oven TikTok marketing strategies to skyrocket conversions //
TikTok’s massive reach, engaging formats and marketing tools make it an essential platform for marketers looking to achieve rapid results.
While it is relatively simple to get started with TikTok and use the platform, mastering this platform is another story.
You’ll have to use smart TikTok strategies if you want to increase conversions and lower acquisition costs. This means focusing on your target audience, using as much data and creating TikTok advertisements that drive consistent actions.
You’re at the right place.
We have compiled nine TikTok Marketing Strategies that will help you reach high-value audience at scale and improve your cost efficiency. You’ll also see a dramatic increase in conversions.
9 best TikTok marketing strategies
These strategies will help you to improve your TikTok marketing efforts and achieve better results.
1. Include a compelling CTA
It may seem obvious, but a CTA that is strong should not be undervalued.
Your CTA will ultimately push prospects to the next step in the customer journey. Let’s say you have captured the attention of your targeted audience through a high quality video ad. You’ve highlighted your products’ key benefits and demonstrated your brand’s value. What’s next?
Customers may not even give your CTA a second glance if it is unclear or weak. If you have a compelling and clear CTA, it will increase clicks, and more importantly, conversions.
In order to increase the chances of generating action, it is best to include a CTA in both your TikTok videos and your ad copy. TikTok data shows that CTAs can boost conversions by 152% for marketers when they are in text format.
You should also make sure that your CTA fits seamlessly into the user experience. This will create a seamless journey for users.
If you want to drive customers to a Landing Page, where they will be asked to book a phone call, “Contact Us” is a much better CTA button than “Shop Now”. The more convenient and logical the customer journey, the higher the chances of increasing conversions.
2. Start with broad-based targeting and refine
TikTok has a variety of targeting options that are data-driven. However, this doesn’t mean you should focus only on the smaller segments.
Start with broad audience targeting to gain performance insights. This will help you fuel your campaigns, and boost conversion rates.
How can you reach and convert more valuable customers with a broader target?
The algorithm enters a ” learning phase” whenever you launch a TikTok Campaign. During this period, it will expose your ads to a variety of audiences, collecting data about which users are more likely to convert and click. Your CPA will fluctuate during the first few days but it will stabilize as soon as you enter the Learning Phase.
You can give your algorithm the necessary scale to test, improve, and evolve by starting with a larger audience.
The algorithm will be able to identify the audiences who are most likely to convert from your ads faster if you reach more users during the Learning Phase. This is important for cost-efficiency.
It’s not a bad idea to start with a larger audience segment. Once you have collected enough data it is fine to focus on a smaller group. This will not only help the algorithm collect performance insights but will also help to increase conversions over time.
3. Full-screen vertical videos
Here’s an TikTok Strategy which can have a significant impact on your conversion rates.
When creating new TikTok Ads make sure you create full-screen vertical video that is tailored for the platform.
You’ll want to make sure that your creative assets reflect the fact that most TikTok users prefer to view content in portrait mode. You can increase your creative space by shooting and modifying TikTok video with a 9:16 ratio.
Full-screen vertical videos will not only look more natural on the TikTok platform but also make your audience feel more comfortable. TikTok users respond better to videos that feel authentic. Your video production plays a big role in this.
TikTok data suggests that videos with a 9:16 aspect proportion see an 91% increase in conversions. If you want to generate more sales then think carefully about the creative approach.
4. A/B Testing: Unlock its full potential
Split testing, also known as A/B testing, is an effective way to increase conversion rates and improve the performance of your TikTok Marketing.
You can identify and remove inefficient tactics with a consistent data driven testing strategy. With A/B Testing you can also discover new audiences and strategies to help you drive conversions of high value.
You can split-test on TikTok using many different variables, including:
- Ad formats
- Audience Targeting
- CTAs
- Creative Assets
-
Ad Copy
- Bidding tactic
The TikTok landscape is always changing. New tools, new content trends, and changing audience behaviors are all part of the TikTok marketing landscape. A/B tests allow you to remain ahead of the curve, and continuously evolve your strategy in order to maximize conversions.
It’s easy to set up A/B testing on TikTok. Split tests can be created directly in the TikTok ads manager. For more information, please refer to this guide.
You can simultaneously reduce costs and increase conversions by launching A/B testing, gathering insights and optimizing.
5. Short and snappy Creative Assets
TikTok users are more likely to watch short, sweet videos. If you want your assets to convert better, adapt them accordingly.
It may be tempting for you to stuff your TikTok videos with details about products and selling points. However, short assets perform better than long-winded ones. TikTok’s data shows that videos between 21-34 second in length have a 280% increase in conversions.
How can you create video assets that are both compelling and punchy? Here are some tips to help you stay on track.
