hia Ramsaran explains how data and AI can be used to create real-time conversations with customers and generate tangible results for businesses.
Data is a fundamental catalyst for growth and success. With AI, companies can now have a real dialogue with their customers. We can guide customers through the information we provide, instead of a one-way conversation where customers only give marketers what they want. We receive information that allows us to segment the customers.
Sponsored by
This episode of MarTech Podcast: The Data Makes a Difference features Karlos Palmer, Dun & Bradstreet’s senior vice-president of sales and marketing solution product and Kim Davis as editorial director. They discuss the importance of customer feedback, insights, and data when creating products to meet customers’ needs.
Listen to the podcast for more information:
- How to use data for your business to achieve better results and to grow faster than the competition.
- AI’s role as a catalyst for innovation.
- How the sales and marketing team uses data to guide future product development.
Watch more episodes of the series by clicking here.
Guest
Karlos Palmer is the SVP Sales and Marketing Solutions Product at Dun & Bradstreet
Karlos Palmer has a successful track record as a senior executive in the areas of product management, business development and strategy. Karlos Palmer is the Senior Vice-President of Sales and Marketing Solutions Product at Dun & Bradstreet. He oversees strategic planning, competitive Intelligence, product lifecycle, and budgeting for the flagship Sales Acceleration Product D&B Hoovers. Karlos is also responsible for driving growth and innovation across the entire product portfolio. Karlos is a global alliances expert, has extensive experience in product development and project management, and has achieved consistently outstanding results over the course of his career. He holds an MBA in Management from the Texas McCombs School of Business and a BBA in Economics/International Business from Baylor University.
The Moderator
Kim Davis, Editorial Director, MarTech
Kim Davis, born in London and a New Yorker since over 20 years, began covering enterprise software 10 years ago. Kim Davis’ experience includes SaaS in the enterprise, data-driven digital urban planning and the application of SaaS and digital technology to marketing. Davis worked in tech journalism before. He was an Associate Editor for a New York Times hyperlocal news site called The Local: East Village. Davis has also been a music and academic journalist.
Sponsor
Dun & Bradstreet is a global leader in business analytics and decisioning data. It helps companies improve their performance. Dun & Bradstreet’s Data Cloud powers solutions and delivers insights to empower customers. It helps them accelerate revenue, reduce cost, mitigate risks, and transform their business. Dun & Bradstreet has been helping companies manage risk and uncover opportunities since 1841. Please visit www.dnb.com for more information about Dun & Bradstreet.
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