owered Martech: Research and releases for this week //

According to Gartner, despite the hype surrounding generative AI, 63% marketing leaders plan to invest in this technology within the next 24 month.

Learn how to integrate AI-driven segments into CDPs

Gartner deemed that both emotion AI and generative AI for sales were at the “peak of inflated expectations”. Gartner defines this as “a phase of overenthusiasm, unrealistic expectations, and a flurry well-publicized technology leaders’ activity that results in some success, but also more failures as the innovation reaches its limits.” Only conference organizers and publishers make money.

Gartner’s 2023 MarTech survey shows that 14% of marketers have already invested in AI. Nearly 2/3rds plan to do so, but the majority are still unsure. Despite their enthusiasm, only slightly over half of respondents believe GenAI offers more reward than risk.

A survey by The Marketing AI Institute and Drift revealed that 91% of marketers believe AI will be either very important or critical to their success in marketing over the next year.

The AI is not yet fully understood. 35% of respondents to the State of Marketing AI Report 2023 say that they are in the beginning stages of learning AI terms and capabilities. 54% of respondents say they are in the intermediate phase, and only 11% of respondents say they have advanced knowledge.

Here are the latest AI-powered Martech solutions, upgrades and enhancements:

• Quickads.ai is an AI Ad Platform that offers virtual product photography. This eliminates the need for expensive photoshoots and allows advertisers to create visual content quickly. The platform also offers a variety of domain-specific templates, which can be customized to match brand requirements. It has content generation, error detection, and refreshing content capabilities.
• Twilio’s CustomersAI1 powers predictive, generative AI tools along with CDP innovation that underpins powerful AI use case. CustomerAI Predictions allows marketers to create hyper-targeted audience out of the box, trigger customer journeys and personalize multichannel experience based on customer lifetime value, likelihood of purchase or churn or any other Twilio Segment event. Voice Intelligence, powered by AI, uses a transcription tool and language operator to extract insights. Twilio Voice and Flex customers can manage regulatory requirements by automating personal information redaction.
• WriterlyAI EKOM, a digital asset optimization and creation engine is . It can export and import data from and to a CMS in bulk. EKOM, when combined with SEO data can compare marketplace search intent to CMS data in order to generate revenue-generating product assets. EKOM uses traffic analytics for recommendations.

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