le Skillshop and 5 Other Low-Cost Google Ads Training Courses! //

It’s hard to describe the feeling of jitters that you get when entering a new class.

Even though those days are behind us, you must continue your education if your goal is to transform your business into a revenue-generating machine. Google Skillshop is a great resource to use when you’re looking to learn about Google Ads and how to grow a business.

We’ll walk you through Skillshop and a few top Google Ads courses so that you can master Google Ads in your business for little or no cost. What’s the best part? The courses we’ve listed today are all completely online, so you don’t have to worry about your first day of school outfit.

Our Google Ads Training Courses are officially in session.

Table Of Contents

• 
  Google Ads Skillshop: What you should know
  
• 
  Google Skillshop advantages and disadvantages
  
• 
  Skillshop Google Ads Training Courses to Complement Skillshop
  

Google Ads Skillshop: What you should know

Skillshop is Google’s own training hub. Skillshop is the only place you can earn your Google Ads certifications. While other courses may complement Skillshop, it’s likely that you will want to begin and/or finish your Google Ads journey with Skillshop.

Answers to common Google Skillshop Questions (no need to raise your hands)

• What’s Skillshop? Google Skillshop provides a comprehensive online learning platform for Google tools and platforms including Google Ads and Google Analytics. Google business profiles are also available.
• Google Skillshop certifications are free. All Skillshop certification exams and courses are free.
• Do Google Skillshop Certifications make sense for my agency or business? The short answer is yes! Google Skillshop administers all Google Ads Certifications. If you want to increase your company’s or agency’s credibility and confidence you will likely want to become certified.

Google Skillshop advantages and disadvantages

Let’s compare the pros and cons between Google Ads Training Courses and Skillshop.

Pro: Skillshop free to start

You can be assured that Google Skillshop is free for your business.

Con: Skillshop only works with Google products

It makes sense, as Skillshop is powered Google. It can also be useful to take a few courses from different sources to gain a wider perspective on best practices. You may want to take a holistic approach in learning about online advertising, including Microsoft Ads and Facebook Ads.

Pro : Google Skillshop is always updated

Skillshop is the best place to get up-to date information about Google’s products. This advantage is not available to third-party Google Ads classes that aren’t affiliated with Google Skillshop. You’ll want to be on the lookout for courses that haven’t been updated recently.

The other side is that, because Skillshop is powered Google, it promotes Google’s newest products and technologies to all advertisers as best practices. Third-party courses are likely to have neutral educational content.

Skillshop certifications expire each year

You’ll need to retake the Google Skillshop exam each year if you want to maintain your Google Ads Certification. It’s different from other courses, which either don’t offer a certificate because they are purely a resource for you or provide documentation that does not expire.

This Skillshop example certification would be outdated.

Google Skillshop, in short, is a must for all advertisers who want to improve their education and digital strategies. You can prepare for the Skillshop exam by taking additional Google Ads courses, such as those we will walk you through below.

5 Best Google Ads Training Courses to Complement Google Skillshop

Here are some other courses that you might want to look at if you’re interested in learning more about Google Ads and how they can help your business.

1. LocaliQ Marketing Lab

LocaliQ has a complete learning hub that is available to marketers, advertisers and business owners. LocaliQ Marketing Lab offers a free course in PPC as well as other marketing channels like social media marketing and SEO.

2. Coursera Google Digital Marketing & E-commerce Professional Certificate

Coursera and Google have partnered to offer a comprehensive digital marketing course. This will help users find entry-level jobs in the digital marketing industry. It usually takes 6 months or less for the course to be completed. Coursera subscriptions are $49/month.

3. Udemy Google Ads training courses

Udemy offers similar paid Google Ads courses as Coursera. Udemy, however, allows a variety of experts to create courses that are of different lengths and styles, rather than offering a single in-depth Google course. You can also purchase a Udemy course once rather than paying a monthly subscription.

You will have to decide which Google Ads course is best for you, based on what your needs are. Udemy lets you preview courses before purchasing, so you can choose the price, length, lesson format, and professor that you prefer. You can also read reviews of the course. You can find a Google Ads course that is currently rated five stars on Udemy:

4. WordStream PPC University

It’s free. PPC University offers self-paced materials on every topic related to online advertising. It’s a good option for those who want in-depth information on specific PPC topics like remarketing and keyword analysis.

It’s okay if you’re not sure where to begin! We’ve organized our PPC University lessons into phases that you can follow from beginning to end. PPC University also offers courses in Facebook Ads and social ads so you can have a complete digital marketing strategy.

5. Surfside PPC offers Class Central Google Ads tutorials.

Surfside PPC, listed on Class Central has released a series YouTube Google Ads Training Courses that are free and have tons of content–41 hours to be precise! This course is useful for advertisers who have questions regarding newer Google Ads functions, such as performance max campaigns. These videos provide tutorials for specific campaign types and platform tools.

Combining Google Skillshop and other Google Ads courses will give you a black-belt in PPC

You must educate yourself about all the features that Google Ads offers if you want to create killer PPC strategies to help your business. These courses will help you to do just that. You’ll have the information you need to feel confident about making marketing decisions for your company. It’s fine if you don’t have the time to study PPC. See how and our solutions will help you achieve your goals with Google Ads.

Here are the Google Ads courses that we reviewed.

1. Google Skillshop
2. LocaliQ Marketing Lab
3. Coursera Google Digital Marketing & E-commerce Professional Certificate
4. Udemy Google Ads training courses
5. WordStream PPC University
6. Surfside PPC offers Class Central Google Ads tutorials.

Google Skillshop and 5 Other Low-Cost Online Google Ads Courses! The post Best Free & Low-Cost Online Google Ads Training Courses (Google Skillshop + 5 Others!