neers can help mitigate technical SEO issues.
SEO is more than just keywords and content. Search engines must be able to access, crawl and interpret your website. Here is where technical SEO can help.
In my article Unleashing Enterprise SEO Superpowers: The Four Pillars for SEO Success, I emphasize that mitigation and error-management in technical SEO is crucial for an impeccable online experience.
By educating enterprise engineers on common technical SEO issues and streamlining the process of SEO, companies can save money and time.
Why engineers should understand SEO?
Why organizations should retain SEO-savvy engineers with technical skills
Savings in time and money
Engineers can avoid costly mistakes by identifying and addressing issues during the development stage.
Website performance can be improved
Sites that are optimized from a technological standpoint can offer a better user experience, which could lead to higher engagement and conversion rates.
Evolution of SEO
The SEO landscape is constantly changing, so it’s important to have engineers who keep up with the latest trends. This will ensure a proactive approach in website development.
Recent developments in SEO
Google’s John Mueller tweet July 24, emphasized the importance of technical SEO.
“Technical Search Engine Optimization – It Matters A Lot.” I double checked some sites for SD usage. One site had a performance trending to zero over the past 3 weeks. No other content was loaded for Googlebot. Cookie banner loaded with JS. “Soft 404s everywhere”
Google’s announcement of the reduced visibility of FAQ rich results and the limitation on HowTo results for desktop devices also demonstrates the dynamic nature SEO.
These changes highlight the importance of technical vigilance. Even minor technical issues may have a significant impact on visibility in organic search results.
Monitor technical issues
Soft 404s
Soft 404 errors occur when an inexistent page displays “page not located” but does not return a status code 404.
These errors can:
- Search engines are manipulated to index irrelevant pages.
- Confusion can negatively affect the user’s experience.
- Search engine bots will crawl and recrawl your site in an unnecessary manner.
Soft 404s are easy to fix:
- Make sure that non-existent pages are returned with a status of 404 or 411.
- Use 301 redirects to move pages to new URLs.
JavaScript SEO
JavaScript is a vital part of modern web development.
JavaScript poses SEO challenges including:
- Indexing can be slowed down by JavaScript.
- JavaScript elements like menus need to be regularly tested for search engine accessibility.
- Search engines will recognize internal links in JavaScript.
Implementing code minification and lazy loading to optimize load times can improve user experience as well as SEO performance.
Dig deep: What you should look for in an SEO audit
Empowering engineers to understand SEO
The understanding of technical SEO by engineers can transform an enterprise.
SEO best practices can be integrated into website development to ensure the optimal performance of a site.
Google’s recent announcements demonstrate that SEO is constantly evolving, and therefore requires constant learning and adaptation.
With this knowledge, engineers can proactively address issues, ensuring that websites are user-friendly and search-engine-friendly.
Technical SEO is often overlooked by its on-page equivalent, but it is the cornerstone for organic search performance.
By equipping engineers with the knowledge and tools they need to address these challenges, enterprises can improve website performance, user satisfaction, and their bottom-line.
To stay ahead of the SEO curve, it is important to be proactive in addressing technical challenges.
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