ca first-party data can help you maximize your search marketing budget
Although the outlook for the economy is uncertain, marketers remain optimistic about 2023. Growth is still forecast for next year, despite the fact that budgets have been cut and the pandemic shutdowns have ended.
However, this growth might not be rapid. You need to maximize every dollar that you spend on your campaigns. Marketers must focus their budgets only on the most successful ads and keyword purchases. They can’t afford to retarget converted customers or target the wrong audience.
Inflation has also caused a significant impact on consumers’ budgets. Companies that fail to meet customer expectations could lose their business. Invoca’s 2022 Buyer experience report shows that 76% of customers will not do business with you if they have a bad experience.
The buyer journey today is multi-channel. Customers use digital channels to find brands and learn more about products and services. Customers seek human support when they need it, whether to purchase or make an appointment. Marketers must make it easy to customers to obtain what they want in order to convert them.
Owen Ray, Invoca’s director of content marketing, will be presenting his informative SMX Next session on how to harness a first-party data source, customer conversations, to increase conversions, decrease your CPA, and maximize search marketing dollars.
After this session, you will be able:
- Learn what marketing data you could get from customer conversations
- Your CPA can be accurately measured and reduced
- Optimize and automate keyword bidding using conversation intelligence and Google Ads
- Reduce ad waste by using conversation intelligence data
- Describe the benefits marketers get from using conversation data for marketing optimization
Listen to the session to learn how using conversation data will help you not only weather the storm but also make you stronger when it is over.
The post Maximize search marketing budget using first-party data was first published on Search Engine Land.