters allow you to view events on your website in a complete manner, and provide a detailed interpretation.

The first post Setting event parameters in Ga4: All you need to Know appeared on Search Engineland.