ok now serves ads in its search results
TikTok will start serving ads within its search results.
The Search Ads Toggle, a new feature in the TikTok Ads manager program, will allow brands to quickly launch their campaigns.
This tool uses existing In-Feed Ad Creatives to display ads alongside organic search results based on related user queries.
Why do we care? Brands that use the Search Ads Toggle can expand their reach to users with high intent who are looking for information about their business. This will increase engagement and revenue.
What’s the Search Ads Toggle tool? It is a new feature that creates ads based on a brand’s existing content. The campaign is then served in TikTok search results that match relevant user queries.
How the system works. Ads are clearly marked as “Sponsored Content” and appear at different positions on the results pages depending on whether the ads serve the users’ intent. The search ad is similar to the TikTok in-feed experience. Users can continue scrolling the results of the search in the same order that they appear.
What did TikTok say? An official from TikTok explains:
- The Search Ads Toggle gives us a great opportunity to provide our users with rich, relevant content and experiences. Users can search TikTok for new content, to resurface old content, or to look for the hottest trending ideas or items. Search Ads Toggle gives advertisers a way to enhance and assist this user journey.”
- It also produces results. TikTok’s internal research indicates that 70% of the ad group with Search Ads Toggle “on” see better performance when compared with not having it on. This is due to more efficient conversions from search ads.”
Dig deeper Read TikTok Search ads Toggle‘s announcement in full to find out more.
The article TikTok now serves ads in its search results first appeared on Search Engine land.