- Focus on your most compelling product benefits. Consider a core product message that resonates with your audience and solves their problems. It’s more important to highlight the benefits than basic features.
- Revise your video assets, including the messages you use to promote products. Do not rush your creative process or overload your videos. Trim the fat, edit your content meticulously, and don’t hesitate to enlist the help of professional creatives/copywriters.
- Concentrate on a CTA that has a big impact. Your CTA will be the final touch to your video ads, and ultimately will encourage your audience to act. Your CTA should highlight your product benefits and show how they are relevant to your audience.
Short and snappy assets can help you drive more conversions with TikTok.
6. TikTok Custom Audiences: How to leverage them
Standard TikTok audiences can deliver great results for your business.
If you want to increase conversions and boost performance, then Custom Audiences is the way to do it.
TikTok Custom audiences are segments created using your data. They allow you to target prospects who are familiar with your brand or website and can be used for TikTok Advertising.
They’re more likely to convert if they have expressed an interest in your products. This is good news for your conversion rates, as it allows you to launch highly-effective retargeting campaigns that increase sales and lower acquisition costs.
TikTok offers a variety of Custom Audiences:
- Customer File. Uploading your own customer files through TikTok to target existing clients.
- Engagement. Retargeting users who have engaged with your ads previously.
- App Activity Retargeting users who have completed certain actions in your app
- Website traffic. Retargeting users who have visited your website (or performed a specific action).
- Lead Generation. Retargeting users who have completed a Lead Generation form or engaged with your Lead Generation advertisements.
- Audience for Business Accounts Retargeting users who have interacted with your TikTok content/account.
Custom Audiences are a powerful tool for TikTok marketing, as they let you target high-value prospects on a large scale. You can use more sales-oriented messaging since you know that these users already know your brand.
You can use Lookalike audiences if you are seeing good results with Custom Audiences. This will increase your reach and maintain a focus of quality targeting.
Lookalikes share traits with existing customers. They are therefore more likely to interact with your TikTok advertisements and buy your products.
7. Create high-resolution videos
You can use a variety of data-driven strategies to increase conversions with TikTok. These include retargeting Custom audiences and running A/B testing.
It’s not always the complicated things that make the biggest difference in your conversion rate. For example, the quality and quantity of your videos.
TikTok has a high level of competition, so you need to make a good impression if you hope to attract your audience. Users scroll through new content posted by publishers, advertisers and regular accounts. If you have low-quality assets you could be overlooked.
Produce high-resolution TikTok videos that are polished to maximize your audience engagement.
High-resolution videos will not only look better to your potential customers but also increase conversion rates. TikTok’s data shows that videos with 720p or higher resolutions see an 312% increase in conversions when compared to assets of lower resolution.
8. Create a seamless customer journey
Your conversion rate is not solely dependent on your TikTok activity. To maximize your results, you’ll need to optimize both the customer experience and the TikTok app.
Consider how your customers will interact with your TikTok advertisements, your site and your products.
Uncoordinated customer experience will deter customers from buying. If you send users to a page that does not align with the ad message, they are likely to be confused and frustrated.
When prospects click on a CTA that says “Learn More”, they will want to find out more about your product. They’ll want to get through the checkout process as soon as possible if they click on “Buy Now”. You should build a user experience that is intuitive and seamless, with pages that load quickly and a website structure which makes it easy to navigate.
You can improve your TikTok campaign’s efficiency and increase conversions by removing as many barriers from the customer journey as possible.
9. Continue to optimize your campaigns
You should also be on the lookout for ways to optimise your TikTok Ads. Remove inefficient strategies and try out new tactics.
It is important to become familiar with the TikTok Ads manager in order to improve performance over time. It’s difficult to improve ROI if you can’t identify which ad types and audiences are driving conversions.
Use custom report templates and stay focused on your key metrics, such as conversions or CPA, to simplify the optimization process.
Every time you launch a campaign, it’s important to give TikTok the opportunity to learn, test and optimize. It can be tempting when performance fluctuates to intervene, but implementing optimizations will be much easier once the algorithm has collected conversion data and identified profitable audience.
TikTok Marketing Strategies for Improved Conversions
These expert TikTok strategies will improve your campaign performance quickly.
You’ll see your conversion rates soar with high-quality assets, targeted data and smart optimizations.
Here is a summary of the best TikTok Marketing Strategies to increase conversion rates:
- Include a compelling action call
- Start with broad-based targeting and refine
- Full-screen vertical videos
- A/B Testing: Unlock its full potential
- Short and snappy Creative Assets
- TikTok Custom Audiences: How to leverage them
- Create high-resolution videos
- Create a seamless customer journey
- Continue to optimize your campaigns
The post 9 Proven TikTok marketing strategies to skyrocket conversions first appeared on WordStream.